Drupal session 2 - Online Brands

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As a Drupal web development, we create code every day. Nonetheless, we actually create "web experience", not code! We love both, code and enabling web experience to make our clients brands stronger.

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  • Drupal session 2 - Online Brands

    1. 1. Drupal Session Brands Online Topic: Brands Online Date: 08.02.2012 Presenter: Remko van Hoof Twitter: @remkovanhoof Blog: http://www.netnode.ch/bloghttp://www.netnode.ch - pure drupal - drupal development services
    2. 2. What do you think?
    3. 3. What is a brand?• A brand is not just a logo• A brand is a set of associations in the head of a human being i.e. customer• Feelings, Experiences, Values, Taste, Mood
    4. 4. Why is a strong brand important?• Allows differenciation• Adds value• Creates trust• Binds customers• Quality perception• Aids recognition• Aids recall Top 5 Brands 2011 (Source Interbrand)
    5. 5. How is a strong brand built? with content!
    6. 6. How is a strong brand built?• Mission• Vision• Values•Value Proposition• Reason Why• Positioning
    7. 7. How is a strong brand built?• Articulate your brand identity• Establish a customer value proposition• Define a optimal customer experience• Cultivate relationships with your customer
    8. 8. So what about online?• Define a optimal online customer experience• Cultivate relationships with your customer (interaction, communication, community)• Increase and improve customer touch points
    9. 9. How to build a successful online brand?• Be transparent•Manage communication, relationships• Monitor your brand - and have a plan• Use the tools available• Be ready for the future
    10. 10. Links• http://mashable.com/2010/07/14/online- brand-management/• http://mashable.com/2010/06/30/brands- social-web/• http://www.interbrand.com/de/best-global- brands/Best-Global-Brands-2011.aspx• http://www.brandingstrategyinsider.com/
    11. 11. drupal pur www.netnode.ch

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