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PPC is more than Search !


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PPC is more than Search !

  1. 1. PPC is more than Search<br />Sri Sharma, Managing Director<br />October 2010<br />
  2. 2. Introducing Net Media Planet<br />Operate across 29 markets and 22 languages<br />Over £80 million in client revenue annually<br />Passionate about PPC<br />We are an award winning paid search marketing agency operating on a performance basis<br />
  3. 3. Agenda<br />Conversions from display: YouTube<br />Use existing features more effectively<br />Be creative in your use of Social Media<br />Create conversion opportunities from Mobile<br />Understand customer behaviour<br />1.<br />2.<br />3.<br />4.<br />5.<br />
  4. 4. Conversions from Display: YouTube<br />1.<br />
  5. 5. Targeting: Sex and the City <br />
  6. 6.
  7. 7. An increase in awareness and conversions<br />You Tube clicks & impressions<br />Search Network clicks & impressions<br />
  8. 8. Consider ...<br />Placement targeted video search<br />Target your products on a granular level<br />Take advantage of social media buzz<br />
  9. 9. Use existing features more effectively<br />2.<br />
  10. 10.
  11. 11.
  12. 12. Consider ...<br />Brand Terms e.g. ‘acer’ -> Sitelinks<br />Product terms e.g. ‘acerinspire’ -> Product extensions<br />Generic terms e.g. ‘compare laptops’ -> Sitelinks<br />
  13. 13. Be creative in your use of Social Media<br />3.<br />
  14. 14. Consider ...<br />Test targeted lead generation<br />Be granular in your approach<br />Target demographic niches or markets where CPCs are still low<br />
  15. 15. Create conversion opportunities from Mobile<br />4.<br />
  16. 16. Click to Call affiliateopportunities<br />
  17. 17. Consider ...<br />Click to call lead generation opportunities<br />More brands are mobile transacting, means more affiliate opportunities<br />
  18. 18. Understand customer behaviour<br />5.<br />Daily Sales at Christmas 2009<br />November Payday (25th - 27th)<br />Post Christmas Sales (Boxing Day)<br />Christmas <br />Day<br />Cyber Monday<br />(7th December)<br />Last delivery <br />date (18th- 22nd December)<br />Source: Net Media Planet (Retail Vertical)<br />
  19. 19. Consider ...<br />Analyse your trends for Christmas 2009<br />Use your merchant research to understand what is hot for Christmas 2010 e.g. increase in product reviews, reviews read, social media buzz<br />Focus your budget on peak times/geographic areas<br />
  20. 20. Top 3 Takeaways ...<br />Make the most of existing search engine features<br />Understand customer behaviour<br />Be creative in the use of new channels<br />
  21. 21. Thank you<br />Do you have any questions?<br />Sri Sharma<br />Managing Director<br />E.<br />T. +44 (0) 203 008 8321<br />@srisharma<br /><br />