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The Lean Startup - Basics

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This presentation explains the basic concepts of a Lean Startup including 13 Lean Startup tricks, do's and dont's.

Published in: Technology, Business

The Lean Startup - Basics

  1. 1. 19.02.2011THE LEAN STARTUP Lot’s of information is taken from presentations of Eric Ries, Steve Blank and others.I’m Lukas Fischer www.netnode.ch - We create webapps with Drupal www.guzuu.com - handmade online www.offerten-rechnungen.com - leads & invoices done right SOON: Facebook Quests - explore, learn, engage - social follow me on www.twitter.com/lukasfischer 1
  2. 2. 2
  3. 3. 70%> fail 10 % earn money 3
  4. 4. WHY? Startups don’t build what customers REALLY want. 4
  5. 5. UUH More startups Fail from a lack of customers than from a failure of product development. 5
  6. 6. LEANSTARTUPA SET OF PRACTICES TO HELPSTARTUPS SUCCEEDNOT JUST 2 GUYS IN A GARAGE@ERICRIES (entrepreneur IMVU, StartupsLessonsLearned.com)@SGBLANK (Standford, Wrote a book about customer development) 6
  7. 7. WHAT IS A STARTUP?a human institutiondesigned to deliver aproduct or serviceunder extreme uncertaintyexperiment 7
  8. 8. A startup is theorganisation used tosearch for a scalablebusiness model 8
  9. 9. Search for The execution of theBusiness Model Business Model LargeSTARTUP TRANSITION Company - Business model found - Reached Product Market fit - Repeatable sales model found 9
  10. 10. LEAN STARTUP assumes customer and product is unknow 10
  11. 11. CUSTOMER DEVELOPMENT TEST CHARGE START SCALEHYPOTHESES MONEY SALES 11
  12. 12. AGILE DEVELOPMENT 12
  13. 13. 13
  14. 14. 14
  15. 15. 13 LEAN STARTUP TRICKS,DOS AND DONTS 15
  16. 16. #1 FORGET WATERFALL 16
  17. 17. #2 LEAN STARTUP TEAM PROBLEM TEAM SOLUTION TEAM 17
  18. 18. #3 MINIMUM VIABLEPRODUCT MVP TEST YOUR ASSUMPTIONS BUILD A MVP IN A WEEKEND -> LEAN STARTUP FACTORY 18
  19. 19. MVP: DROPBOX 3MIN VIDEO ON HACKER NEWS + A EMAIL SIGNUP FORM 19
  20. 20. #4 LESS FEATURESELIMINATEELIMINATEDO WE REALLY SOLVE A PROBLEM? 20
  21. 21. #5 EARLYEVANGELISTSFEEDBACKVISIONARY CUSTOMERS TELL YOU WHAT FEATURES ARE MISSING 21
  22. 22. #6 CONTINOUSINTEGRATIONITERATEITERATEFAST 22
  23. 23. #7 PRODUCT MARKET FITPIVOTGET CLOSER TO PRODUCT MARKET FIT ASAPA COMPANY HAS PRODUCT MARKET FIT WHEN ITHAS FOUND A PRODUCT THAT CUSTOMERSREALLY WANT. 23
  24. 24. PRODUCT MARKET FITMEASURE PMFASK YOUR CUSTOMERS“WOULD YOU BE SAD IF THE PRODUCTWILL NO LONGER EXIST?” HOW MANY CHOOSE VERY DISAPPOINTED? <25% 25-39% >40% your product ok, you may pivot it’s time for sucks a little scale up 24
  25. 25. PIVOThttp://www.businessmodelgeneration.com/ 25
  26. 26. #8 CHARGE FROM DAY 1 PEOPLE PAY IF THEY CAN SOLVE A REAL PROBLEM 26
  27. 27. #9 AAARR@davemclure 27http://500hats.typepad.com/500blogs/2007/09/startup-metrics.html
  28. 28. #10 SPLIT TESTING 28
  29. 29. #11 FIX PROBLEMS MAKE ONE ERROR ONLY ONCE! ASK WHY 5 TIMES. http://en.wikipedia.org/wiki/5_Whys http://www.startuplessonslearned.com/ 2009/07/how-to-conduct-five-whys-root- cause.html 29
  30. 30. #12 RESOURCES• http://www.startuplessonslearned.com• http://steveblank.com/• https://www.socrated.com/user_courses/226• http://leanstartup.pbworks.com• http://www.slideshare.net/search/slideshow? q=leanstartup• http://www.google.ch/#hl=en&q=leanstartup
  31. 31. #13 BE SUCCESSFUL STOP CREATING PRODUCTS PEOPLE DON’T WANT! LISTEN! SOLVE A PAIN! DO IT LEAN! -> Customer Development -> Agile Product Development 31
  32. 32. THXwww.twitter.com/lukasfischerwww.facebook.com/netnode.chwww.netnode.ch 32
  33. 33. DISCUSSION• IS YOUR STARTUP LEAN?• DOES IT WORK FOR YOU?• WHAT DO YOU THINK?• WHAT IS YOUR EXPERIENCE? 33

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