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The Real-Time Opportunity- Net Media Planet Seminar

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An insight into changing online consumer behaviour and the growing importance of marketing in real time for The Digital Future.

Published in: Marketing, Business, Technology
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The Real-Time Opportunity- Net Media Planet Seminar

  1. 1. The Real Time Opportunity Sri Sharma, Managing Director & Founder @srisharma @netmediaplanet
  2. 2. Leading Search and Display specialist driving a step change in performance Best Use of Search Best Use of Mobile Innovation in PPC Grand Prix Award
  3. 3. Clients 3
  4. 4. 4
  5. 5. 1. Harnessing Social Media in Paid Search
  6. 6. Responding to trending website products
  7. 7. Real time response in Paid Search • Product monitoring • Trend recognition • Real time response
  8. 8. Real time response in Paid Search
  9. 9. 2. Integrating with TV
  10. 10. • Voice search
  11. 11. 3. Integrating with In-store
  12. 12. Online to Offline measurement and growth • Footfall • Dwell times • Movement to checkout
  13. 13. Remarketing In-store > Online
  14. 14. 4. Integrating with the weather
  15. 15. CWO landing page with jackets, sleeping bags, tents
  16. 16. Real time response in local Paid Search • Precipitation • Temperature • Wind speed
  17. 17. Real time response in local Paid Search
  18. 18. Results: • Increased revenue +29% • Increased ROI +41% • Increased AOV +40%
  19. 19. 29
  20. 20. Leading Search and Display specialist driving a step change in performance Best Use of Search Best Use of Mobile Innovation in PPC Grand Prix Award

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