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Titel tekst Beschrijving slide Blogging? STC – 20/11/2007
What’s a blog?
Blog = website <ul><li>chronological </li></ul><ul><li>reactions </li></ul><ul><li>links </li></ul><ul><li>RSS </li></ul>
Characteristics <ul><li>personal voice </li></ul><ul><li>conversation </li></ul><ul><li>accountability </li></ul>
Influence <ul><li>consumer generated media </li></ul><ul><li>prosumers </li></ul><ul><li>word of mouth  </li></ul>
 
 
Corporate blogging?
To do: <ul><li>listen </li></ul><ul><li>advertise </li></ul><ul><li>PR </li></ul><ul><li>internally </li></ul><ul><li>blog...
Listen <ul><li>technorati.com </li></ul><ul><li>blogpulse.com </li></ul><ul><li>bloglines.com </li></ul><ul><li>icerocket....
 
Advertise <ul><li>Google Adwords </li></ul><ul><li>blogads.nl </li></ul><ul><li>adhese.com </li></ul><ul><li>doubleclick.n...
 
 
 
 
Internally <ul><li>project blog </li></ul><ul><li>knowledge extraction </li></ul><ul><li>knowledge spreading </li></ul>
ROI
Invest <ul><li>time </li></ul><ul><li>strategy </li></ul><ul><li>political </li></ul><ul><li>follow up </li></ul>
Return <ul><li>tought leadership </li></ul><ul><li>network </li></ul><ul><li>R&D </li></ul><ul><li>contact with customers ...
 
Tools
Software <ul><li>blogger.com </li></ul><ul><li>wordpress.org </li></ul><ul><li>typepad.com </li></ul><ul><li>seniorennet.b...
Read more http://www.netlash.com/log/bedrijfsblog
Bart De Waele bart@netlash.com  www.netlash.com www.ondernemeringent.be (Slides 6-7 :  Upstream )
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Collaborative Writing with Blogs

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Collaborative Writing with Blogs

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Collaborative Writing with Blogs

  1. 1. Titel tekst Beschrijving slide Blogging? STC – 20/11/2007
  2. 2. What’s a blog?
  3. 3. Blog = website <ul><li>chronological </li></ul><ul><li>reactions </li></ul><ul><li>links </li></ul><ul><li>RSS </li></ul>
  4. 4. Characteristics <ul><li>personal voice </li></ul><ul><li>conversation </li></ul><ul><li>accountability </li></ul>
  5. 5. Influence <ul><li>consumer generated media </li></ul><ul><li>prosumers </li></ul><ul><li>word of mouth </li></ul>
  6. 8. Corporate blogging?
  7. 9. To do: <ul><li>listen </li></ul><ul><li>advertise </li></ul><ul><li>PR </li></ul><ul><li>internally </li></ul><ul><li>blog-marketing </li></ul>
  8. 10. Listen <ul><li>technorati.com </li></ul><ul><li>blogpulse.com </li></ul><ul><li>bloglines.com </li></ul><ul><li>icerocket.com </li></ul><ul><li>blogsearch.google.com </li></ul>
  9. 12. Advertise <ul><li>Google Adwords </li></ul><ul><li>blogads.nl </li></ul><ul><li>adhese.com </li></ul><ul><li>doubleclick.net </li></ul><ul><li>blogads.com </li></ul>
  10. 17. Internally <ul><li>project blog </li></ul><ul><li>knowledge extraction </li></ul><ul><li>knowledge spreading </li></ul>
  11. 18. ROI
  12. 19. Invest <ul><li>time </li></ul><ul><li>strategy </li></ul><ul><li>political </li></ul><ul><li>follow up </li></ul>
  13. 20. Return <ul><li>tought leadership </li></ul><ul><li>network </li></ul><ul><li>R&D </li></ul><ul><li>contact with customers </li></ul><ul><li>search engines! </li></ul>
  14. 22. Tools
  15. 23. Software <ul><li>blogger.com </li></ul><ul><li>wordpress.org </li></ul><ul><li>typepad.com </li></ul><ul><li>seniorennet.be </li></ul><ul><li>unizo.be </li></ul><ul><li>skynet.be </li></ul><ul><li>telenet.be </li></ul>
  16. 24. Read more http://www.netlash.com/log/bedrijfsblog
  17. 25. Bart De Waele bart@netlash.com www.netlash.com www.ondernemeringent.be (Slides 6-7 : Upstream )

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