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Internet is
                        the petri dish
                          of society

woensdag 17 juni 2009
InternetTitel tekst
                                 is the petri dish of society

                                Beschrijving slide




                                                     The Future Summit - 18/6/2009
woensdag 17 juni 2009
Hi! I’m Bart


woensdag 17 juni 2009
I work at web agency Netlash




                        ... and some other companies:




woensdag 17 juni 2009
You can find me here:
                        www.ondernemeringent.be
                        www.netlash.com
                        www.talkingheads.be
                        www.kobedewaele.be
                        www.kopjekoffie.be
                        www.twitter.com/netlash
                        (Yes, that’s a lot of www’s)

woensdag 17 juni 2009
woensdag 17 juni 2009
Internet is the
                         petri dish of
                            society


woensdag 17 juni 2009
OR:

                        How I’ve modelled my company
                        on internet hypes and got away
                        with it.


woensdag 17 juni 2009
1. Open Source

                        2. Perpetual Beta

                        3. Radical Transparancy

                        4. Decentral

                        5. People-centric

                        6. Pull vs. Push



woensdag 17 juni 2009
1. Open Source

                        2. Perpetual Beta

                        3. Radical Transparancy

                        4. Decentral

                        5. People-centric

                        6. Pull vs. Push



woensdag 17 juni 2009
1. Open Source




woensdag 17 juni 2009
1. Open Source



                        Open Source

                        Open Source is an approach to design,
                        development and distribution of software,
                        offering practical accessibility to a software’s
                        source code.




woensdag 17 juni 2009
1. Open Source




woensdag 17 juni 2009
1. Open Source




woensdag 17 juni 2009
1. Open Source



                        Publishing my thoughts

                        Blogs
                        Whitepapers
                        Twitter
                        Press


woensdag 17 juni 2009
“I run an open source
                         business. My ideas are
                        free and freely available,
                           you pay me for the
                               execution.”




woensdag 17 juni 2009
1. Open Source



                        Allows me to:

                        Be ‘top of mind’ when it comes to
                        internet and innovation.




woensdag 17 juni 2009
1. Open Source

                        2. Perpetual Beta

                        3. Radical Transparancy

                        4. Decentral

                        5. People-centric

                        6. Pull vs. Push



woensdag 17 juni 2009
2. Perpetual Beta




woensdag 17 juni 2009
2. Perpetual Beta



                        Constant change

                        Technology, marketplace,
                        competitors change at an
                        aggressive rate.
                        Why shouldn’t I?


woensdag 17 juni 2009
2. Perpetual Beta




woensdag 17 juni 2009
2. Perpetual Beta



                        Constant change

                        It’s not about having one great
                        idea and protecting it.

                        It’s about having more ideas
                        faster and executing them well.

woensdag 17 juni 2009
“I don’t know in which
                        company I’ll be working
                        next year - but I know it
                        will be called Netlash.”




woensdag 17 juni 2009
2. Perpetual Beta



                        Allows me to:

                        Stay ahead of the competition.

                        (Blue Ocean, anyone?)



woensdag 17 juni 2009
1. Open Source

                        2. Perpetual Beta

                        3. Radical Transparancy

                        4. Decentral

                        5. People-centric

                        6. Pull vs. Push



woensdag 17 juni 2009
3. Radical Transparancy




woensdag 17 juni 2009
3. Radical Transparancy



                        The end of secrets

                        The end of privacy?




woensdag 17 juni 2009
3. Radical Transparancy



                        New ways of dealing with
                        privacy




woensdag 17 juni 2009
woensdag 17 juni 2009
3. Radical Transparancy



                        The life of Netlash

                        Blog
                        Twitter
                        Flickr
                        YouTube


woensdag 17 juni 2009
“I plan to spend the rest
                         of my life on the web.”




woensdag 17 juni 2009
3. Radical Transparancy



                        Allows me to:

                        Make better matches with clients
                        and applicants.




woensdag 17 juni 2009
3. Radical Transparancy



                        Allows me to:

                        Underpromise and overdeliver.




woensdag 17 juni 2009
1. Open Source

                        2. Perpetual Beta

                        3. Radical Transparancy

                        4. Decentral

                        5. People-centric

                        6. Pull vs. Push



woensdag 17 juni 2009
4. Decentral




                        "Web 2.0 is: small pieces
                         loosely joined."
                                           TIM O’REILLY




woensdag 17 juni 2009
4. Decentral



                        Internet has no hierarchy

                        Intelligence is at the edges.




woensdag 17 juni 2009
4. Decentral




                         A fleet of
                        speed boats



woensdag 17 juni 2009
“For each project, I want
                          to build mini-Netlash
                                 teams.”




woensdag 17 juni 2009
4. Decentral



                        Allows me to:

                        Keep overhead low.
                        React fast.




woensdag 17 juni 2009
1. Open Source

                        2. Perpetual Beta

                        3. Radical Transparancy

                        4. Decentral

                        5. People-centric

                        6. Pull vs. Push



woensdag 17 juni 2009
5. People-centric




woensdag 17 juni 2009
5. People-centric



                        Focus on people, not on
                        metrics.

                        When it comes to websites.
                        When it comes to clients.
                        When it comes to colleagues.


woensdag 17 juni 2009
Precious diamonds




woensdag 17 juni 2009
5. People-centric



                        Cherish your diamonds

                        Hire people that are smarter than you.
                        Hire for diversity.
                        Even the biggest diamond has to be cut -
                         push them!
                        Balance your 3P: People - Profit - Planet.


woensdag 17 juni 2009
“It’s easier to find new
                          clients than to find
                              excellent new
                               colleagues.”




woensdag 17 juni 2009
5. People-centric



                        Allows me to:

                        Build the best team.




woensdag 17 juni 2009
1. Open Source

                        2. Perpetual Beta

                        3. Radical Transparancy

                        4. Decentral

                        5. People-centric

                        6. Pull vs. Push



woensdag 17 juni 2009
woensdag 17 juni 2009
6. Pull vs. Push



                        Yelling does not work

                        Shift from push to pull.




woensdag 17 juni 2009
woensdag 17 juni 2009
6. Pull vs. Push



                        Use the Open Source approach

                        Publish, publish, publish.




woensdag 17 juni 2009
6. Pull vs. Push



                        Have a clear vision

                        Personal branding!




woensdag 17 juni 2009
6. Pull vs. Push



                        Focus on quality

                        Underpromise & overdeliver.
                        Leverage Word of Mouth.




woensdag 17 juni 2009
“I want to build a
                        company where people
                        come to me, instead of
                         having a door-to-door
                              sales team.”




woensdag 17 juni 2009
6. Pull vs. Push



                        Allows me to:

                        Have a more efficient sales
                        process.
                        Get cool clients!



woensdag 17 juni 2009
1. Open Source

                        2. Perpetual Beta

                        3. Radical Transparancy

                        4. Decentral

                        5. People-centric

                        6. Pull vs. Push



woensdag 17 juni 2009
Will these strategies work?




woensdag 17 juni 2009
Will these strategies work?

                        I’ll tell you in 5 years...




woensdag 17 juni 2009
Questions?




woensdag 17 juni 2009
Bart de Waele
                        bart@netlash.com

                        www.netlash.com
                        twitter.com/netlash



                                              The Future Summit - 18/6/2009
woensdag 17 juni 2009

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Internet is the petri dish of society

  • 1. Internet is the petri dish of society woensdag 17 juni 2009
  • 2. InternetTitel tekst is the petri dish of society Beschrijving slide The Future Summit - 18/6/2009 woensdag 17 juni 2009
  • 3. Hi! I’m Bart woensdag 17 juni 2009
  • 4. I work at web agency Netlash ... and some other companies: woensdag 17 juni 2009
  • 5. You can find me here: www.ondernemeringent.be www.netlash.com www.talkingheads.be www.kobedewaele.be www.kopjekoffie.be www.twitter.com/netlash (Yes, that’s a lot of www’s) woensdag 17 juni 2009
  • 7. Internet is the petri dish of society woensdag 17 juni 2009
  • 8. OR: How I’ve modelled my company on internet hypes and got away with it. woensdag 17 juni 2009
  • 9. 1. Open Source 2. Perpetual Beta 3. Radical Transparancy 4. Decentral 5. People-centric 6. Pull vs. Push woensdag 17 juni 2009
  • 10. 1. Open Source 2. Perpetual Beta 3. Radical Transparancy 4. Decentral 5. People-centric 6. Pull vs. Push woensdag 17 juni 2009
  • 11. 1. Open Source woensdag 17 juni 2009
  • 12. 1. Open Source Open Source Open Source is an approach to design, development and distribution of software, offering practical accessibility to a software’s source code. woensdag 17 juni 2009
  • 13. 1. Open Source woensdag 17 juni 2009
  • 14. 1. Open Source woensdag 17 juni 2009
  • 15. 1. Open Source Publishing my thoughts Blogs Whitepapers Twitter Press woensdag 17 juni 2009
  • 16. “I run an open source business. My ideas are free and freely available, you pay me for the execution.” woensdag 17 juni 2009
  • 17. 1. Open Source Allows me to: Be ‘top of mind’ when it comes to internet and innovation. woensdag 17 juni 2009
  • 18. 1. Open Source 2. Perpetual Beta 3. Radical Transparancy 4. Decentral 5. People-centric 6. Pull vs. Push woensdag 17 juni 2009
  • 20. 2. Perpetual Beta Constant change Technology, marketplace, competitors change at an aggressive rate. Why shouldn’t I? woensdag 17 juni 2009
  • 22. 2. Perpetual Beta Constant change It’s not about having one great idea and protecting it. It’s about having more ideas faster and executing them well. woensdag 17 juni 2009
  • 23. “I don’t know in which company I’ll be working next year - but I know it will be called Netlash.” woensdag 17 juni 2009
  • 24. 2. Perpetual Beta Allows me to: Stay ahead of the competition. (Blue Ocean, anyone?) woensdag 17 juni 2009
  • 25. 1. Open Source 2. Perpetual Beta 3. Radical Transparancy 4. Decentral 5. People-centric 6. Pull vs. Push woensdag 17 juni 2009
  • 27. 3. Radical Transparancy The end of secrets The end of privacy? woensdag 17 juni 2009
  • 28. 3. Radical Transparancy New ways of dealing with privacy woensdag 17 juni 2009
  • 30. 3. Radical Transparancy The life of Netlash Blog Twitter Flickr YouTube woensdag 17 juni 2009
  • 31. “I plan to spend the rest of my life on the web.” woensdag 17 juni 2009
  • 32. 3. Radical Transparancy Allows me to: Make better matches with clients and applicants. woensdag 17 juni 2009
  • 33. 3. Radical Transparancy Allows me to: Underpromise and overdeliver. woensdag 17 juni 2009
  • 34. 1. Open Source 2. Perpetual Beta 3. Radical Transparancy 4. Decentral 5. People-centric 6. Pull vs. Push woensdag 17 juni 2009
  • 35. 4. Decentral "Web 2.0 is: small pieces loosely joined." TIM O’REILLY woensdag 17 juni 2009
  • 36. 4. Decentral Internet has no hierarchy Intelligence is at the edges. woensdag 17 juni 2009
  • 37. 4. Decentral A fleet of speed boats woensdag 17 juni 2009
  • 38. “For each project, I want to build mini-Netlash teams.” woensdag 17 juni 2009
  • 39. 4. Decentral Allows me to: Keep overhead low. React fast. woensdag 17 juni 2009
  • 40. 1. Open Source 2. Perpetual Beta 3. Radical Transparancy 4. Decentral 5. People-centric 6. Pull vs. Push woensdag 17 juni 2009
  • 42. 5. People-centric Focus on people, not on metrics. When it comes to websites. When it comes to clients. When it comes to colleagues. woensdag 17 juni 2009
  • 44. 5. People-centric Cherish your diamonds Hire people that are smarter than you. Hire for diversity. Even the biggest diamond has to be cut - push them! Balance your 3P: People - Profit - Planet. woensdag 17 juni 2009
  • 45. “It’s easier to find new clients than to find excellent new colleagues.” woensdag 17 juni 2009
  • 46. 5. People-centric Allows me to: Build the best team. woensdag 17 juni 2009
  • 47. 1. Open Source 2. Perpetual Beta 3. Radical Transparancy 4. Decentral 5. People-centric 6. Pull vs. Push woensdag 17 juni 2009
  • 49. 6. Pull vs. Push Yelling does not work Shift from push to pull. woensdag 17 juni 2009
  • 51. 6. Pull vs. Push Use the Open Source approach Publish, publish, publish. woensdag 17 juni 2009
  • 52. 6. Pull vs. Push Have a clear vision Personal branding! woensdag 17 juni 2009
  • 53. 6. Pull vs. Push Focus on quality Underpromise & overdeliver. Leverage Word of Mouth. woensdag 17 juni 2009
  • 54. “I want to build a company where people come to me, instead of having a door-to-door sales team.” woensdag 17 juni 2009
  • 55. 6. Pull vs. Push Allows me to: Have a more efficient sales process. Get cool clients! woensdag 17 juni 2009
  • 56. 1. Open Source 2. Perpetual Beta 3. Radical Transparancy 4. Decentral 5. People-centric 6. Pull vs. Push woensdag 17 juni 2009
  • 57. Will these strategies work? woensdag 17 juni 2009
  • 58. Will these strategies work? I’ll tell you in 5 years... woensdag 17 juni 2009
  • 60. Bart de Waele bart@netlash.com www.netlash.com twitter.com/netlash The Future Summit - 18/6/2009 woensdag 17 juni 2009