Cricket Playbook for Growth Marketers: Adjust x Glance report
AxisDirect Boosts CTR by 20x & Increases Website Traffic using Browser Push Notifications!
1. AxisDirect is the retail broking vertical of well known BFSI
player Axis Securities Limited (ASL). ASL is a proud
subsidiary of Axis Bank – India’s 3rd largest private sector
bank. ASL is currently present in 80+ branches across
India. ASL offers retail broking services through AxisDirect
and also functions as a distributor to Bank’s financial
products. AxisDirect engages in offering simplified
investment solutions through a bouquet of investment
products to it’s customers e.g. Equities, Mutual Funds,
SIPs, IPOs, Derivatives, Bonds, NCDs, ETFs and Company
Fixed Deposits. With over 15 lakh customers, AxisDirect is
one of the fastest growing players in the industry and is
among the top 5 players in terms of customer base.
Globally, on an average about 90% of the users browse
the website anonymously and it becomes difficult to re-
target these users due to the lack of identity of the user.
AxisDirect faced a similar challenge where they wanted to
re-target these anonymous users with the help of cost-
effective channels.
Netcore’s Technology experts helped AxisDirect to
implement Browser Push Notification, which not
only helped them to get anonymous users back on
the website but also help send Important triggered
Browser Notifications to their identified users.
RESULTS
The idea of re-targeting and sending triggered
messages through Browser Notifications proved
highly successful. Within just a span of 180 days,
AxisDirect saw a whooping increase of 20X in
Users Opting in for browser Notifications as well as
a 20X increase in the click on browser
notifications. This helped them generate more traffic
through returning users targeted through Browser
Push Notifications, thus increasing their monthly
traffic as well.
AxisDirect sees 20X Increase in Browser Push
Notifications Opt In in a span of 180 days
Product Notification
Website Promotion
Webinar Notification