Internet is the petri dish of society

Internet is
the petri dish
of society

woensdag 17 juni 2009

InternetTitel tekst
is the petri dish of society

Beschrijving slide

The Future Summit - 18/6/2009

Hi! I’m Bart


I work at web agency Netlash

... and some other companies:


You can ﬁnd me here:
www.ondernemeringent.be
www.netlash.com
www.talkingheads.be
www.kobedewaele.be
www.kopjekofﬁe.be
www.twitter.com/netlash
(Yes, that’s a lot of www’s)


Internet is the
petri dish of
society


OR:

How I’ve modelled my company
on internet hypes and got away
with it.


1. Open Source

2. Perpetual Beta

3. Radical Transparancy

4. Decentral

5. People-centric

6. Pull vs. Push


1. Open Source


1. Open Source

Open Source

Open Source is an approach to design,
development and distribution of software,
offering practical accessibility to a software’s
source code.


1. Open Source

Publishing my thoughts

Blogs
Whitepapers
Twitter
Press


“I run an open source
business. My ideas are
free and freely available,
you pay me for the
execution.”


1. Open Source

Allows me to:

Be ‘top of mind’ when it comes to
internet and innovation.


2. Perpetual Beta


2. Perpetual Beta

Constant change

Technology, marketplace,
competitors change at an
aggressive rate.
Why shouldn’t I?


2. Perpetual Beta

Constant change

It’s not about having one great
idea and protecting it.

It’s about having more ideas
faster and executing them well.


“I don’t know in which
company I’ll be working
next year - but I know it
will be called Netlash.”


2. Perpetual Beta

Allows me to:

Stay ahead of the competition.

(Blue Ocean, anyone?)



The end of secrets

The end of privacy?



New ways of dealing with
privacy



The life of Netlash

Blog
Twitter
Flickr
YouTube


“I plan to spend the rest
of my life on the web.”



Allows me to:

Make better matches with clients
and applicants.



Allows me to:

Underpromise and overdeliver.


4. Decentral

"Web 2.0 is: small pieces
loosely joined."
TIM O’REILLY


4. Decentral

Internet has no hierarchy

Intelligence is at the edges.


4. Decentral

A ﬂeet of
speed boats


“For each project, I want
to build mini-Netlash
teams.”


4. Decentral

Allows me to:

Keep overhead low.
React fast.


5. People-centric


5. People-centric

Focus on people, not on
metrics.

When it comes to websites.
When it comes to clients.
When it comes to colleagues.


Precious diamonds


5. People-centric

Cherish your diamonds

Hire people that are smarter than you.
Hire for diversity.
Even the biggest diamond has to be cut -
push them!
Balance your 3P: People - Proﬁt - Planet.


“It’s easier to ﬁnd new
clients than to ﬁnd
excellent new
colleagues.”


5. People-centric

Allows me to:

Build the best team.


6. Pull vs. Push

Yelling does not work

Shift from push to pull.


6. Pull vs. Push

Use the Open Source approach

Publish, publish, publish.


6. Pull vs. Push

Have a clear vision

Personal branding!


6. Pull vs. Push

Focus on quality

Underpromise & overdeliver.
Leverage Word of Mouth.


“I want to build a
company where people
come to me, instead of
having a door-to-door
sales team.”


6. Pull vs. Push

Allows me to:

Have a more efﬁcient sales
process.
Get cool clients!


Will these strategies work?


Will these strategies work?

I’ll tell you in 5 years...


Questions?


Bart de Waele
bart@netlash.com

www.netlash.com
twitter.com/netlash

The Future Summit - 18/6/2009

Internet is the petri dish of society

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