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Social	
  Media	
  
Event	
  Hosting	
  Guide	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
...
1
	
  
	
  
Contents	
   	
   	
  
	
  
	
  
So	
  You	
  Decided	
  to	
  Host	
  an	
  Event……………………………………………………………2	
  ...
2
So	
  You	
  Decided	
  To	
  Host	
  an	
  Event	
   	
   	
  
	
  
Nice!	
  This	
  resource	
  was	
  created	
  to	
...
3
Discussion	
  Resources	
  
Webinars	
   How	
  To’s	
   Blog	
  Posts	
   Pre-­‐recorded	
  Video	
  
Content/Clips	
  ...
4
	
  
b.   Workshop	
  with	
  Online	
  Integration	
  –	
  to	
  facilitate	
  and	
  create	
  
These	
  workshops	
  ...
5
	
  
If	
  you’re	
  still	
  stuck,	
  or	
  need	
  ideas	
  for	
  possible	
  experts,	
  please	
  contact	
  
comm...
6
§   Crowd-­‐posting	
  to	
  Instagram:	
  Encourage	
  attendees	
  to	
  capture	
  and	
  post	
  a	
  photo	
  
to	...
7
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Social Media Event Hosting Guide: TechSoup and NetSquared

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This guide is designed to help partners, organizations and individuals host Social Media related events that seek to mobilize network participation and engagement through the use of…you guessed it, Social Media!

Inside this guide you’ll find pre-packaged community resources, conversation starters, and suggested activities meant to frame, inspire, and facilitate a number of social media driven engagement, on and offline.

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Social Media Event Hosting Guide: TechSoup and NetSquared

  1. 1.     Social  Media   Event  Hosting  Guide                                                      
  2. 2. 1     Contents           So  You  Decided  to  Host  an  Event……………………………………………………………2     About  this  Guide…………………………………………………………………………………….2       Getting  Started  with  Your  Event  in  a  Few  Steps………………………………………2   •   Getting  to  Know  Your  Options   •   Identify  Your  Track   •   Recruit  Expert  Guests                   Conversation  Starters  and  Discussion  Prompts……………………………………....4                    Framing  and  Enhancing  Your  Event…………………………………………………………5                    Some  Helpful  Links  to  Get  You  Going………………………………………………………6                                                        
  3. 3. 2 So  You  Decided  To  Host  an  Event         Nice!  This  resource  was  created  to  assist  you  in  hosting  a  social  media  related  discussion  or   workshop,  to  provide  resources  for  framing  your  event,  and  to  inspire  ideas  for  engaging  your   community  with  dynamic  social  media  topics,  tools,  and  resources.       About  this  Guide         This  guide  is  designed  to  help  partners,  organizations  and  individuals  host  Social  Media  related   events  that  seek  to  mobilize  network  participation  and  engagement  through  the  use  of…you   guessed  it,  Social  Media!       Inside  this  guide  you’ll  find  pre-­‐packaged  community  resources,  conversation  starters,  and   suggested  activities  meant  to  frame,  inspire,  and  facilitate  a  number  of  social  media  driven   engagement,  on  and  offline.       Get  Started  With  Your  Event  in  a  Few  Easy  Steps     1)   Getting  to  Know  Your  Options     TechSoup  will  support  a  few  options  of  engagement  in  one  of  two  identified  tracks.   Organizers  can  opt  into  either  a  discussion  or  workshop  based  track,  and  pick  from  a   menu  of  activities,  discussion  guides,  and  suggested  resources  to  help  frame  their   events.  Whichever  track  you  choose,  you  will  be  asked  to  integrate  online  social   components.     2)   Identify  Your  Track   Organizers  can  choose  between  two  available  tracks  of  engagement  supported  by  this   guide.   a.   Discussion  with  Online  Integration  –  to  educate  and  inspire     These  presentations/discussions  can  be  guided  by  a  guest  speaker,  a   local  organizer,  or  eager  volunteer,  and  seek  to  create  opportunities  to   educate  on  social  media  best  practices,  techniques  to  build  community,   and  overall  engagement  strategies  using  Twitter,  Facebook,  and  mobile   apps.   For  this  engagement  style,  we  recommend  a  paneled  presentation  or  a   single  subject  matter  expert  to  speak  on  a  specific  topic.   Discussion  Starter  Kit:  includes  TechSoup  and  community  resources  like   how-­‐to’s,  blog  posts,  webinars,  pre-­‐recorded  video  content,  and   discussion  questions  that  seek  to  spark  meaningful  conversations.    
  4. 4. 3 Discussion  Resources   Webinars   How  To’s   Blog  Posts   Pre-­‐recorded  Video   Content/Clips   *TechSoup  10  Social   media  tips  and   secrets     *TechSoup  social   media  decision   making     *TechSoup  social   media  for  events   *Use  social   media  to  recruit   donors  and   volunteers  –   Socialbrite   *How  to  get   people  to  share   your  content  –   Socialbrite   *How  to   improve  your   Twitter   following  –   Socialbrite     *Social  media  tips  from   TechSoup  –  the   collected  resources     *Creating  a  social   media  privacy  policy     *TechSoup  for  Libraries   social  media  resources     *TechSoup  social  media   for  events  –  recap   *TechSoup  Nonprofit   Social  Media  Wiki   *Building  a  loyal  fan   base  on  Facebook  – Socialbrite   *Integrating  social   media  on  your   website  -­‐  TechSoup          
  5. 5. 4   b.   Workshop  with  Online  Integration  –  to  facilitate  and  create   These  workshops  can  be  guided  by  a  guest  speaker,  a  local  organizer,  or   eager  volunteer,  and  seek  to  create  opportunities  for  social  media   application  and  targeted  collaborative  learning  through  interfacing  with   apps  and  platforms  directly.  In  this  format,  we  ask  you  to  touch  and  use   rather  than  simply  discuss.   Workshop  Starter  Kit:  includes  TechSoup  and  community  resources,   how-­‐to’s,  blog  posts,  webinars,  pre-­‐recorded  video  content,  and  a  menu   of  suggested  online  tools.   Workshop  Resources   Suggested   Apps  to  Use   How  To’s   Blog  Posts   Pre-­‐recorded  Video   Content/Clips   *Twitter   *Facebook   *Instagram   *Vine   *  6  steps  to  make  your   Facebook  page  work  –   Socialbrite     *TechSoup  Twitter  101       *How  to  write  great   Tweets  –  Socialbrite       *How  to  create  a  Twitter   background  –  Socialbrite             *  10  tips  for   creating  catchy   photos  to  share  –   Socialbrite     *Make  3  tweaks   to  your  Facebook   page  to  maximize   reach  –   Socialbrite         *TechSoup  Nonprofit   Social  Media  Wiki   *TechSoup  social   media  basics     *The  beginners  guide   to  Instagram  –   Mashable       *  How  to  use  Vine  –   Business  Insider             3)   Recruit  Expert  Guests     Do  you  know  -­‐  A  social  media  community  manager,  a  university  educator  on  new  and   social  media,  a  brand  that  is  doing  social  media  well,  or  a  self-­‐taught  expert  with  social   media  ninja  skills?  Enlist  their  expertise.     Local  organizers  should  look  at  their  contacts  in  social  media,  community  management,   journalism,  as  well  as  the  for  profit  sectors  to  recruit  expert  guests  to  speak  at  their   social  media  themed  event.  If  you  don’t  know  anyone  personally,  a  good  place  to  start   your  search  is  on  LinkedIn  shared  connections,  Facebook  friends  of  friends,  or  by  looking   at  followers  of  various  notable  experts  on  Twitter.  Another  approach  is  to  ask  for   speakers  from  local  social  media  groups  like  Social  Media  Clubs  or  HootUps.  
  6. 6. 5   If  you’re  still  stuck,  or  need  ideas  for  possible  experts,  please  contact   community@techsoup.org  and  we’ll  be  more  than  happy  to  try  and  help  you  find  a   guest  expert  for  your  group.       Conversation  Starters  and  Discussion  Prompts     The  following  are  some  sample  questions  that  you  could  use  to  prompt  discussion  on  your  panel   or  to  inspire  dialogue  and  reflection  among  your  attendees:     Why  is  social  media  relevant?   What  makes  a  good  social  media  post?   How  does  mobile  storytelling  change  the  landscape  of  social  sharing?   What  is  your  favorite  social  app?  Why?  What  are  the  features  that  drive  a  mobile   community?   What  are  some  brands  that  are  doing  social  media  right?  Why?   Who  are  some  nonprofits  doing  social  media  right?  Why?   Who  should  you  empower  at  your  organization  to  tell  your  stories  online?   What  are  some  of  your  favorite  examples  of  social  campaigns?   What  sorts  of  stories  should  nonprofits  tell?             Framing  and  Enhancing  Your  Event     •   Interactive  Ideas:  Engage  the  audience  in  activities  that  heighten  their  senses  and  connect   them  to  specific  tools.    For  example,  think  of  innovative  ways  to  incorporate  opportunities   for  spontaneous  social  sharing  in  the  discussion  or  workshop.  Consider  prompting  audience   members  to  update  their  Facebook  status  in  unison  with  a  specific  message  like:  “This  is   what  Net2  getting  social  looks  like.”  Use  a  common  Twitter  hashtag  (we  suggest   #SocMedSep)  for  your  event  so  audience  members  can  Tweet  anecdotes  via  their  mobile   devices.  Perhaps  you  want  everyone  in  your  audience  to  create  a  quick  video  on  Vine,  or   post  a  group  pic  on  Instagram.  Have  them  pull  out  their  phones,  create  and  tag  using  a   common  hashtag.       We  also  suggest  these  ideas:     §   Storytelling/Photo  Booth:  Perhaps  you  have  some  skilled  videographers  in  your   midst?  Enlist  their  help  in  capturing  real-­‐time  stories  of  workshop  and   discussion  attendees  in  action.  Put  a  chair  up  against  a  cool  background  in  a   corner  of  the  room  –  invite  attendees  over  one  by  one  to  ask  them  a  few   questions  about  their  experience.  Ask  questions  like,  “what  is  your  go-­‐to  social   app,  and  why?”  “Facebook  is…”  “Twitter  is…”     Use  your  phone  to  capture  their  stories.  Post  and  share  their  responses  on   YouTube!  Try  keeping  their  reactions  to  under  60  seconds.    
  7. 7. 6 §   Crowd-­‐posting  to  Instagram:  Encourage  attendees  to  capture  and  post  a  photo   to  Instagram  that  speaks  to  a  phrase  like,  “get  social  selfie!”  or  “this  is  what   getting  social  looks  like.”     §   Crowd-­‐post  your  first  experience  using  Vine:  Invite  all  attendees  to  download   the  free  iOS/Windows  app,  give  a  brief  demo  on  how  to  use  the  app,  and  tag   their  first  post  using  one  of  your  group  hashtags!       •   Document  your  Event:  Your  event  is  a  storytelling  opportunity  -­‐  so  don’t  forget  to  capture   the  moments  in  between  by  snapping  a  few  pictures!  Take  action  shots  of  attendees  in   various  stages  of  social  interaction.  Take  pictures  of  guests  interacting  with  their  phones,   computers,  and  mobile  devices.  Images  of  people  interacting  directly  in  the  room  together,   as  well  as  online  via  chats,  tweets,  and  screen  casts.     You  can  even  capture  quotable  quotes  from  the  audience  and  share  them  on  social  media   after.  Please  be  sure  to  share  your  captures  with  us  at  community@techsoupglobal.org  and   tag  them  “Net2  and  TechSoup”  when  you  upload  to  sites  like  Flickr  or  Instagram.     •   Maintain  the  Conversation  Online:  Always  remember  to  have  a  system  for  collecting   contact  information  at  your  event,  like  a  Meetup  sign-­‐in  or  a  basic  sheet  of  paper  to  collect   names,  emails,  and  social  handles.  Follow  up  with  audience  members  and  co-­‐sponsor   organizations  in  the  days  after  -­‐  you’ve  worked  too  hard  to  let  those  relationships   disappear!       Also,  sharing  outcomes,  anecdotes,  and  lessons  learned  on  social  media  channels  like   Facebook,  Twitter  or  YouTube  after  the  event  can  help  keep  momentum  and  knowledge   building  in  the  network.         Some  Helpful  Links  for  Gathering  Assets  to  Share  on  Social  Media     On  Copyright  and  Fair  Use     http://www.copyright.cornell.edu/policy/Fair_Use_Checklist.pdf   http://www.copyright.cornell.edu/policy/Copyright_Guidelines.pdf   General  Search     Creative  Commons  Search  -­‐  http://search.creativecommons.org   Images     BigFoto  -­‐  http://www.bigfoto.com   Creative  Commons  Images  -­‐  http://creativecommons.org/image   Dreamstime  -­‐  http://www.dreamstime.com/freephotos   Free  Images  -­‐  http://www.freeimages.com/photos   Open  Photo  -­‐  http://openphoto.net   Compfight  -­‐  http://compfight.com/   Translation  for  Global  Social  Sharing   Amara  –  http://www.amara.org/en/   Translation  for  Progress  -­‐  http://www.translationsforprogress.org/index.php   Translator’s  Café  -­‐  http://www.translatorscafe.com/cafe/default.asp    
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