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Measuring quality


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For a business, quality is not only important, but measurable. Quality impacts a brand's influence, so businesses should strive to develop a framework to measure it.

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Measuring quality

  1. 1. Measuring Quality Quality is measured by the influence of a business, in terms of it’s ability to generate revenue, attract talent, and be recognized within it’s industry. talent media Expand InfluenceAttract Talent measurement measurement• Volume of candidates • Volume of coverage• Level of talent • Quality of coverage• Brand awareness • Pos vs. neg. mentions• Brand perception • Credibility of publications valuesInnovate Generate Business people measurement measurement work• Number of awards • KPI goals reached• Invitations to speak/write • % repeat business• Retweets, “likes” & follows • % new business• Site traffic and comments * brand • % referrals industry clients