The Engagement Cycles of Business


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The conceptualization of a holistic, Digital Strategy for a business, is a matter of understanding each phase of a 360 degree lifecycle, from an end-user's perspective.

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The Engagement Cycles of Business

  1. 1. The Engagement Cycles of Business Ecommerce Travel & Hospitality Plan Trip Discover Products Shop Check-out Loyalty Get Inspired to Travel Customize Trip Book Trip Loyalty Save Itinerary Healthcare Automotive Research Issue Experience Symptoms Maintain Wellness Seek Diagnosis Get Treatment Experience Issue/Trigger Seek Advice Shop for Service Service Issue Make Appointment Financial Services Online Video Entertainment Discover Content Share Authenticate Set Goals by Life Stage Seek Advice Play Content Monitor Investments Engage w/ Second Screen JONATHAN LUPO @userexperience Make Transactions