Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Social Media Networks for Business
1.
2. The number of social media networks is
growing rapidly. Facebook, Twitter,
Foursquare, and LinkedIn are some newer,
more popular platforms just to name a few.
For businesses, it's important to choose
your social platform wisely and keep your
ultimate business goal in mind.
3. ?
But what's the
difference?
This slideshow will cover
7 social media platforms
that can be used to
accomplish a marketing
goal and provide specific
ideas to help you get
started in your social
media marketing
campaign.
4. Facebook has remained one
of the most popular social
media platforms for small
businesses trying to create
a presence in the social
word. Why?
6. Understanding the purpose of
Facebook
It's important to understand the
purpose of Facebook before assuming
that your business should establish a
presence in the community.
7. Facebook is all about staying
connected, not getting connected.
Think about it. How often do you get friend
requests from people you've never met? Facebook
isn't a place to meet people or make friends, and
through effective branding development the
majority of users keep it that way.
Connecting with businesses is no different.
8. Benefits of Facebook
For social media marketing
Albums
A lot of businesses, big and small, have
tons of pictures on their website. Since a lot
of people won't think to check back to the
website for new pictures (or don't care
enough) these pictures get very little traffic.
9. Benefits of Facebook
For social media marketing
Polls
Creating a poll on Facebook can help you
get to know your customers and their needs.
10. Social Media Goals
That Facebook can help you accomplish
• Creating a community
• Branding
• Customer service
• Market research
11. You can find out what people are talking
about across the platform by just typing a
keyword into the search box. This
includes what people are saying
about your business.
12. Reputation Management
Twitter’s search bar
With the power of Twitter's transparency,
businesses have found that it can be a great
place to respond to negative feedback.
Growing companies should practice this
reputation management technique.
13. Reputation Management
Twitter’s search bar
Hootsuite and TweetDeck are great resources to
help you moderate what's happening on Twitter
(I use TweetDeck because it's free).
14. Engage with Customers
Through Twitter
I see a lot of companies using Twitter only for
the purpose of responding to user's tweets.
Small businesses can leverage this technique
for the purpose of creating a buzz by
monitoring tweets that are relevant to their
product or service.
15. The platform can be
used in a lot of ways to
fulfill a marketing goal
without ever even
uploading a video. In
fact, you may not even
have to join.
16. Quick Tips
For leveraging YouTube
First, type your brand's name in the search bar.
You might already be on YouTube. This is especially true for business
that host events, and I've seen examples such as horse shows, music
festivals, home remodeling companies and even bands.
17. Quick Tips
For leveraging YouTube
Want to post videos?
Putting a video on your site with you just talking
about what makes you different can make people
feel emotionally connected to your company. This
is a great technique for conversion whether you
offer a product or a service because people can
understand so much more about your business
values from seeing your face.
18. Make Yourself Personal
With a video
We see more and more dentists putting videos on
their site.
With a video, people can get a feeling for how the
physician communicates, what he believes in,
and decide quickly whether or not that is a person
they would be willing to invest their trust in.
19. "LinkedIn... you mean the job networking site?"
No, I mean the company networking platform. Even though a lot of
individuals joined the network because there were job postings, LinkedIn
has a greater purpose.
"Over 120 million professionals use LinkedIn to
exchange information, ideas and opportunities"
According to their website, LinkedIn exists for the purpose of allowing you to:
1. Stay informed about your contacts and industry
2. Find the people & knowledge you need to achieve your goals
3. Control your professional identity online
20. Should I be on LinkedIn?
Does your business offer a product or
service to other businesses?
If you answer is Yes, then get on LinkedIn.
22. The Reciprocation Effect
Find people you've done business with and write
recommendations.
Write recommendations for the people who have
used your service and talk about your
experience with them. They'll love it, and be
more willing to recommend you as well.
23. Google+
At the moment, Google+
isn't allowing brand pages.
Some companies,
however, have been
invited to the platform and
can give us a good idea of
what brand pages will look
like in the future.
24. First, proceed with caution.
Breaking Google's terms and conditions could
result in termination of your entire Google
account, which means no Analytics, Adwords,
or other recourses you already depend on.
25. How to get on Google+ now
And get ahead of the game
Take a look at what we do and also look at what Mashable does.
There are a few things you can do now to get started. Create organized
circles, try chat groups, and +1 publicly.
26. To read detailed information
regarding the social media networks
already listed and more platforms not
covered in this slideshow,
click here.
