NetProspex Social Business Report - Summer 2011

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A comprehensive look at the use of social media by businesspeople ranked in industries, job functions, cities, and companies, from NetProspex.

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NetProspex Social Business Report - Summer 2011

  1. 1. NetProspex Social Business Report A comprehensive report on the use of social media by business people across the US.Summer 2011 2 Background 3 Methodology 3 What’s New in Summer 2011 5 20 Most Social Jobs 6 10 Least Social Jobs 7 Top 20 Jobs on Twitter 9 100 Most Social Companies 14 Top 50 Companies on Twitter 18 50 Most Social Industries 20 10 Least Social Industries 21 Top 50 Industries on Twitter 25 50 Most Social Cities 27 10 Least Social Cities 28 Top 50 Cities on Twitter
  2. 2. Summer 2011 NetProspex Social Business Report 2The world’s largest focus group. How much pizza would feed a focus group of 12 million people? At 2 slices a person, that’s 3 million pizzas! For this report, the data team at NetProspex analyzed 12 million business contacts from the NetProspex business contact database. No need to buy stock in Dominos.3 million pizzasBackground About UsNetProspex helps B2B companies find and At NetProspex, we crowd- source business contacts forconnect with new customers. B2B lead generation.We maintain a database of business professionals with Our customers rely on our verification to ensure accurateverified contact information including email address and contact information for theirphone numbers for B2B lead generation. Records include ideal prospects.social media profiles. Records Include:Our team analyzed these contacts to provide a • Email address • Phone #snapshot of social media activity among employees of • Mailing Addressthe nation’s largest corporations. • Website • TwitterWe’ve released three previous editions of the report, as • LinkedInbusinesses work to understand the impact of networks • Facebooksuch as Twitter, Facebook, and LinkedIn. Search by: • Job functionThe reports earned coverage in hundreds of media • Industryoutlets, and has been used as reference material in • Revenuebusiness and educational presentations, studies, and • Company Size • Locationreports. • Technology • SIC CodeToday, in Summer 2011, we’ve released our most • URLcomprehensive report to date, with more research, more • Namedata, and more insights, all to show the widespread • and moreadoption of social media by businesspeople across the www.NetProspex.comnation.
  3. 3. Summer 2011 NetProspex Social Business Report 3MethodologyThe NetProspex Social Index (NPSI) was used to score and rank social network activity acrossthe top social networks, including Twitter, Linkedin, and Facebook.The data was mined from NetProspex’s expansive database of crowdsourced business contacts, which includephone, email, job function, industry, location, social media profile information, and other fields used to generatethis report.The NPSI (NetProspex Social Index) score is determined by the following: 1. Social presence: The number of employees with social media profiles across Twitter, Linkedin, or Facebook using a company email address. 2. Social connectedness: The number of connections across social networks, including Twitter followers, Facebook friends, and LinkedIn connections. Social Presence Social + = Connectedness NetProspex Social # of profiles on Twitter, Index Score (NPSI) Linkedin, and Facebook # Twitter followers registered w/ a business # Facebook friends email address # Linkedin connectionsWhat’s new in the Summer 2011 ReportIn this fourth edition of the NetProspex Social Report, we’re proud to announce ourmost comprehensive report to date. Updates include:1. More contacts analyzedWe analyzed 12 million business contacts, spanning every job function and industry.2. More granular categoriesWe anaylzed over 58 job functions, 300 industries, and even more metro regions.3. Twitter-focused analysisBecause of the explosion in use of Twitter (175 million users according to Twitter), we ana-lyzed specific Twitter use in business to reveal the top jobs, industries, companies, andcities using Twitter.4. Updated MethodologyIn 2011, we have refined the NetProspex Social Index by measuring 2 key factors: 1. Social presence 2. Social connectedness
  4. 4. Social Jobs Social Job Report Summer 2011
  5. 5. SOCIAL BUSINESS REPORT SOCIAL JOBS SUMMER 2011 TOP 2O JOBS ON THE Ranking the top job positions leveraging social media in business. NETPROSPEX SOCIAL INDEX (NPSI) TOP 20 SOCIAL JOBS 1 Recruiting 2 Corporate Strategy / M&A 3 Sales Support Recruiting 1st 4 (Tie) Events 4 (Tie) Product/Market Management 6 Creative Corporate Strategy, Mergers & Acquisitions 2nd 7 Advertising 8 Communications / Public Relations 9 Marketing / CMO 10 Software Engineering Sales Support 3rd 11 Chief Technology Of cer Events 4th 12 Sales 13 Investor Relations Product Management 4th 14 Lobbyists 15 (Tie) Financial Analyst Creative 6th 15 (Tie) Customer Service 17 (Tie) General Operations Advertising 7th 17 (Tie) General R&D 17 (Tie) Logistics Communications & Public Relations 8th 20 (Tie) Compliance & Governance 20 (Tie) Sales Executives Marketing / CMO 9th Software Engineering 10th Chief Technology Of cer 11th Sales 12th Investor Relations 13th Lobbyists 14th Financial Analyst 15th Customer Service 15th General Operations 17th General R&D 17th Logistics 17th Compliance & Governance 20th Sales Executives 20th CONTACTNetProspex helps B2B companies nd and connect with new www.netprospex.comcustomers through a database of millions of business people. 888-826-4877Records include veri ed email, phone, and social media pro les. hello@netprospex.comBuy or trade new sales leads today at www.netprospex.com. @NetProspexMethodologyThe NetProspex Social Index was used to score and rank social network activity across the top social networks including Twitter, LinkedIn and Facebook.The data was mined from NetProspexs expansive database of crowdsourced business contact information. The NPSI score is determined by the following:1. Social presence: The number of employees registered with social media pro les across Twitter, LinkedIn, or Facebook using a corporate email address.2. Social connectedness: The number of connections across social networks.July 2011 Source: The NetProspex Database
  6. 6. Summer 2011 NetProspex Social Business Report 520 Most Social JobsWhich jobs are most likely to use social media for business?Most Social Job: RecruitingProving that it’s not what you know, but who you know that matters,recruiters were found to have the most expansive networks and arethe most likely to use Twitter, Facebook and LinkedIn, scoring thehighest in the NetProspex Social Index with a score of 94. Rank Job NPSI 1 Recruiting 94 2 Corporate Finance, Mergers & Acquisition 66 3 Sales Support 50 4 (tie) Events 45 4 (tie) Product/Market Management 45 6 Creative 44 7 Advertising 36 8 Communications / Public Relations 33 9 Marketing / CMO 30 10 Software Engineering 29 11 CTO 27 12 Sales 26 13 Investor Relations 24 14 Lobbyists 23 15 (tie) Financial Analyst 22 15 (tie) Customer Service 22 17 (tie) General Operations 21 17 (tie) General R&D 21 17 (tie) Logistics 21 20 (tie) Compliance & Governance 20 20 (tie) Sales executive 20
  7. 7. Summer 2011 NetProspex Social Business Report 610 Least Social JobsWhich jobs are least likely to use social media for business?Least Social Job: Records ManagementRecords Management personnel are the least connected, according toour report. Other job functions not likely to be using social mediainclude Treasurer, Board Member, Educator, Accounting, Food &Beverage, Payroll, Economist, Safety, and Environmental.Rank Job NPSI10 Safety 109 Production 98 Environmental 87 (tie) Economist 67 (tie) Payroll 65 (tie) Food & Beverage 55 (tie) Accounting 55 (tie) Educator 52 Board Member 41 Records Management 2
  8. 8. Summer 2011 NetProspex Social Business Report 7Top 20 Jobs on TwitterWhich jobs are most likely to use Twitter for business?Job Most Likely to Use Twitter: CreativeTwitter has proven itself to be a tool for professionals to network,learn from thought-leaders, and share content relevant to theircareer aspirations. Creative professionals use Twitter to share work,connect and comment on others portfolios, and to find new clients.Rank Job Twitter Score1 Creative 612 Advertising 573 Corporate Finance and M&A 414 Marketing / Communications 255 Marketing / CMO 246 CFO 177 (tie) CTO 147 (tie) COO 149 (tie) Recruiting 139 (tie) Product/Market Management 1311 Events 1212 CEO 1113 (tie) Director 913 (tie) Financial Analyst 915 (tie) Consultant 815 (tie) Software Engineering 815 (tie) General Finance 718 Chair 719 R&D 620 (tie) Employee Development 5Are you a creative professional who wants to showcase how you usesocial media in your job? Tweet us @NetProspex.
  9. 9. Summer 2011 NetProspex Social Business Report 8Social Job Analysis Corporate Development Strategy, Mergers & Acquisition The well-connected members of this job function are responsible for high-level recruitment, market development, and securing strategic business partners across a variety of industries. As their job requires them to know the right people, and rely on a strong network for strategic development, these network acrobats have always been the masters of social networking. It comes as no surprise that this is the #2 most social job function in our Summer 2011 report. Marketers Still Reign Supreme as the Most Social This year’s report gets more granular than ever before, as we examined more job functions across more industries. This report revealed 6 of the top 10 most social job functions are marketing job functions. High Level Marketers / CMOs, Events, Product/Market Management, Creative, Advertising, and Communications / Public Relations all landed in the top 10. Least Social Job: Records Management Records Management personnel are the least connected, according to our report. Other job functions not likely to be using social media include Treasurer, Board Member, Educator, Accounting, Food & Beverage, Payroll, Economist, Safety, and Environmental. Show Me the Money It pays to stay connected, apparently, as corporate finance-related gigs scored high on the most social job listing, with Investor Relations in 11th, and Financial Analysts ranking 15th.
  10. 10. Social Companies Social Company Report Summer 2011
  11. 11. SOCIAL BUSINESS REPORT SOCIAL COMPANIES SUMMER 2011 TOP 25 COMPANIES ON THE Ranking the top companies leveraging social media in business. NETPROSPEX SOCIAL INDEX (NPSI) TOP 25 SOCIAL COMPANIES 1st 1 The New York Times 2 Intuit 3 Juniper Networks 4 Adobe 5 Limited Brands 2nd 6 Amazon.com 7 Cisco Systems 8 Google 9 (Tie) Microsoft Corporation 3rd 9 (Tie) The Washington Post 4th 11 (Tie) Best Buy 11 (Tie) The Walt Disney Co 13 NVIDIA Corporation 14 Scripps Networks 5th 15 (Tie) Apple 15 (Tie) eBay 15 (Tie) Electronic Arts 6th 18 SanDisk Corporation 19 Volt Information Sciences 20 (Tie) Oracle Corporation 20 (Tie) Hewlett-Packard 7th 22 (Tie) Avaya 22 (Tie) Iron Mountain 24 Motorola 8th 25 Advanced Micro Devices 9th 9th 11th 11th 13th 14th 15th 15th 15th 18th 19th 20th 20th 22nd 22nd 24th 25th CONTACTNetProspex helps B2B companies nd and connect with new www.netprospex.comcustomers through a database of millions of business people. 888-826-4877Records include veri ed email, phone, and social media pro les. hello@netprospex.comBuy or trade new sales leads today at www.netprospex.com. @NetProspexMethodologyThe NetProspex Social Index was used to score and rank social network activity across the top social networks including Twitter, LinkedIn and Facebook.The data was mined from NetProspexs expansive database of crowdsourced business contact information. The NPSI score is determined by the following:1. Social presence: The number of employees registered with social media pro les across Twitter, LinkedIn, or Facebook using a corporate email address.2. Social connectedness: The number of connections across social networks.July 2011 Source: The NetProspex Database
  12. 12. Summer 2011 NetProspex Social Business Report 10100 Most Social Companies#1-25Which companies have the most social employees?Rank Company NPSI1 The New York Times 1502 Intuit 1383 Juniper Networks 1264 Adobe 1125 Limited Brands 1106 Amazon.com 1097 Cisco Systems 1058 Google 979 (tie) Microsoft Corporation 969 (tie) The Washington Post 9611 (tie) Best Buy 9311 (tie) The Walt Disney Co 9313 NVIDIA Corporation 9114 Scripps Networks 8515 (tie) Apple 8415 (tie) eBay 8415 (tie) Electronic Arts 8418 SanDisk Corporation 8219 Volt Information Sciences 8020 (tie) Oracle Corporation 7620 (tie) Hewlett-Packard 7622 (tie) Avaya 7522 (tie) Iron Mountain orporated 7524 Motorola 7425 Advanced Micro Devices 73List continued on following page.
  13. 13. Summer 2011 NetProspex Social Business Report 3 11100 Most Social Companies#26-50Which companies have the most social employees?Rank Company NPSI26 Dell 7227 (tie) Qualcomm Incorporated 7127 (tie) BMC Software 7129 Rockwell Automation 7030 BearingPoint 6931 (tie) Robert Half International 6831 (tie) IBM 6833 Spherion Corporation 6734 (tie) Williams-Sonoma 6634 (tie) Arrow Electronics 6634 (tie) NIKE 6637 (tie) CDW Corporation 6537 (tie) Dow Jones 6539 The Dun & Bradstreet Corporation 6340 (tie) Campbell Soup 6240 (tie) EMC Corporation 6240 (tie) The Charles Schwab Corporation 6243 (tie) Intel Corporation 6143 (tie) Newell Rubbermaid 6143 (tie) Ingram Micro 6146 (tie) The Clorox 6046 (tie) First Data Corp 6048 Hasbro 59List continued on following page.
  14. 14. Summer 2011 NetProspex Social Business Report 3 12100 Most Social Companies#51-75Which companies have the most social employees?Rank Company NPSI52 (tie) Computer Associates 5552 (tie) Estee Lauder Companies 5552 (tie) Amgen 5555 (tie) Comcast Corporation 5455 (tie) St Jude Medical 5455 (tie) Xilinx 5455 (tie) Convergys Corporation 5459 (tie) Manpower 5359 (tie) McKesson Corporation 5359 (tie) Cox Communications 5362 (tie) Biogen Idec 5262 (tie) Harris Interactive 5264 (tie) Capital One 5164 (tie) Yum Brands 5166 (tie) Broadcom Corporation 5066 (tie) Gap 5066 (tie) Agilent Technologies 5066 (tie) KLA-Tencor Corporation 5066 (tie) Countrywide Financial Corporation 5066 (tie) Lennar Corporation 5066 (tie) Texas Instruments orporated 5066 (tie) Starwood Hotels 5074 (tie) Procter & Gamble Co 4974 (tie) Harrahs Entertainment 4974 (tie) The Black & Decker Corporation 4974 (tie) MGM Studios 4974 (tie) CB Richard Ellis 49List continued on following page.
  15. 15. Summer 2011 NetProspex Social Business Report 3 13100 Most Social Companies#76-100Which companies have the most social employees?Rank Company NPSI79 Applied Materials 4880 (tie) Insight Enterprises 4780 (tie) Analog Devices 4780 (tie) Sabre 4780 (tie) Harley-Davidson 4780 (tie) Stryker Corporation 4780 (tie) The Coca-Cola 4786 (tie) Unisys Corporation 4686 (tie) Pitney Bowes 4688 (tie) Teradyne 4588 (tie) Avnet 4588 (tie) Constellation Energy Group 4591 Mattel 4492 (tie) Automatic Data Processing 4392 (tie) Pfizer 4392 (tie) Brinker International 4395 (tie) Electronic Data Systems Corporation 4295 (tie) The McGraw-Hill Companies 4295 (tie) Goldman Sachs & Co 4295 (tie) Deluxe Corporation 4295 (tie) Univision Online 42100 PepsiAmericas 41
  16. 16. Summer 2011 NetProspex Social Business Report 3 14Top 50 Companies On Twitter#1-25Which companies have the most social employees?Rank Company Twitter Score1 The New York Times Company 3002 Lennar Corporation 2553 Vertis Inc 1194 The Washington Post Company 995 Newell Rubbermaid Inc. 646 Guitar Center Inc 417 Adobe 388 (tie) The Walt Disney Co. 308 (tie) Mattel Inc. 3010 eBay Inc. 2811 Mirant Services LLC 2712 Harrahs Entertainment Inc 2613 R.R. Donnelley & Sons Company 2514 Amazon.com, Inc. 2415 Google Inc 2316 Intuit Inc. 2217 Kimberly-Clark Corporation 1918 (tie) Analog Devices Inc 1818 (tie) Microsoft Corporation 1820 SanDisk Corporation 1621 (tie) Toys R Us Inc 1521 (tie) Terex Corporation 1521 (tie) Compaq 1521 (tie) Advanced Micro Devices Inc 1525 Gannett Co. 14List continued on following page.
  17. 17. Summer 2011 NetProspex Social Business Report 3 15Top 50 Companies on Twitter#26-50 Which companies have the most social employees?Rank Company Twitter Score26 (tie) Dell Inc. 1326 (tie) Dow Jones & Company, Inc. 1328 Charter Communications Inc 1229 (tie) Sun Microsystems Inc 1129 (tie) American Express Company 1129 (tie) Apple Inc 1132 (tie) Pitney Bowes Inc. 1032 (tie) Electronic Arts Inc. 1034 (tie) Best Buy Co., Inc. 934 (tie) Teradyne, Inc. 934 (tie) Harris Interactive Inc 934 (tie) The Home Depot Inc. 934 (tie) Marriott International Inc 934 (tie) Intel Corporation 934 (tie) Perot Systems Corporation 934 (tie) Monaco Coach Corporation 942 (tie) Hewlett-Packard Company 842 (tie) Cincinnati Financial Corporation 842 (tie) Travelers Companies, Inc. 842 (tie) Scholastic Inc 842 (tie) Oracle Corporation 842 (tie) McKesson Corporation 842 (tie) Volt Information Sciences Inc 849 (tie) Whirlpool Corporation 749 (tie) Whole Foods Market Inc 749 (tie) Solutia Inc 749 (tie) McCormick & Co Inc 749 (tie) NVIDIA Corporation 749 (tie) The Black & Decker Corporation 749 (tie) Cisco Systems Inc 756 (tie) MGM Studios Inc 656 (tie) QUALCOMM Incorporated 656 (tie) Juniper Networks Inc 656 (tie) Humana Inc 656 (tie) NIKE INC 656 (tie) Unisys Corporation 6
  18. 18. Summer 2011 NetProspex Social Business Report 2 16Social Company Analysis Most Social Company: The New York Times The New York Times Company is by far the most social media-savvy organization in the world, with a NPSI score of a cool 150, beating out Google, last year’s winner, which fell to #15. While The New York Times’ score dominated, a cluster of internet big wigs landed in the 65 – 55 NPSI range, right under its nose. Microsoft, Apple and eBay (respectively) all land toward the top companies whose employees are active across Facebook, Twitter, and LinkedIn. Big Movers Intuit jumped from 6th place on our Fall 2010 listing to 2nd place with a NetProspex Social Index score of 138, edging out Juniper Networks and Adobe. Amazon.com moved down the list, previously the #3 most social company, but down to #14. The most progress from a company was Cisco Systems, previously in 35th place, now in the Top 10 Most Social Companies for Summer 2011 at #7. Now that’s tweet-worthy! Most Tweet Worthy Company: The New York Times The companies that utilize twitter the most make the news their business. The New York Times Company and the Washington Post both hold scores that land them in the top five companies that use twitter the most, the New York Times Company landing the top slot, and Washington Post coming in fourth.
  19. 19. Social Industries Social Industry Report Summer 2011
  20. 20. SOCIAL BUSINESS REPORT SUMMER 2011 SOCIAL INDUSTRIES Ranking the top industries leveraging social media in business. TOP 20 INDUSTRIES ON THE NETPROSPEX SOCIAL INDEX (NPSI) Computer Technology 1st TOP 20 SOCIAL INDUSTRIES 1 Computer Technology Human Resources 2 Human Resources & Staf ng & Staf ng 2nd 3 (Tie) Telecommunication Equipment 3 (Tie) Computer Network Security Telecommunication Equipment 3rd 5 Computer Storage Equipment 6 Search Engines & Internet Portals Computer Network Security 3rd 7 Packaged Software 8 Advertising & Marketing Computer Storage Equipment 5th 9 Venture Capital & Private Equity 10 Management Consulting 11 Toys & Games Search Engines 12 Custom Software & Consulting & Internet Portals 6th 13 (Tie) Personal Computers & Peripherals 13 (Tie) Credit Card Processing 15 Weight & Health Management Packaged Software 7th 16 (Tie) Television Stations 16 (Tie) Cable & Satellite 18 (Tie) Information & Document Management Advertising & Marketing 8th 18 (Tie) Semiconductor & Equipment 20 Multimedia & Graphic Design Venture Capital & Private Equity 9th Management Consulting 10th Toys & Games 11th Custom Software & Consulting 12th Computers & Peripherals 13th Credit Card Processing 13th Weight & Health Management 15th Television Stations 16th Cable & Satellite 16th Information Management 18th Semiconductor & Equipment 18th Multimedia & Graphic Design 20th CONTACTNetProspex helps B2B companies nd and connect with new www.netprospex.comcustomers through a database of millions of business people. 888-826-4877Records include veri ed email, phone, and social media pro les. hello@netprospex.comBuy or trade new sales leads today at www.netprospex.com. @NetProspexMethodologyThe NetProspex Social Index was used to score and rank social network activity across the top social networks including Twitter, LinkedIn and Facebook.The data was mined from NetProspexs expansive database of crowdsourced business contact information. The NPSI score is determined by the following:1. Social presence: The number of employees registered with social media pro les across Twitter, LinkedIn, or Facebook using a corporate email address.2. Social connectedness: The number of connections across social networks.July 2011 Source: The NetProspex Database
  21. 21. Summer 2011 NetProspex Social Business Report 3 1850 Most Social Industries#1-25Which industries have the most social employees?Rank Industry NPSI1 Computer Technology 992 Human Resources & Staffing 843 (tie) Telecommunication Equipment 793 (tie) Computer Network Security 795 Computer Storage Equipment 766 Search Engines & Internet Portals 757 Packaged Software 748 Advertising & Marketing 669 Venture Capital & Private Equity 6410 Management Consulting 6311 Toys & Games 6112 Custom Software & Consulting 5813 (tie) Personal Computers & Peripherals 5713 (tie) Credit Card Processing 5715 Weight & Health Management 5616 (tie) Television Stations 5516 (tie) Cable & Satellite 5518 (tie) Information & Document Management 5418 (tie) Semiconductor & Equipment 5420 Multimedia & Graphic Design 5321 (tie) Internet Service Providers & Related 5221 (tie) Information Collection & Delivery 5223 Call Centers & Business Centers 4924 Consumer Electronics & Computers 4825 Film/Video Production & Services 47List continued on following page.
  22. 22. Summer 2011 NetProspex Social Business Report 3 1950 Most Social Industries#26-50Which industries have the most social employees?Rank Industry NPSI26 Cleaning Products 4427 (tie) Consumer Electronics 4327 (tie) Telephony & Wireless 4329 (tie) Biotechnology 4029 (tie) Pharmaceuticals 4031 Translation & Linguistic Services 3832 (tie) Newspapers & News Services 3732 (tie) Office Products 3734 Travel Services & Agencies 3435 Apparel & Accessories 3336 (tie) Accounting & Accounting Services 3136 (tie) Publishing 3136 (tie) Medical Devices & Equipment 3139 (tie) Airlines, Airports & Air Services 3039 (tie) Gambling & Gaming 3039 (tie) Sporting Goods 3042 (tie) Textiles & Apparel 2942 (tie) Lodging & Resorts 2944 Investment Banking 2845 (tie) Training 2745 (tie) Photography Studios 2747 Amusement Parks & Attractions 2648 (tie) Radio Stations 2548 (tie) Security Products & Services 2548 (tie) Medical Testing & Clinical Laboratories 2551 Rental - Video & DVD 2452 Photographic & Optical Equipment 23
  23. 23. Summer 2011 NetProspex Social Business Report 3 2010 Least Social IndustriesWhich industries have the least amount of employees on social media?Least Social IndustriesOrganizations working for Cities, Towns, & Municipalities have the leastsocially connected employees. Rounding out the 10 least social industriesare Motor Vehicle Dealers, Automotive Service & Collision Repair, Hospitals &Clinics, Lumber & Wood Production, Veterinary Care, Automobile Parts Stores,Mining, Emergency Medical Transporation Services, and Libraries.Rank Industry NPSI10 Libraries 79 Emergency Medical Transportation & Svcs 78 Mining 67 Automobile Parts Stores 66 Veterinary Care 55 Lumber & Wood Production 54 Hospitals & Clinics 53 Automotive Service & Collision Repair 52 Motor Vehicle Dealers 51 Cities, Towns, & Municipalities 5
  24. 24. Summer 2011 NetProspex Social Business Report 3 21Top 50 Industries on Twitter#1-25Which industries are most likely to use Twitter?Rank Industry NPSI1 Television Stations 1072 Newspapers & News Services 673 Search Engines & Internet Portals 614 Venture Capital & Private Equity 525 Multimedia & Graphic Design 456 Publishing 427 Advertising & Marketing 398 Training 389 Photography Studios 3710 Textiles & Apparel 3311 Music & Music Related Services 3212 (tie) Information Collection & Delivery 2412 (tie) Internet Service Providers & Related 2414 Packaged Software 2215 Human Resources & Staffing 2116 Zoos & National Parks 1817 Management Consulting 1718 Toys & Games 1619 (tie) Radio Stations 1519 (tie) Wineries & Breweries 1521 (tie) Information & Document Management 1421 (tie) Film/Video Production & Services 1423 (tie) Cable & Satellite 1123 (tie) Custom Software & Consulting 1125 (tie) Museums & Art Galleries 1025 (tie) Non-Profit & Professional Orgs. 1025 (tie) Travel Services & Agencies 10List continued on following page.
  25. 25. Summer 2011 NetProspex Social Business Report 3 22Top 50 Industries on Twitter#25-50Which industries are most likely to use Twitter?Rank Industry NPSI28 (tie) Fitness & Dance Facilities 928 (tie) Computer Network Security 928 (tie) Lodging & Resorts 931 (tie) Personal Computers & Peripherals 831 (tie) Real Estate 831 (tie) Consumer Electronics & Computers 831 (tie) Call Centers & Business Centers 831 (tie) Telephony & Wireless 836 (tie) Theaters 736 (tie) Consumer Electronics 736 (tie) Computer Networking Equipment 736 (tie) Credit Cards & Transaction Processing 736 (tie) Chambers of Commerce 741 Gambling & Gaming 642 (tie) Apparel & Accessories 542 (tie) Computer Storage Equipment 542 (tie) Cleaning Products 542 (tie) Translation & Linguistic Services 542 (tie) Automotive Service & Collision Repair 542 (tie) Household Goods 542 (tie) Telecommunication Equipment 549 (tie) Cosmetics & Personal Care Products 449 (tie) Semiconductor & Equipment 449 (tie) Commercial Printing 449 (tie) Sporting Goods 453 Amusement Parks & Attractions 3
  26. 26. Summer 2011 NetProspex Social Business Report 2 23Social Industry Analysis Most Social Industry: Computer Technology As computer technology infiltrates daily business life, its members are signing on to social networks in droves. The Computer Technology industry dominates in this category, proving to be the most social industry by far. Multiple categories of comput- ing technology scored a high NPSI, including telecommunication equipment (79 NPSI), computer network security (79), computer storage equipment (76), search engines and internet portals (75) and packaged software (74). Least Social Industries Organizations working for Cities, Towns, & Municipalities have the least socially connected employees. Rounding out the 10 least social industries are Motor Vehicle Dealers, Automotive Service & Collision Repair, Hospitals & Clinics, Lumber & Wood Production, Veterinary Care, Automobile Parts Stores, Mining, Emergency Medical Transporation Services, and Libraries. Most Tweet Worthy Industry: Media The Media industry is the leading field for Twitter savvy employees. Among the top 10 industries are: Television stations, newspapers and news services, search engines & internet portals, multimedia and graphic design, publishing, advertising and marketing. Having Fun Just Went Social! Who knew Social Media could be so fun! Toys & Games landed just out of the top 10 most social industries in 11th place on the NetProspex Social Index.
  27. 27. Social Cities Social City Report Summer 2011
  28. 28. SOCIAL BUSINESS REPORT SOCIAL CITIES SUMMER 2011 TOP 25 CITIES ON THE Ranking the top cities leveraging social media in business. NETPROSPEX SOCIAL INDEX (NPSI) Seattle 7th Stamford 6th Boston 9th Minneapolis 15th Bridgeport 15th New York 3rd San Francisco 1st Denver 10th Oakland 10th Boulder 20th Philadelphia 15th San Jose 2nd Chicago 12th New Brunswick 14th Newark 20th Los Angeles 15th Trenton 25th Ventura 4th Orange County 20th Dallas 8th San Diego 15th Raleigh 20th TOP 25 SOCIAL CITIES Atlanta 12th Washington, DC 1 San Francisco, CA 20th 2 San Jose, CA 3 New York, NY 4 (Tie) Ventura, CA Austin 4th 4 (Tie) Austin, TX 6 Stamford, CT 7 Seattle, WA 8 Dallas-Fort Worth, TX 9 Boston, MA 10 (Tie) Denver, CO 10 (Tie) Oakland, CA 12 (Tie) Chicago, IL 12 (Tie) Atlanta,GA 14 New Brunswick, NJ California Social King 15 (Tie) Los Angeles, CA California Businesses Tweet 15 (Tie) San Diego, CA More Than Any Other State 15 (Tie) Minneapolis-St. Paul, MN 15 (Tie) Bridgeport, CT 15 (Tie) Philadelphia, PA 20 (Tie) Newark, NJ 20 (Tie) Washington, DC West vs. East 20 (Tie) Boulder, CO The West coast edged out the East coast 20 (Tie) Orange County, CA with 6 of the top 10 most social cities. 20 (Tie) Raleigh, NC 25 Trenton, NJ CONTACTNetProspex helps B2B companies nd and connect with new www.netprospex.comcustomers through a database of millions of business people. 888-826-4877Records include veri ed email, phone, and social media pro les. hello@netprospex.comBuy or trade new sales leads today at www.netprospex.com. @NetProspexMethodologyThe NetProspex Social Index was used to score and rank social network activity across the top social networks including Twitter, LinkedIn and Facebook.The data was mined from NetProspexs expansive database of crowdsourced business contact information. The NPSI score is determined by the following:1. Social presence: The number of employees registered with social media pro les across Twitter, LinkedIn, or Facebook using a corporate email address.2. Social connectedness: The number of connections across social networks.July 2011 Source: The NetProspex Database
  29. 29. Summer 2011 NetProspex Social Business Report 3 2550 Most Social Cities#1-25Which cities have the most social businesspeople?Rank City, State NPSI1 San Francisco, CA 472 San Jose, CA 453 New York, NY 314 (tie) Ventura, CA 274 (tie) Austin, TX 276 Stamford, CT 267 Seattle, WA 258 Dallas-Fort Worth, TX 249 Boston, MA 2310 (tie) Denver, CO 2210 (tie) Oakland, CA 2212 (tie) Chicago, IL 2112 (tie) Atlanta,GA 2114 New Brunswick, NJ 2015 (tie) Los Angeles, CA 1915 (tie) San Diego, CA 1915 (tie) Minneapolis-St. Paul, MN 1915 (tie) Bridgeport, CT 1915 (tie) Philadelphia, PA 1920 (tie) Newark, NJ 1820 (tie) Washington, DC 1820 (tie) Boulder, CO 1820 (tie) Orange County, CA 1820 (tie) Raleigh, NC 1825 Trenton, NJ 17List continued on following page.
  30. 30. Summer 2011 NetProspex Social Business Report 3 2650 Most Social Cities#1-25Which cities have the most social businesspeople?Rank City, State NPSI26 (tie) Portland, OR-WA 1626 (tie) Columbus, OH 1626 (tie) Newark, NJ 1629 (tie) Milwaukee, WI 1529 (tie) Fort Lauderdale, FL 1529 (tie) Indianapolis, IN 1529 (tie) Charlotte, NC 1529 (tie) Cincinnati, OH 1529 (tie) Nashville, TN 1535 (tie) Houston, TX 1435 (tie) Fort Worth, TX 1435 (tie) Phoenix-Mesa, AZ 1438 (tie) Baltimore, MD 1338 (tie) Kansas City, MO 1338 (tie) Orlando,FL 1338 (tie) Nassau-Suffolk County, NY 1338 (tie) Monmouth, NJ 1338 (tie) Miami, FL 1338 (tie) Richmond, VA 1338 (tie) Ann Arbor, MI 1338 (tie) St. Louis, MO-IL 1338 (tie) Cleveland, OH 1338 (tie) Detroit, MI 1349 Tampa-St. Petersburg, FL 1250 West Palm Beach, FL 11
  31. 31. Summer 2011 NetProspex Social Business Report 3 2710 Least Social CitiesWhich cities have the least social businesspeople?Rank City, State NPSI10 Tacoma, WA 79 Honolulu, HI 78 Syracuse, NY 77 New Orleans, LA 66 Summerfield, NC 65 Ontario, CA 64 Baton Rouge, LA 53 Wichita,KS 52 Albuquerque, NM 51 Anchorage, AK 3
  32. 32. Summer 2011 NetProspex Social Business Report 3 28Top 50 Cities on Twitter#1-25Which cities have the most businesspeople on Twitter?Rank City, State NPSI1 San Francisco, CA 1522 Santa Rosa, CA 1493 Ventura, CA 924 New York, NY 425 Lakeland, FL 366 Glens Falls, NY 217 Killeen, TX 178 Medford, OR 159 South Bend, IN 1410 Austin, TX 1311 San Jose, CA 1212 (tie) Washington, DC 1112 (tie) Boulder, CO 1115 (tie) Provo, UT 1015 (tie) Chico, CA 1017 (tie) Houston, TX 917 (tie) Fort Collins, CO 917 (tie) Los Angeles, CA 917 (tie) Jersey City, NJ 917 (tie) Portsmouth, NH 917 (tie) Nashville, TN 923 (tie) Roanoke,VA 823 (tie) Las Vegas, NV 823 (tie) Danbury, CT 823 (tie) Portland, OR 823 (tie) Santa Cruz, CA 823 (tie) Phoenix-Mesa, AZ 8List continued on following page.
  33. 33. Summer 2011 NetProspex Social Business Report 3 29Top 50 Cities on Twitter#25-50Which cities have the most businesspeople on Twitter?Rank City, State NPSI29 (tie) Birmingham, AL 729 (tie) Denver, CO 729 (tie) Boston, MA 729 (tie) Atlanta,GA 729 (tie) San Diego, CA 729 (tie) Orlando, FL 729 (tie) Stamford, CT 729 (tie) Kankakee, IL 729 (tie) Dallas-Fort Worth, TX 738 (tie) Sacramento, CA 638 (tie) Pensacola, FL 638 (tie) Orange County, CA 638 (tie) Oakland, CA 638 (tie) Seattle-Everett, WA 638 (tie) Newark, NJ 638 (tie) Cincinnati, OH 638 (tie) Wilmington, DE 638 (tie) Naples, FL 638 (tie) Owensboro, KY 638 (tie) Chicago, IL 638 (tie) Minneapolis-St. Paul, MN 650 (tie) Fort Lauderdale, FL 550 (tie) Raleigh, NC 550 (tie) Miami, FL 5
  34. 34. Summer 2011 NetProspex Social Business Report 2 30Social City Analysis Most Social City: San Francisco California proves to be the golden state of social media. Four of its cities make up the top 10. San Francisco is the most social media savvy city, coming out on top with a score of 47 NPSI. Coming in second is San Jose, CA with a score of 45, closely fol- lowed by Ventura with a score of 27 and Oakland, CA with a score of 22. California Businesses Tweet More Than Any Other State San Francisco holds the number one spot when it comes to the title of “Most Social Business City” as well as the number one Twitter city. The east-coast ranked high in terms of Twitter-savvy businesspeople with top 5 representation from New York and Florida, but the top three spots were taken by California between San Francisco, Santa Rosa, and Ventura, CA. East Coast vs. West Coast The West Coast edged out the East Coast within the most social cities with 6 out of the top 10 cities. However, stay tuned to up and coming cities including Austin, TX (Tied for 4th place with Ventura, CA) and Boston, MA (9th place) on the rise in terms of social media savvy businesses!
  35. 35. For press / media inquiries, please contact Matt Rizzetta mrizzetta@north6thagency.com 781-744-7138 NetProspex 888-826-4877About NetProspex www.netprospex.com hello@netprospex.com Twitter @NetProspex We can help you grow your business. Work with us to find targeted contacts in your key markets. NetProspex is the world’s most accurate and fastest-growing sales and marketing database, helping BtoB decision makers find, reach, and connect with millions of BtoB sales prospects in a uniquely direct and measurable way. Founded in 2006 by online publishing and marketing industry veterans Gary Halliwell and Jeff Clewley, NetProspex understands that effective sales and marketing efforts require the most in-depth and accurate prospect data. The core product line overlays crowd-sourced, user-contributed contact information with proprietary verification technology to produce an en- tirely unique and highly effective sales and marketing contact database. With a 100% replacement guarantee and continual data scrubbing, NetProspex is the leading source of accurate, crowd-sourced business intelligence. NetProspex 888-826-4877 www.netprospex.com hello@netprospex.com Reach out on Twitter @NetProspex

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