What will happen in the online and digital space in 2012? 10 trends.

1. DIGITAL TRENDS 2012

2. Hello! My name is Bart.

3. This is my daughter Merel.

4. I’m passionate about coffee.

5. I’m passionate about coffee.I live and work in Ghent.

6. I work at digital agency Netlash-bSeen.

7. @netlash

9. http://slideshare.net/netlash

10. DIGITAL TRENDS 2012
STIMA, Trends Night, 9/02/2012

12. Based on Netlash-bSeen Online Trendrapport 2012.

13. Based on Netlash-bSeen Online Trendrapport 2012.
Crowdsourced, postmodern collection of opinions.

14. 10 trends based on my personal opinion.

16. Listen carefully.

17. Personal opinion.
Listen carefully.

18. 1. The rise of the Death Stars

19. It’s a Winner Takes All world. 2012
will continue the trend of 1 big behemoth
that eats all its competition.

20. ‣ Online will eat all communications
‣ Digital will eat all interfaces
‣ Facebook will eat all social networks
‣ Apple will eat the PC-market
Death Stars

21. Network effects are dominant online.

22. Network effects are dominant online.
Look it up. Metcalfe’s Law.

23. Network effects are dominant online.
Look it up. Metcalfe’s Law.
http://en.wikipedia.org/wiki/Metcalfe's_law

24. 2. Fragmentation of social

25. Yes, Facebook will be the dominant
‘general’ social network.

26. Yes, Facebook will be the dominant
‘general’ social network.
Next to that general SN, we will subscribe to
a truckload of niche-networks.

30. Communities can not be built. They form around
existing common interests.
Just like in real life (work, sport, bar, hobby, family...).

32. The Facebook IPO will spawn a new breed of
startups, ideas and business.
(2 - 3 years)

33. 3. Location is the new context

34. Context is the way to break through the
‘banner blindness’ of consumers.

35. Context is the way to break through the
‘banner blindness’ of consumers.
See: Google. Ads are relevant to the search words.

40. Location is the new context.
Make your online offering more relevant by
adding location as a filter.

41. 4. Sensors everywhere

42. Location sensors (gps) are only the beginning.

43. Location sensors (gps) are only the beginning.
Our devices (starting with our smartphones) will
become aware of their surroundings.

45. The nerd in me is happy. Star Trek is coming!

47. Nest is a thermostat with activity, light,
temperature... sensors.

48. iBGStar Blood Glucose Meter is meant to
manage diabetes, with integrated app.

50. Twine is a DIY-kit with temperature, vibration,
moisture... sensors.

52. Jawbone Up measures
movement and sleep cycle.

53. ‣ Cars with apps and sensors
‣ Face recognition
‣ Smart Clothing
‣ Even more sensors in smartphones
Watch out for:

54. 5. Data, data, data

55. ‣ Online analytics
‣ Trend data from social media
‣ Personal data from ‘quantified self’
Everything is measurable

56. Start hiring statisticians and data gurus.
Invest in “big data” infrastructure and CRM.

57. 6. NFC is the new QR

58. ‣ RFID chips on steroids
‣ Contactless communication
‣ Expect it in smartphones next year
Near Field Communication

59. You will still use it wrong.

60. ‣ It’s not a marketing tool
‣ cfr. QR-codes
‣ cfr. Bluetooth
You will still use it wrong

61. 7. Mainstream 3D-printers

63. Makerbot is a 3D-printer that costs 1.749 USD...

64. Everything will be digitized.

66. 8. Mobile first

67. More internet access with mobile
devices then with laptop/desktop.

68. ‣ touch
‣ context
‣ different screens
‣ responsive!
Think Mobile First

69. 9. Think Integrated

70. ‣ mobile / desktop
‣ offline / online
‣ data silos
Think integrated

72. ‣ website
‣ seo
‣ sea
‣ social
‣ e-mail marketing
Siloes
‣ analytics
‣ press releases
‣ community
‣ affiliate
‣ ...

74. Playtime’s over.

75. 10. Keep an eye out for...

76. ‣ mobile payments
‣ Facebook credits
‣ API’s
‣ disappointing video
‣ HTML5
‣ tablets
Keep an eye out for...

77. Start with strategy.
Think integrated.

79. Remember 1 thing.

80. There will be only 2 types of companies left.

81. The quick and the dead.
There will be only 2 types of companies left.

82. Conversation

83. Questions?

84. twitter.com/netlash
bart@netlash-bseen.be
www.netlash-bseen.be