Know Your Digital Media Consumer [INFOGRAPHIC]

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With businesses rushing to extend their digital distribution of media to connected consumer devices, and Cable television threatened by the onslaught of "OTT" (Over the Top) services, it is more important than ever to truly understand the "Digital Media Consumer". Who are they? What are their likely behaviors? What tasks will they need to accomplish, when accessing broadband user experiences across devices?

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Know Your Digital Media Consumer [INFOGRAPHIC]

  1. 1. KNOW YOUR DIGITAL MEDIA CONSUMER [INFOGRAPHIC] “There’s a lot of entertainment options.VALUE HUNTER I need to understand, at-a-glance, which service is the best value.” Needs • Service value proposition • Free trials • Pricing and payment options • Breadth and depth of library • Personalized content • Supported deviced • Service comparison • Responsive customer serviceSPORTS FAN “There are 4 teams and 2 sports that I care about. But I NEVER miss a game!” Needs • Game highlights • Live games • Follow favorite teams • Social discussion • Scores, stats, & schedules • Watch multiple games at once • Alerts/notifications “I never miss an episode…Are thereMS. CATCH-UP any new episodes that have been added? I’ll watch on my business trip.” Needs • Follow favorite shows • Notifications of new episodes • Recommend episodes haven’t seen • Social discussion • “People who watch also watch...” • Add season to playlist “I have the ultimate home theater set-up,MOVIE BUFF with a HUGE 3D, HDTV! I only watch superior quality, HD movies.” Needs • Filter by actor, genre • High quality, high-def • New release trailers • Reviews and ratings • Add to queue • Personalized recommendations “I don’t own a TV. I watch TV, Movies,CORD CUTTER and listen to Music on my iPhone, Laptop, and iPad!” Needs • Multi-device access • Flexible service/payment • Loyalty program/rewards • Gamification • Upgrade/downgrade serviceTHE FAMILY “We all have our favorite shows, but we don’t all like to watch the same programs!” Needs• Household/sub-accounts• Parental controls• Easily view program ratings• Separate playlists• “Kids Area”by Jonathan Lupo (@userexperience)

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