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Incubeta Ignite: The Future of Advertising is Conversational

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Explore AdLingo ad formats with Joystick's Farrach Qureshi, as she explains how we can use conversational AI to build relationships with customers new and returning.

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Incubeta Ignite: The Future of Advertising is Conversational

  1. 1. ©2019 DQ&A. ©2019 JOYSTICK. ©2019 NMPi. ALL RIGHTS RESERVED. Farrah Qureshi Interactive Producer EMEA Joystick The Future of Advertising is Conversational
  2. 2. ©2019 JOYSTICK. ALL RIGHTS RESERVED. The Future of Advertising is Conversational Farrah Qureshi Digital Producer, Joystick
  3. 3. 3©2019 JOYSTICK. ALL RIGHTS RESERVED.
  4. 4. ©2019 JOYSTICK. ALL RIGHTS RESERVED.
  5. 5. *Source: Google/Ipsos, Video Mobile Diary, US, 2017, n of 4,381 (saw ads occasions). **“ Econsultancy and Google, Marketing and Measurement Survey, n=514, marketing and measurement executives at North American companies with over $250M in revenues; n=133 leading marketers who reported marketing significantly exceeded top business goals in 2016, n=381 mainstream marketers (remainder of the sample), March 2017 ***https://adage.com/article/epsilon/personalization-evolve-2018/312048 Engaging. 3x more attention for ads that are more relevant to users* Helpful. 89% leading marketers say it’s critical To provide assistive experiences** Personal. 80% consumers more likely to purchase when experience is personalised *** ©2019 JOYSTICK. ALL RIGHTS RESERVED.
  6. 6. So what if we could have conversations with our audience in an ad? ©2019 JOYSTICK. ALL RIGHTS RESERVED.
  7. 7. So what if we could have conversations with our audience in an ad? ©2019 JOYSTICK. ALL RIGHTS RESERVED.
  8. 8. Conversational AI is about looking forward. “AI and machine learning could get us closer to of one of advertising’s most-sought goals: relevance at scale." Marvin Chow Vice President of Global Marketing, Google ©2019 JOYSTICK. ALL RIGHTS RESERVED.
  9. 9. Introducing Conversational Display Ads by AdLingo Mobile Web 300 x 250 expandable full screen conversation Desktop 300 x 600 in-article Mobile App Full screen interstitial ©2019 JOYSTICK. ALL RIGHTS RESERVED.
  10. 10. Introducing Conversational Display Ads by AdLingo Mobile Web 300 x 250 expandable full screen conversation Desktop 300 x 600 in-article Mobile App Full screen interstitial ©2019 JOYSTICK. ALL RIGHTS RESERVED.
  11. 11. ©2019 JOYSTICK. ALL RIGHTS RESERVED.
  12. 12. Drive meaningful conversations at-scale Reach your audience where they are ● Scale: 3M+ websites and apps in Google network ● Best in class audience data ● Opt-in, users choose to engage ● Personalized based on user needs ● Helpful, provides assistance to users ● Seamless, no need to leave the web page or app ● Active Conversation time 1:46 min on average* ● 3.2 brand interactions with each user on average** Engage your audience seamlessly in a real time, two-way conversation *Average time spent in engaged conversation per user across AdLingo campaigns from 10/1/18 to 6/30/19 ** Average across AdLingo campaigns from 10/1/18 to 6/30/19 Get results for your brand ©2019 JOYSTICK. ALL RIGHTS RESERVED.
  13. 13. Proprietary + Confidential AdLingo is especially effective for use cases where a conversation is valuable to guide users ©2019 JOYSTICK. ALL RIGHTS RESERVED. Deep brand connection to drive awareness and favourability Brand image building Personalized product recommendation based on user preferences Guided shopping FAQ-style conversation to educate consumers Complex product education Generation of high value leads qualified thanks to a set of questions Demand Generation
  14. 14. Conversational AI requires a different approach to engagement. Understanding the way audiences interact with your brand is crucial. ©2019 JOYSTICK. ALL RIGHTS RESERVED.
  15. 15. Preparing for Conversational AI Establish Specialised Objectives & Goals Understand and Anticipate Your User’s Needs Design for Conversation ©2019 JOYSTICK. ALL RIGHTS RESERVED.
  16. 16. 1. Demonstration video a. Haven Beauty ©2019 JOYSTICK. ALL RIGHTS RESERVED.
  17. 17. Los Angeles 4551 Glencoe Ave, Ste 330 Marina del Rey, CA 90292 310-845-6319 Cheers! Farrah Qureshi Digital Producer farrah@joystickinteractive.com New York 25 Broadway, 5th Floor New York, NY 10004 917-473-0091 London The Stanley Building 7 Pancras Square London, N1C 4AG +44 (0)749 502 2208 Santo Domingo Corporativo 2010 Av. Gustavo Mejía Ricart Ste 303 Santo Domingo, DR 809-562-6921 Sydney Level 4, 100 Harris St, Pyrmont, Sydney NSW 2009, Australia +61 433 782 076 ©2019 JOYSTICK. ALL RIGHTS RESERVED.

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