Messaging, Communicationsand Branding<br />
Messaging: What do people need to hear?<br />A couple perspectives…<br />www.techsoup-romania.org/lpw<br />
The toughest critics…<br />What would we need to hear?<br />www.techsoup-romania.org/lpw<br />
Themes?<br />www.techsoup-romania.org/lpw<br />
General rules<br />Pretty simple: what do people need to hear?<br />And in what ‘language’?<br />www.techsoup-romania.org/...
What communications tools are working now?<br />What tools are you using to share our message? <br />Are they effective?  ...
Communicating your idea<br />Branding worksheet<br />www.techsoup-romania.org/lpw<br />
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1.3 speaking your idea, messaging, communications and branding

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1.3 speaking your idea, messaging, communications and branding

  1. 1. Messaging, Communicationsand Branding<br />
  2. 2. Messaging: What do people need to hear?<br />A couple perspectives…<br />www.techsoup-romania.org/lpw<br />
  3. 3. The toughest critics…<br />What would we need to hear?<br />www.techsoup-romania.org/lpw<br />
  4. 4. Themes?<br />www.techsoup-romania.org/lpw<br />
  5. 5. General rules<br />Pretty simple: what do people need to hear?<br />And in what ‘language’?<br />www.techsoup-romania.org/lpw<br />
  6. 6. What communications tools are working now?<br />What tools are you using to share our message? <br />Are they effective? (how are you measuring efficacy?)<br />Are they the right tools?<br />www.techsoup-romania.org/lpw<br />
  7. 7. Communicating your idea<br />Branding worksheet<br />www.techsoup-romania.org/lpw<br />

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