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Ariosto’s Orlando Furioso and its 
Influence in the Age of the 
Printing Press 
Martyna Urbaniak 
CTL, Scuola Normale Supe...
Investigating Furioso’s 
typographic packaging 
Origins 
Evolution 
Success 
Impact on the reception dynamics 
Looking at ...
Orlando Furioso 
Third edition 1532 Following editions 
First version 1516 
Looking at Words through Images Introduction 2...
Angelica innamorata 
Vincenzo Brusantino 
Venezia, Marcolini 
1553 
Orlando 
Furioso 
Furioso’s illustrated 
editions 
Fur...
Objectives
Furioso’s printing format 
contributed to its acknowledgment as a 
literary model 
and was systematically adopted 
by the ...
Edition: 
Zoppino 
Edition: 
Giolito 
1500 
Orlando 
Furioso’s 
editions 
1600 
Edition: 
Valvassori 
1536! 1553! 
Other 
...
Challenge
Designing a digital archive 
Mark up texts 
Map images 
Connect images to other images, texts and paratexts 
Semantically ...
Retrospective
CTL Research Center 
Founded in 2001 by Lina Bolzoni 
A spin-­‐‑off of CRIBECU Center established by 
Paola Barocchi in 19...
Figurative and literary sources 
Research data and metadata 
Full text and cross search 
Present CTL'ʹs scientific acquisi...
Retrospective 
Orlando Furioso 1.0 
2006 
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 
Looking at Words 
thr...
The first three 16th-­‐‑century editions 
Niccolò d’Aristotile 
detto Zoppino 
Venezia, 1536 
Gabriel Giolito de’ 
Ferrari...
Metadata 
(Provenance, 
publisher...) 
Research 
interpretations 
(Scenes, actions, 
characters…) 
Text 
Illustration 
All...
Illustrations 
divided into 
Scenes 
Scenes 
divided into 
Actions 
Illustration 
Scene 
Action 
Retrospective Orlando Fur...
Technology 
XML/TEI markup language 
Retrospective Orlando Furioso 1.0 4/7 
CTL’s Foundation Anton Francesco Doni Orlando ...
Technology issues 
?! 
Images could not be tagged 
?! 
?! 
?! 
?! 
?! 
Retrospective Orlando Furioso 1.0 5/7 
CTL’s Founda...
Technology issues 
Linking portions of images was impossible 
?! 
Retrospective Orlando Furioso 1.0 6/7 
CTL’s Foundation ...
Technology issues 
The XML files were overcharged with tags 
Retrospective Orlando Furioso 1.0 7/7 
CTL’s Foundation Anton...
Retrospective 
Anton Francesco Doni 
2008 
CTL’s Foundation Orlando Furioso 2.0 
Looking at Words 
Orlando Furioso 1.0 thr...
Anton Francesco Doni 
Multimedia Archive of Texts and Sources 
I marmi I mondi La moral 
filosofia La zucca Attavanta 
Ret...
Image Mapper Tool 
Retrospective Anton Francesco Doni 2/2 
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 
Look...
Retrospective 
Orlando Furioso 2.0 
2010 
Now 
CTL’s Foundation Anton Francesco Doni Looking at Words 
Orlando Furioso 1.0...
The Valgrisi edition was added to the 
archive 
Vincenzo Valgrisi 
Venezia, 1556 
Niccolò d’Aristotile 
detto Zoppino 
Ven...
Mapping images with Flexip 
Retrospective Orlando Furioso 2.0 2/3 
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2...
Orlando Furioso 2.0 Frontend 
Retrospective Orlando Furioso 2.0 3/3 
CTL’s Foundation Anton Francesco Doni Orlando Furioso...
Today 
Looking at Words 
through Images 
2012 
CTL’s Foundation Orlando Furioso 1.0 
Anton Francesco Doni Orlando Furioso ...
Today Looking at Words through Images 1/19 
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 
Looking at Words 
t...
Backend -­‐‑ Reuse information 
Today Looking at Words through Images 2/19 
CTL’s Foundation Anton Francesco Doni Orlando ...
Backend -­‐‑ Scenes and Actions 
Today Looking at Words through Images 3/19 
CTL’s Foundation Anton Francesco Doni Orlando...
Backend -­‐‑ Paratextual entities 
Today Looking at Words through Images 4/19 
CTL’s Foundation Anton Francesco Doni Orlan...
Backend -­‐‑ Critical notes 
Today Looking at Words through Images 5/19 
CTL’s Foundation Anton Francesco Doni Orlando Fur...
Today Looking at Words through Images 6/19 
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 
Looking at Words 
t...
Today Looking at Words through Images 7/19 
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 
Looking at Words 
t...
XML/TEI textual markup: the code is not 
overcharged anymore! 
Today Looking at Words through Images 8/19 
CTL’s Foundatio...
Today Looking at Words through Images 9/19 
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 
Looking at Words 
t...
Flexip -­‐‑ Backend user interface 
Today Looking at Words through Images 10/19 
CTL’s Foundation Anton Francesco Doni Orl...
Today Looking at Words through Images 11/19 
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 
Looking at Words 
...
-­‐‑ Semantic annotation of the text 
Today Looking at Words through Images 12/19 
CTL’s Foundation Anton Francesco Doni O...
-­‐‑ Semantic annotation of the text 
Today Looking at Words through Images 13/19 
CTL’s Foundation Anton Francesco Doni O...
-­‐‑ Semantic annotation of the text 
Today Looking at Words through Images 14/19 
CTL’s Foundation Anton Francesco Doni O...
-­‐‑ Semantic annotation of the text 
Today Looking at Words through Images 15/19 
CTL’s Foundation Anton Francesco Doni O...
-­‐‑ Semantic annotation of the text 
Today Looking at Words through Images 16/19 
CTL’s Foundation Anton Francesco Doni O...
Today Looking at Words through Images 17/19 
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 
Looking at Words 
...
Korbo -­‐‑ Vocabularies 
Today Looking at Words through Images 18/19 
CTL’s Foundation Anton Francesco Doni Orlando Furios...
Today Looking at Words through Images 19/19 
CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 
Looking at Words 
...
Last few words
Our work has changed 
Easier and faster data insertion 
Fewer errors 
More complexity and precision 
Not just frontend but...
Users’ experience has changed 
Usability 
User friendliness 
Clarity and coherence 
Major accuracy of data 
More precise I...
The future 
Looking at Words through Images Last few words 3/4
The future Our data can be used by 
third-­‐‑party archives and applications 
Looking at Words through Images Last few wor...
Martyna Urbaniak 
Center for Data Processing of Text and 
Images in Literary Tradition (CTL) 
Scuola Normale Superiore, Pi...
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Looking at Words through Images - Presentation at CASVA, National Gallery of Art, Washingotn DC

The project Looking at Words through Images (Ariosto’s Orlando Furioso and its Influence in the Age of the Printing Press) presented by Martyna Urbaniak (CTL, Scuola Normale Superiore di Pisa) on 22nd November 2014 at CASVA, National Gallery of Art, Washington DC.

The aim of the project is to create a multimedia digital archive as a tool to investigate the origins, evolution, and fortune of Orlando Furioso’s editorial format and its powerful influence, in figurative and editorial terms, on reception dynamics in the age of printing.

Powerpoint presentation by:
Giulio Andreini (Net7, Pisa)
Martyna Urbaniak (CTL, Scuola Normale Superiore di Pisa)

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Looking at Words through Images - Presentation at CASVA, National Gallery of Art, Washingotn DC

  1. 1. Ariosto’s Orlando Furioso and its Influence in the Age of the Printing Press Martyna Urbaniak CTL, Scuola Normale Superiore www.ctl.sns.it New Projects in Digital Art History Center for Advanced Study in the Visual Arts November 21, 2014
  2. 2. Investigating Furioso’s typographic packaging Origins Evolution Success Impact on the reception dynamics Looking at Words through Images Introduction 1/3
  3. 3. Orlando Furioso Third edition 1532 Following editions First version 1516 Looking at Words through Images Introduction 2/3
  4. 4. Angelica innamorata Vincenzo Brusantino Venezia, Marcolini 1553 Orlando Furioso Furioso’s illustrated editions Furioso’s sequels and spin-­‐‑offs Medieval romance tradition Vernacular translations of ancient epic poems 16th-­‐‑century epic production Looking at Words through Images Introduction 3/3 Orlando Furioso Ludovico Ariosto Venezia, Valgrisi 1556 Orlando innamorato Matteo M. Boiardo Venezia, Scoto 1545 Trasformationi Lodovico Dolce Venezia, Giolito 1553 Gerusalemme liberata Torquato Tasso Genova, Bartoli 1590
  5. 5. Objectives
  6. 6. Furioso’s printing format contributed to its acknowledgment as a literary model and was systematically adopted by the printing press Looking at Words through Images Objectives 1/2
  7. 7. Edition: Zoppino Edition: Giolito 1500 Orlando Furioso’s editions 1600 Edition: Valvassori 1536! 1553! Other Works’ editions Edition: Valgrisi Morgante, Luigi Pulci Edition: Scoto Looking at Words through Images Objectives 2/2 Edition: Varisco 1568! 1542! 1556! Edition: De Franceschi 1584! Trasformationi, Ludovico Dolce Edition: Giolito 1581! Tredici canti del Floridoro, Moderata Fonte Edition: Rampazetto 1590! Gerusalemme liberata, Torquato Tasso Edition: Bartoli 1604! Gerusalemme liberata, Torquato Tasso Edition: Pavoni 1617! Gerusalemme liberata, Torquato Tasso Edition: Pavoni 1545! Orlando Innamorato, Matteo Maria Boiardo Edition: Scoto
  8. 8. Challenge
  9. 9. Designing a digital archive Mark up texts Map images Connect images to other images, texts and paratexts Semantically describe their mutual influences Looking at Words through Images Challenge 1/1
  10. 10. Retrospective
  11. 11. CTL Research Center Founded in 2001 by Lina Bolzoni A spin-­‐‑off of CRIBECU Center established by Paola Barocchi in 1970s Word-­‐‑image relationships Trans-­‐‑disciplinary approach Anton Francesco Doni Orlando Furioso 2.0 Looking at Words through Images 2008 2010 Now Orlando Furioso 1.0 2006 Retrospective CTL 1/2 Digital archives CTL’s Foundation 2001
  12. 12. Figurative and literary sources Research data and metadata Full text and cross search Present CTL'ʹs scientific acquisitions Enhance users’ further inquiries Retrospective CTL 2/2 CTL’s digital archives CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 Looking at Words through Images Orlando Furioso 1.0 2006 2001 2008 2010 Now
  13. 13. Retrospective Orlando Furioso 1.0 2006 CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 Looking at Words through Images 2008 2010 Now Orlando Furioso 1.0 2001 2006
  14. 14. The first three 16th-­‐‑century editions Niccolò d’Aristotile detto Zoppino Venezia, 1536 Gabriel Giolito de’ Ferrari Venezia, 1542 Giovanni Andrea Valvassori Venezia, 1553 endowed with the original figurative corpora Retrospective Orlando Furioso 1.0 1/7 CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 Looking at Words through Images Orlando Furioso 1.0 2006 2001 2008 2010 Now
  15. 15. Metadata (Provenance, publisher...) Research interpretations (Scenes, actions, characters…) Text Illustration Allegories Retrospective Orlando Furioso 1.0 2/7 CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 Metadata (Provenance, author…) Research interpretations (Episodes, meanings, characters…) Looking at Words through Images Orlando Furioso 1.0 2006 2001 2008 2010 Now
  16. 16. Illustrations divided into Scenes Scenes divided into Actions Illustration Scene Action Retrospective Orlando Furioso 1.0 3/7 CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 Looking at Words through Images Orlando Furioso 1.0 2006 2001 2008 2010 Now
  17. 17. Technology XML/TEI markup language Retrospective Orlando Furioso 1.0 4/7 CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 Looking at Words through Images Orlando Furioso 1.0 2006 2001 2008 2010 Now
  18. 18. Technology issues ?! Images could not be tagged ?! ?! ?! ?! ?! Retrospective Orlando Furioso 1.0 5/7 CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 Looking at Words through Images Orlando Furioso 1.0 2006 2001 2008 2010 Now
  19. 19. Technology issues Linking portions of images was impossible ?! Retrospective Orlando Furioso 1.0 6/7 CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 Looking at Words through Images Orlando Furioso 1.0 2006 2001 2008 2010 Now
  20. 20. Technology issues The XML files were overcharged with tags Retrospective Orlando Furioso 1.0 7/7 CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 Looking at Words through Images Orlando Furioso 1.0 2006 2001 2008 2010 Now
  21. 21. Retrospective Anton Francesco Doni 2008 CTL’s Foundation Orlando Furioso 2.0 Looking at Words Orlando Furioso 1.0 through Images 2008 2010 Now 2001 2006 Anton Francesco Doni
  22. 22. Anton Francesco Doni Multimedia Archive of Texts and Sources I marmi I mondi La moral filosofia La zucca Attavanta Retrospective Anton Francesco Doni 1/2 CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 Looking at Words through Images Orlando Furioso 1.0 2006 2001 2008 2010 Now
  23. 23. Image Mapper Tool Retrospective Anton Francesco Doni 2/2 CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 Looking at Words through Images Orlando Furioso 1.0 2006 2001 2008 2010 Now
  24. 24. Retrospective Orlando Furioso 2.0 2010 Now CTL’s Foundation Anton Francesco Doni Looking at Words Orlando Furioso 1.0 Orlando Furioso 2.0 through Images 2001 2006 2008 2010
  25. 25. The Valgrisi edition was added to the archive Vincenzo Valgrisi Venezia, 1556 Niccolò d’Aristotile detto Zoppino Venezia, 1536 Gabriel Giolito de’ Ferrari Venezia, 1542 Giovanni Andrea Valvassori Venezia, 1553 Retrospective Orlando Furioso 2.0 1/3 CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 Looking at Words through Images Orlando Furioso 1.0 2006 2001 2008 2010 Now
  26. 26. Mapping images with Flexip Retrospective Orlando Furioso 2.0 2/3 CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 Looking at Words through Images Orlando Furioso 1.0 2006 2001 2008 2010 Now
  27. 27. Orlando Furioso 2.0 Frontend Retrospective Orlando Furioso 2.0 3/3 CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 Looking at Words through Images Orlando Furioso 1.0 2006 2001 2008 2010 Now
  28. 28. Today Looking at Words through Images 2012 CTL’s Foundation Orlando Furioso 1.0 Anton Francesco Doni Orlando Furioso 2.0 2001 2008 Looking at Words through Images 2006 2010 Now
  29. 29. Today Looking at Words through Images 1/19 CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 Looking at Words through Images Orlando Furioso 1.0 2006 2001 2008 2010 Now
  30. 30. Backend -­‐‑ Reuse information Today Looking at Words through Images 2/19 CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 Looking at Words through Images Orlando Furioso 1.0 2006 2001 2008 2010 Now
  31. 31. Backend -­‐‑ Scenes and Actions Today Looking at Words through Images 3/19 CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 Looking at Words through Images Orlando Furioso 1.0 2006 2001 2008 2010 Now
  32. 32. Backend -­‐‑ Paratextual entities Today Looking at Words through Images 4/19 CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 Looking at Words through Images Orlando Furioso 1.0 2006 2001 2008 2010 Now
  33. 33. Backend -­‐‑ Critical notes Today Looking at Words through Images 5/19 CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 Looking at Words through Images Orlando Furioso 1.0 2006 2001 2008 2010 Now
  34. 34. Today Looking at Words through Images 6/19 CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 Looking at Words through Images Orlando Furioso 1.0 2006 2001 2008 2010 Now
  35. 35. Today Looking at Words through Images 7/19 CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 Looking at Words through Images Orlando Furioso 1.0 2006 2001 2008 2010 Now
  36. 36. XML/TEI textual markup: the code is not overcharged anymore! Today Looking at Words through Images 8/19 CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 Looking at Words through Images Orlando Furioso 1.0 2006 2001 2008 2010 Now
  37. 37. Today Looking at Words through Images 9/19 CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 Looking at Words through Images Orlando Furioso 1.0 2006 2001 2008 2010 Now
  38. 38. Flexip -­‐‑ Backend user interface Today Looking at Words through Images 10/19 CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 Looking at Words through Images Orlando Furioso 1.0 2006 2001 2008 2010 Now
  39. 39. Today Looking at Words through Images 11/19 CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 Looking at Words through Images Orlando Furioso 1.0 2006 2001 2008 2010 Now
  40. 40. -­‐‑ Semantic annotation of the text Today Looking at Words through Images 12/19 CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 Looking at Words through Images Orlando Furioso 1.0 2006 2001 2008 2010 Now
  41. 41. -­‐‑ Semantic annotation of the text Today Looking at Words through Images 13/19 CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 Looking at Words through Images Orlando Furioso 1.0 2006 2001 2008 2010 Now
  42. 42. -­‐‑ Semantic annotation of the text Today Looking at Words through Images 14/19 CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 Looking at Words through Images Orlando Furioso 1.0 2006 2001 2008 2010 Now
  43. 43. -­‐‑ Semantic annotation of the text Today Looking at Words through Images 15/19 CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 Looking at Words through Images Orlando Furioso 1.0 2006 2001 2008 2010 Now
  44. 44. -­‐‑ Semantic annotation of the text Today Looking at Words through Images 16/19 CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 Looking at Words through Images Orlando Furioso 1.0 2006 2001 2008 2010 Now
  45. 45. Today Looking at Words through Images 17/19 CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 Looking at Words through Images Orlando Furioso 1.0 2006 2001 2008 2010 Now
  46. 46. Korbo -­‐‑ Vocabularies Today Looking at Words through Images 18/19 CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 Looking at Words through Images Orlando Furioso 1.0 2006 2001 2008 2010 Now
  47. 47. Today Looking at Words through Images 19/19 CTL’s Foundation Anton Francesco Doni Orlando Furioso 2.0 Looking at Words through Images Orlando Furioso 1.0 2006 2001 2008 2010 Now
  48. 48. Last few words
  49. 49. Our work has changed Easier and faster data insertion Fewer errors More complexity and precision Not just frontend but structural and semantic representation of word-­‐‑image relationships Looking at Words through Images Last few words 1/4
  50. 50. Users’ experience has changed Usability User friendliness Clarity and coherence Major accuracy of data More precise IR and cross search Looking at Words through Images Last few words 2/4
  51. 51. The future Looking at Words through Images Last few words 3/4
  52. 52. The future Our data can be used by third-­‐‑party archives and applications Looking at Words through Images Last few words 4/4
  53. 53. Martyna Urbaniak Center for Data Processing of Text and Images in Literary Tradition (CTL) Scuola Normale Superiore, Pisa www.ctl.sns.it Contact: martyna.urbaniak@sns.it Giulio Andreini IT Project Manager Net7, Pisa www.netseven.it Contact: andreini@netseven.it

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