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Creating community with digital tech 080416

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LA Tech4Good Event
http://www.meetup.com/LATech4Good/events/230301998/
Come out on Aug 4 for three great presenters and conversation on community engagement through digital technology.

Frank Hong: How socially conscious groups can find value in online social networks for promoting community engagement.

Marcy Rye: What Pokémon Go and augmented reality mean for the future of tech and community engagement.

Rebecca Campbell: How online communities are fostering greater in-person connections with digital tech and human interaction.

Frank Hong is CEO & Founder of One World CGI, a public benefit corporation that operates an online social platform helping people discover and connect to good things happening in their communities.

Marcy Rye is Founder & Principal of Wire Media, a certified B Corp enabling nonprofits and social good companies to communicate better with their audiences through brand strategy and visual storytelling.

Rebecca Campbell is VP, Client Success at Causecast, an online platform that helps corporations, employees, and nonprofit partners connect and do more good.

Shoutout to Cross Campus Pasadena, a community of creative professionals, for hosting us. We're looking forward to seeing old & new friends at our first Pasadena event!

Published in: Technology
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Creating community with digital tech 080416

  1. 1. Creating Community with Digital Tech A huge thanks to our sponsors, venue host, and meetup organizers Karen B, Michelle Rojas-Soto & Anne-Marie Williams. HANDLES @LATech4Good | @OneWorldCGI | @WireMedia | @Causecast | @kborchgrevink SPONSORS @NTENorg | @NetSquared | @TechSoup | @CrossCampusPasadena HASHTAGS #LATech4Good | #Nonprofits | #SocialImpact | #Digital #CommunityEngagement | #SocialResponsibility | #Technology
  2. 2. How socially conscious groups can find value in online social networks for promoting community engagement. What Pokémon Go and augmented reality mean for the future of tech and community engagement. How online communities are fostering greater in- person connections with digital tech and human interaction. Frank Hong CEO & Founder of One World CGI Marcy Rye Principal & Founder of Wire Media Rebecca Campbell VP, Client Success at Causecast
  3. 3. How socially conscious groups can find value in online social networks for promoting community engagement. = BETTER WORLD
  4. 4. Perception & Myths •  My organization is operating fine without it. •  Social media is time intensive. •  Social media is for entertainment. •  Social media & related tech is expensive. •  Social networks don’t generate significant funds. •  My members aren’t actively using it.
  5. 5. Who’s Using? EVERYONE! •  Most 25-34 •  Fastest growing are 55+ •  Adults >70% •  Millennials 91% •  All incomes, race, & genders
  6. 6. Social Media & Users •  Global active users 3.175 billion. •  Facebook adds 500,000 new users every day. •  Most internet users have an avg. of 5.54 social media accounts.
  7. 7. Top Industries on Facebook
  8. 8. Top Industries on Twitter
  9. 9. Top Industries on LinkedIn
  10. 10. Nonprofit Use of Social Media
  11. 11. Engagement
  12. 12. Opportunities •  Synergy •  Disperse information quickly •  Cost effective •  Brand responsiveness •  Transparency & accountability •  New relationships & strategic partnerships •  FUNDING SOURCES New relationships & strategic partnerships
  13. 13. Increasing Funding Millennials are the largest population segment with clout. •  Talk to them on their terms •  Issues over organizations •  Transparency and value
  14. 14. Giving Trends •  Preferred Method •  Online giving on the rise.
  15. 15. Global Giving Trends •  Millennials 43% •  Increasing use among younger generations
  16. 16. The Takeaway •  Orgs can benefit from social communities. •  New to social media? •  Patience & Practice (start slowly and evolve). •  Selecting a platform. •  Align goals/communication strategy + audience + platform •  Plenty of support – NTEN, articles, social media guides, etc.
  17. 17. Frank Hong info@oneworldcgi.com
  18. 18. What Pokémon Go and augmented reality mean for the future of tech and community engagement. MARCY RYE, WIRE MEDIA Images with this symbol link to more information.
  19. 19. Early Augmented Reality 1995 - Jun Rekimoto
  20. 20. Metadata 2014 - Vespa
  21. 21. Mediated Self 2014 - Sephora + Modiface
  22. 22. Mediated Self 2015 - Snapchat
  23. 23. Mixed Reality 2016 - Type In Sight for Hololens
  24. 24. Mixed Reality 2016 - Membit
  25. 25. Mixed Reality July 6, 2016 - Pokémon Go (Niantic)
  26. 26. novelty delight connection community joy exploration fun What do people get from these experiences?
  27. 27. What Are Social Good Orgs Doing Now? Newsjacking
  28. 28. What Are Social Good Orgs Doing Now? Creating Opportunities for Interaction 250 shelter visits • 10s of 1000s of shares
  29. 29. What Are Social Good Orgs Doing Now? Bringing people to their location
  30. 30. What Are Social Good Orgs Doing Now? Snapchatting: Geofilters and Lenses
  31. 31. What Are Social Good Orgs Doing Now? Putting you in their shoes
  32. 32. related playful be human know them humor engage clever How to Leverage New Technologies
  33. 33. What Does the Future Look Like? GEO TECH DATA ?
  34. 34. What Does the Future Look Like? The Minority Report - 2002
  35. 35. What Does the Future Look Like? Smart Billboard - Chicago - 2016
  36. 36. What Does the Future Look Like? Super Sad True Love Story, by Gary Shteyngart
  37. 37. What Does the Future Look Like? Star Trek Holodeck
  38. 38. What Does the Future Look Like? Microsoft HoloLens
  39. 39. What Does the Future Look Like? How Can Social Good Orgs Create Community with Augmented Reality? game environments real time data geo-aware mixed reality personalized real space
  40. 40. How online communities are fostering greater in-person connections with digital tech and human interaction. REBECCA CAMPBELL
  41. 41. Total Donations to Nonprofits in 2015?
  42. 42. Total Donations to Nonprofits in 2015
  43. 43. Powering social good. Fundraise. Raise awareness. Find organizations. Find opportunities. Connect with fellow do-gooders.
  44. 44. Real World Impact?
  45. 45. Community Community
  46. 46. Google Expeditions Group Journeys to Virtually Anwhere.
  47. 47. Google Expeditions Group Journeys to Virtually Anwhere.
  48. 48. OpenIDEO Global Community working together to design solutions for the world’s biggest challenges.
  49. 49. Life Reimagined AARP Leading a more dynamic and exciting second half of life.
  50. 50. Life Reimagined AARP Leading a more dynamic and exciting half of life.
  51. 51. Causecast Global Employee and Nonprofit Impact.
  52. 52. Causecast Global Employee and Nonprofit Impact.
  53. 53. Social Impact / Community Building / Change the World Build, design, create, etc People-first Approach
  54. 54. Accenture Technology Vision 2016 People First: The Primacy of People in the Digital Age
  55. 55. •  Reinventing the Status Quo with a People First Mindset •  Take Advantage of Emerging Trends •  Embrace the Strategies those Technologies Drive
  56. 56. Go Out and Do Some Good! @LATech4Good | @OneWorldCGI | @WireMedia | @Causecast | @kborchgrevink

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