NetHawk eMarketing


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NetHawk eMarketing

  1. 1. <ul><li>We represent B2B technology companies providing media planning and buying and budget management solutions. We have proven expertise in identifying those media that perform well for your business and we have the long term references to prove it. But choosing the right media alone doesn't ensure that you'll get the response you need. And if you don't, you're not getting full value from your e-marketing investment. By offering integrated lead management services, we can help your program achieve the highest possible return. Now, you can turn to NetHawk to help you… </li></ul><ul><ul><li>Improve response and conversion rates </li></ul></ul><ul><ul><li>Maximize the return on your e-marketing investment </li></ul></ul>NetHawk - 5 Star eMarketing Results
  2. 2. NetHawk Selected – A Proven Winner <ul><li>Our approach is simple. Start with an experienced team of research and analysis professionals who understand technology and media and are focused 100% of the time on your market only. We understand your market because that is all we have ever done and will ever do. We know what works and what does not work. We build long term relationships because we are only interested in your business and we never take on projects where we are not imminently qualified to succeed. </li></ul>
  3. 3. Integrated Campaigns Boost Results <ul><li>Building awareness and generating response often requires multiple &quot;touches&quot; from different channels. This HTML email was sent near the end of a 4 month integrated campaign that included advertising and direct mail. It pulled 10,000 leads, at a response rate of over 10%. </li></ul>
  4. 4. Use Custom-Designed Templates to Save Money <ul><li>Consistent use of a custom-branded template builds awareness. And we save money by breaking the template down into content zones, which enables us to create high-impact copy fast. And by using our online marketing platform to insert content dynamically, we generate additional savings. </li></ul>
  5. 5. Present a Good Offer <ul><li>Offers to provide technical information, such as white papers, are important, and we recommend placing them in the side bar and/or on the landing page. To get attention, a prominent incentive offer – preferably one that reinforces the primary benefit – brings the best results. </li></ul>
  6. 6. <ul><li>Developing a set of custom templates that are reusable allows you to execute best process, and reach your audience more often for less money. This set includes all the communication elements necessary to populate a Web or live event. </li></ul>Use Best Process Marketing to Improve Results and Save Money
  7. 7. Lead Generation for Channel Partners <ul><li>We developed this campaign to enable Mobile Schools Solutions to send a turn-key lead generation campaign to channel partners. We used dynamic insert technology to customize content for each partner. This kept the cost down, and enabled greater personalization. The campaign generated a 15% response. </li></ul>
  8. 8. Enhanced Reporting Means Better Management <ul><li>The more you know about how the elements of your current campaign performed, the better you'll execute the next one. You'll know which lists work better, which target audiences responded, what subject lines/offers/messages worked best, and where to go to get the best quality leads. </li></ul>
  9. 9. Automatically Qualify, Rank and Route Your Leads <ul><li>Our intelligent online marketing platform automatically manages your leads as they are submitted. They can even be transferred to your CRM. Profile information is gathered with each interaction that can be used to provide personalized information in a &quot;B&quot; lead campaign. </li></ul>Lead Ranking Lead Scoring Budget Timeline Authority 0-5 &quot;C&quot; Lead 6-12 &quot;B&quot; Lead 13-15 &quot;A&quot; Lead scores 0 No 2 Next Year 3 Next quarter 5 Yes 0 No 2 Next Year 3 Next quarter 5 Yes 0 None 2 Influence 3 Make recommendations 5 Decision maker 13 Total Score
  10. 10. Manage Your &quot;B&quot; Leads to Maximize ROI <ul><li>Many under-qualified leads go to sales or drop from sight. If marketing takes ownership of these leads, many can be converted into an &quot;A lead over time. Since it costs much less to convert these leads than generate new leads, you should use e-communications to provide personalized incentives and materials to convert many of them to &quot;A&quot; leads. This way you realize full value for your initial lead generation investment, and lower cost-per-sale. </li></ul>
  11. 11. Segment Your Database <ul><li>For customer retention or prospect conversion, the more personalized your communication the better your response. To build 1:1 relationships, you need to assemble profiles that contain personal preferences. The first email in this database segmentation campaign for Ampro generated a 10% response. People who responded now receive monthly emails with personalized content. </li></ul>
  12. 12. NetHawk Better Response, Increased Sales, Higher ROI. <ul><li>We find the right audience, get their attention, talk their language, build 1:1 relationships, and send high-quality leads to sales. </li></ul><ul><ul><li>Media planning and buying </li></ul></ul><ul><ul><li>List Brokerage </li></ul></ul><ul><ul><li>Full-Service or exactly what you want </li></ul></ul><ul><ul><li>Lead Management </li></ul></ul>