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The Age of Context

Stop broadcasting stuff. Start building stuff. Make marketing cool again. What marketing can learn from The Internet of Things.

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The Age
of Context
What Marketing can learn
from the Internet of Things.
Good evening.
My name is Bart.
When I was a kid, I built
imaginary worlds with Lego.
I grew up deliberately watching
commercials. I loved them.
This is my daughter
Merel. I have 3 kids.
This is my daughter
Merel. I have 3 kids.

They build imaginary
worlds on their iPads. They
fast forward commercials.

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