Lean Analytics - Basics, Video & 7 Take Aways

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I hold this presentation during WebUP lucerne, a monthly meetup of central Switzerland online marketing professionals.

It covers the basic of lean thinking, the lean startup cycle, customer development, lean analytics and 7 take aways.

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Lean Analytics - Basics, Video & 7 Take Aways

  1. 1. Lean Analytics 18.09.2013 netnode GmbH Neuweg 3 | 6003 Luzern | 041 450 10 66 | info@netnode.ch twitter.com/netnode | facebook.com/netnode.ch Thursday, September 19, 13
  2. 2. Let’s make the web a better place! VISION WE CREATE WEBSITES & APPS. SINCE 10 YEARS Thursday, September 19, 13
  3. 3. Lean Analytics AGENDA -Basics -Video -Take Aways -Hype or Trend? How can I start? Lean analytics cycle? Thursday, September 19, 13
  4. 4. Lean Analytics / Basics WTF? Lean? Lean manufacturing Lean Startup Lean Analytics http://en.wikipedia.org/wiki/Toyota_Production_System Thursday, September 19, 13
  5. 5. Lean Analytics / Basic LEAN STARTUP Thursday, September 19, 13
  6. 6. Lean Analytics LEAN STARTUP Go, learn and improve, as fast as possible! Thursday, September 19, 13
  7. 7. Lean Analytics / Basics LEAN STARTUP Thursday, September 19, 13
  8. 8. Lean Analytics DEFINITION OF LEAN ANALYTICS “Analytics is the measurement of movement towards your business goals.” Thursday, September 19, 13
  9. 9. Lean Analytics / Video WHAT IS LEAN ANALYTICS? http://www.youtube.com/watch?v=XeR5cMDVfpo Thursday, September 19, 13
  10. 10. Lean Analytics TAKE AWAY 1: HOW CAN I START? Depends on your business! But there are frameworks. Thursday, September 19, 13
  11. 11. Lean Analytics TAKE AWAY 2: IN WHAT STAGE ARE YOU? Thursday, September 19, 13
  12. 12. Lean Analytics TAKE AWAY 3: WHAT IS YOUR BUSINESS MODEL? Thursday, September 19, 13
  13. 13. Lean Analytics TAKE AWAY 4: LEAN ANALYTICS CYCLE Thursday, September 19, 13
  14. 14. Lean Analytics TAKE AWAY 5: HOW CAN I START? Choose one metric at a time. Thursday, September 19, 13
  15. 15. Lean Analytics TAKE AWAY 6: TOOLS WE USE AT GUZUU.COM Google Analytics -> Goals Mixpanel -> Funnels, Events Custom Reports Thursday, September 19, 13
  16. 16. Lean Analytics TAKE AWAY 7: LEAN ANALYTICS AIRBNB Thursday, September 19, 13
  17. 17. Lean Analytics LEAN ANALYTICS http://de.slideshare.net/JanKnig/lean-analytics Thursday, September 19, 13
  18. 18. Lean Analytics LEAN ANALYTICS Thursday, September 19, 13
  19. 19. Lean Analytics SUMMARY Go, learn and improve, as fast as possible! Trust your intuition, and prove it with data. Do “lean”. Thursday, September 19, 13
  20. 20. Lean Analytics HYPE OR TREND Questions? Hype or Trend? What do you think? http://netnode.ch/blog/what-is-a-good-webanalytics-metric-worth-to-measure http://www.slideshare.net/netnode I’m on twitter: @lukasfischer Thursday, September 19, 13

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