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Lean Analytics
18.09.2013
netnode GmbH
Neuweg 3 | 6003 Luzern | 041 450 10 66 | info@netnode.ch
twitter.com/netnode | face...
Let’s make the web
a better place!
VISION
WE CREATE WEBSITES & APPS.
SINCE
10
YEARS
Thursday, September 19, 13
Lean Analytics
AGENDA
-Basics
-Video
-Take Aways
-Hype or Trend?
How can I start?
Lean analytics cycle?
Thursday, Septembe...
Lean Analytics / Basics
WTF?
Lean?
Lean manufacturing
Lean Startup
Lean Analytics
http://en.wikipedia.org/wiki/Toyota_Prod...
Lean Analytics / Basic
LEAN STARTUP
Thursday, September 19, 13
Lean Analytics
LEAN STARTUP
Go, learn
and improve,
as fast as possible!
Thursday, September 19, 13
Lean Analytics / Basics
LEAN STARTUP
Thursday, September 19, 13
Lean Analytics
DEFINITION OF LEAN ANALYTICS
“Analytics is the
measurement of
movement towards
your business
goals.”
Thursd...
Lean Analytics / Video
WHAT IS LEAN ANALYTICS?
http://www.youtube.com/watch?v=XeR5cMDVfpo
Thursday, September 19, 13
Lean Analytics
TAKE AWAY 1: HOW CAN I START?
Depends on your business!
But there are frameworks.
Thursday, September 19, 13
Lean Analytics
TAKE AWAY 2: IN WHAT STAGE ARE YOU?
Thursday, September 19, 13
Lean Analytics
TAKE AWAY 3: WHAT IS YOUR BUSINESS MODEL?
Thursday, September 19, 13
Lean Analytics
TAKE AWAY 4: LEAN ANALYTICS CYCLE
Thursday, September 19, 13
Lean Analytics
TAKE AWAY 5: HOW CAN I START?
Choose one metric at a time.
Thursday, September 19, 13
Lean Analytics
TAKE AWAY 6: TOOLS WE USE AT GUZUU.COM
Google Analytics
-> Goals
Mixpanel
-> Funnels, Events
Custom Reports...
Lean Analytics
TAKE AWAY 7: LEAN ANALYTICS AIRBNB
Thursday, September 19, 13
Lean Analytics
LEAN ANALYTICS
http://de.slideshare.net/JanKnig/lean-analytics
Thursday, September 19, 13
Lean Analytics
LEAN ANALYTICS
Thursday, September 19, 13
Lean Analytics
SUMMARY
Go, learn
and improve,
as fast as possible!
Trust your intuition,
and prove it with data.
Do “lean”...
Lean Analytics
HYPE OR TREND
Questions?
Hype or Trend? What do you think?
http://netnode.ch/blog/what-is-a-good-webanalyti...
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Lean Analytics - Basics, Video & 7 Take Aways

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I hold this presentation during WebUP lucerne, a monthly meetup of central Switzerland online marketing professionals.

It covers the basic of lean thinking, the lean startup cycle, customer development, lean analytics and 7 take aways.

Published in: Technology, Business
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  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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Lean Analytics - Basics, Video & 7 Take Aways

  1. 1. Lean Analytics 18.09.2013 netnode GmbH Neuweg 3 | 6003 Luzern | 041 450 10 66 | info@netnode.ch twitter.com/netnode | facebook.com/netnode.ch Thursday, September 19, 13
  2. 2. Let’s make the web a better place! VISION WE CREATE WEBSITES & APPS. SINCE 10 YEARS Thursday, September 19, 13
  3. 3. Lean Analytics AGENDA -Basics -Video -Take Aways -Hype or Trend? How can I start? Lean analytics cycle? Thursday, September 19, 13
  4. 4. Lean Analytics / Basics WTF? Lean? Lean manufacturing Lean Startup Lean Analytics http://en.wikipedia.org/wiki/Toyota_Production_System Thursday, September 19, 13
  5. 5. Lean Analytics / Basic LEAN STARTUP Thursday, September 19, 13
  6. 6. Lean Analytics LEAN STARTUP Go, learn and improve, as fast as possible! Thursday, September 19, 13
  7. 7. Lean Analytics / Basics LEAN STARTUP Thursday, September 19, 13
  8. 8. Lean Analytics DEFINITION OF LEAN ANALYTICS “Analytics is the measurement of movement towards your business goals.” Thursday, September 19, 13
  9. 9. Lean Analytics / Video WHAT IS LEAN ANALYTICS? http://www.youtube.com/watch?v=XeR5cMDVfpo Thursday, September 19, 13
  10. 10. Lean Analytics TAKE AWAY 1: HOW CAN I START? Depends on your business! But there are frameworks. Thursday, September 19, 13
  11. 11. Lean Analytics TAKE AWAY 2: IN WHAT STAGE ARE YOU? Thursday, September 19, 13
  12. 12. Lean Analytics TAKE AWAY 3: WHAT IS YOUR BUSINESS MODEL? Thursday, September 19, 13
  13. 13. Lean Analytics TAKE AWAY 4: LEAN ANALYTICS CYCLE Thursday, September 19, 13
  14. 14. Lean Analytics TAKE AWAY 5: HOW CAN I START? Choose one metric at a time. Thursday, September 19, 13
  15. 15. Lean Analytics TAKE AWAY 6: TOOLS WE USE AT GUZUU.COM Google Analytics -> Goals Mixpanel -> Funnels, Events Custom Reports Thursday, September 19, 13
  16. 16. Lean Analytics TAKE AWAY 7: LEAN ANALYTICS AIRBNB Thursday, September 19, 13
  17. 17. Lean Analytics LEAN ANALYTICS http://de.slideshare.net/JanKnig/lean-analytics Thursday, September 19, 13
  18. 18. Lean Analytics LEAN ANALYTICS Thursday, September 19, 13
  19. 19. Lean Analytics SUMMARY Go, learn and improve, as fast as possible! Trust your intuition, and prove it with data. Do “lean”. Thursday, September 19, 13
  20. 20. Lean Analytics HYPE OR TREND Questions? Hype or Trend? What do you think? http://netnode.ch/blog/what-is-a-good-webanalytics-metric-worth-to-measure http://www.slideshare.net/netnode I’m on twitter: @lukasfischer Thursday, September 19, 13

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