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How to go global?
Wiktor Schmidt, netguru
wiktor@netguru.co
Netguru is a full stack,
remote, upmarket
software services
company.
growing 100%
50 => 100 in 2014
100 => ? in 2015
100% global
How to go global?
I don’t know
our story
We didn’t know...
1.
...you need to have
offices in other countries
blogging + hacking
~5 calls per day
6 continents
10 timezones
> 30 countries
bragging much?
simple online tools
first they laugh at you...
maybe you don’t offices?
2.
...to be a “thought leader” you need
to be gray-haired and
from anglo-saxon country
from 0
to
50 000 UU monthly
1 blogpost a day
1 dedicated person
team of freelance
guest authors
& proofreaders
we share
how we work
case studies
tips & tricks
...everything
also this presentation
bit.ly/spnetguru
maybe you don’t need to
be gray-haired & native?
bit.ly/spnetguru
3.
...to connect with possible partners
& mentors you need a network
bit.ly/spnetguru
bit.ly/spnetguru
bit.ly/spnetguru
no network
no problem
bit.ly/spnetguru
context
bit.ly/spnetguru
“I was listening to your interview in [...]
and I must say it's probably the best one
to date.”
“I was looking at your Lin...
also at scale
bit.ly/spnetguru
bit.ly/spnetguru
and by the way...
bit.ly/spnetguru
bit.ly/spnetguru
maybe you don’t need a
network?
bit.ly/spnetguru
4.
...you need to diversify and offer
the best technology customized
for client needs
bit.ly/spnetguru
one technology
bit.ly/spnetguru
bit.ly/spnetguru
+ mobile
bit.ly/spnetguru
say no
bit.ly/spnetguru
more than one domain?
bit.ly/spnetguru
maybe you don’t need to
do everything?
bit.ly/spnetguru
5.
...it’s hard to go global
bit.ly/spnetguru
decent English
+ being a fool
bit.ly/spnetguru
maybe it’s not that hard?
bit.ly/spnetguru
Thanks!
questions / comments?
http://bit.ly/spnetguru
@wiktorschmidt / wiktor@netguru.co
How to Transform A Local Company Into A Global Business
How to Transform A Local Company Into A Global Business
How to Transform A Local Company Into A Global Business
How to Transform A Local Company Into A Global Business
How to Transform A Local Company Into A Global Business
How to Transform A Local Company Into A Global Business
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How to Transform A Local Company Into A Global Business

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Slides from a KIBR Conference by Wiktor Schmidt, CEO of @netguru.

How to Transform A Local Company Into A Global Business

  1. 1. How to go global? Wiktor Schmidt, netguru wiktor@netguru.co
  2. 2. Netguru is a full stack, remote, upmarket software services company.
  3. 3. growing 100%
  4. 4. 50 => 100 in 2014
  5. 5. 100 => ? in 2015
  6. 6. 100% global
  7. 7. How to go global?
  8. 8. I don’t know
  9. 9. our story
  10. 10. We didn’t know...
  11. 11. 1. ...you need to have offices in other countries
  12. 12. blogging + hacking
  13. 13. ~5 calls per day
  14. 14. 6 continents
  15. 15. 10 timezones
  16. 16. > 30 countries
  17. 17. bragging much?
  18. 18. simple online tools
  19. 19. first they laugh at you...
  20. 20. maybe you don’t offices?
  21. 21. 2. ...to be a “thought leader” you need to be gray-haired and from anglo-saxon country
  22. 22. from 0 to 50 000 UU monthly
  23. 23. 1 blogpost a day
  24. 24. 1 dedicated person
  25. 25. team of freelance guest authors & proofreaders
  26. 26. we share
  27. 27. how we work
  28. 28. case studies
  29. 29. tips & tricks
  30. 30. ...everything
  31. 31. also this presentation bit.ly/spnetguru
  32. 32. maybe you don’t need to be gray-haired & native? bit.ly/spnetguru
  33. 33. 3. ...to connect with possible partners & mentors you need a network bit.ly/spnetguru
  34. 34. bit.ly/spnetguru
  35. 35. bit.ly/spnetguru
  36. 36. no network no problem bit.ly/spnetguru
  37. 37. context bit.ly/spnetguru
  38. 38. “I was listening to your interview in [...] and I must say it's probably the best one to date.” “I was looking at your LinkedIn profile...” “I liked your YouTube presentation…” “I liked your article about…” “I’m coming to London next week…” bit.ly/spnetguru
  39. 39. also at scale bit.ly/spnetguru
  40. 40. bit.ly/spnetguru
  41. 41. and by the way... bit.ly/spnetguru
  42. 42. bit.ly/spnetguru
  43. 43. maybe you don’t need a network? bit.ly/spnetguru
  44. 44. 4. ...you need to diversify and offer the best technology customized for client needs bit.ly/spnetguru
  45. 45. one technology bit.ly/spnetguru
  46. 46. bit.ly/spnetguru
  47. 47. + mobile bit.ly/spnetguru
  48. 48. say no bit.ly/spnetguru
  49. 49. more than one domain? bit.ly/spnetguru
  50. 50. maybe you don’t need to do everything? bit.ly/spnetguru
  51. 51. 5. ...it’s hard to go global bit.ly/spnetguru
  52. 52. decent English + being a fool bit.ly/spnetguru
  53. 53. maybe it’s not that hard? bit.ly/spnetguru
  54. 54. Thanks! questions / comments? http://bit.ly/spnetguru @wiktorschmidt / wiktor@netguru.co

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