LA Tech4Good Event
Come out on Aug 4 for three great presenters and conversation on community engagement through digital technology.
Frank Hong: How socially conscious groups can find value in online social networks for promoting community engagement.
Marcy Rye: What Pokémon Go and augmented reality mean for the future of tech and community engagement.
Rebecca Campbell: How online communities are fostering greater in-person connections with digital tech and human interaction.
Frank Hong is CEO & Founder of One World CGI, a public benefit corporation that operates an online social platform helping people discover and connect to good things happening in their communities.
Marcy Rye is Founder & Principal of Wire Media, a certified B Corp enabling nonprofits and social good companies to communicate better with their audiences through brand strategy and visual storytelling.
Rebecca Campbell is VP, Client Success at Causecast, an online platform that helps corporations, employees, and nonprofit partners connect and do more good.
Shoutout to Cross Campus Pasadena, a community of creative professionals, for hosting us. We're looking forward to seeing old & new friends at our first Pasadena event!
with Digital Tech
A huge thanks to our sponsors, venue host, and meetup organizers Karen B, Michelle Rojas-Soto & Anne-Marie Williams.
@LATech4Good | @OneWorldCGI | @WireMedia | @Causecast | @kborchgrevink
@NTENorg | @NetSquared | @TechSoup | @CrossCampusPasadena
#LATech4Good | #Nonprofits | #SocialImpact | #Digital
#CommunityEngagement | #SocialResponsibility | #Technology
How socially conscious
groups can find value in
online social networks
for promoting community
What Pokémon Go
and augmented reality
mean for the future of
tech and community
How online communities
are fostering greater in-
person connections with
digital tech and human
CEO & Founder of One World CGI
Principal & Founder of Wire Media
VP, Client Success at Causecast
How socially conscious groups can find value in online
social networks for promoting community engagement.
Perception & Myths
• My organization is operating fine without it.
• Social media is time intensive.
• Social media is for entertainment.
• Social media & related tech is expensive.
• Social networks don’t generate significant funds.
• My members aren’t actively using it.
• Most 25-34
• Fastest growing
• Adults >70%
• Millennials 91%
• All incomes, race,
Social Media & Users
• Global active users 3.175 billion.
• Facebook adds 500,000 new
users every day.
• Most internet users have an avg.
of 5.54 social media accounts.
Millennials are the largest population segment with clout.
• Talk to them on their terms
• Issues over organizations
• Transparency and value
• Preferred Method
• Online giving on
• Millennials 43%
• Increasing use
• Orgs can benefit from social
• New to social media?
• Patience & Practice (start slowly
• Selecting a platform.
• Align goals/communication
strategy + audience + platform
• Plenty of support – NTEN, articles,
social media guides, etc.