Crisis communication Business Communication

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Crisis communication Business Communication

  1. 1. Crisis communication ca transform these unexpected into the anticipated and responding accordingly
  2. 2. CRISIS COMMUNICATION  a sub-specialty of the public relations  protect and defend an organization
  3. 3. Forms of crisis  Investigation  criminal allegation  Media inquiry  Violation of environmental regulations
  4. 4. OTHER SCENARIOS  legal,  ethical, or  financial
  5. 5. ORGANISATION’S  reputation  defending becomes the highest priority  larger process of crisis communication /crisis management
  6. 6. Crisis communication  a sub- specialty of business continuity  Business continuity is the activity performed by an organization to ensure that business functions will be available to customers, suppliers, regulators, and other entities that must have access to those functions
  7. 7. Business Conitinuation  Assists organizations to achieve continuity of critical business processes and information under crisis, disaster or event driven circumstances.
  8. 8. primary objectives of an effective Crisis communication solution is:  Responding Quickly  Effectively  Efficiently
  9. 9. Strategies  Maintain connectivity  Be readily accessible to the news media  Show empathy for the people involved  Allow distributed access  Streamline communication processes  Maintain information security  Deliver High volume Communication
  10. 10. The Steps of Crisis Communications 1)Identify Your Crisis Communications Team A small team of executives should be identified to serve the organizations from the crisis
  11. 11. 2)Identify Spokespersons It Important to identified the skilled spokesperson. Who to speak to the media Maintenance of all kinds of communication both internal and external
  12. 12. 3) Spokesperson Training  Should be trained before facing the media  Speak the Message Clearly t the media  Stakeholders  To eliminate Misinterpreting and misunderstandings
  13. 13. 4)Establish Notification Systems  Allow Rapidly reach the stakeholders using multiple Modalities
  14. 14.  internal and external your stakeholders matter to your organization 5) Identify and know stakeholders that  ensure that they receive the messages
  15. 15. 6)Develop Holding Statement  "holding statements" — messages designed for use immediately after a crisis breaks

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