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SOME FACTS ABOUT                 MOBILE COMMERCE                                                         80%            of...
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M commerce infographic


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Businesses that wish to adopt m-commerce as part of their digital strategy must first understand trends in user behavior as it relates to mobile usage, while shopping.

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M commerce infographic

  1. 1. SOME FACTS ABOUT MOBILE COMMERCE 80% of mobile users prefer locally relevant advertising 1 75% are more likely to take an action after seeing a location-specific message 1 1 out of 3 people who receive mobile alerts’ are driven to a store 2 27% of those make a purchase 2 of shoppers planned to access 35% social media from their smartphones while shopping, last holiday season 3 43% percent of mobile shoppers downloaded a retail app 4 SOURCES 1 - Mobile Audience Insights Report from JiWire, 2012 2 - Harris Interactive survey commissioned by Placecast, 2010 3 - Deloitte’s 2011 Annual Holiday Survey 4 - Retrevo, 2011INFOGRAPHIC BY JONATHAN LUPO | TWITTER.COM/USEREXPERIENCE