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Steven Clift <br />stevenclift.com<br />e-democracy.org<br />@democracy<br />Future is Now: Online Engagement in Democracy...
Introduction<br />
Introduction<br />1994 – I woke up hearing my name on the radio …<br />World’s 1st election info website<br />
Government by Day, Citizen by Night<br />
“Made for Internet” Candidate<br />Jesse “The Body” Ventura elected Minnesota Governor in 1998<br />Used Net to go around ...
Served One TermThen Adopted New Look<br />Gov. Ventura, didn’t use tech himself<br />New generation of more deeply “wired”...
Gathered Stories. Ashoka Fellow.<br />Visits to nearly 30 countries from Iceland to Mongolia to Australia<br />Ashoka Fell...
E-Democracy.org Today<br />Hosts 30+ Local “Issues Forums”<br />Mix of technology – e-mail, web, web feeds, Facebook, Twit...
Internet Archeology<br />
“The most democratizing aspect of the Internet is the ability of people to organize and communicate in groups.”- Steven Cl...
Overview<br />
Overview<br />Introduction<br />Know  Your Goal<br />Tools, Tactics, and Examples<br />Social Media for Engagement and Com...
Know Your Goals<br />Goals and objectives first<br />Democracy Building<br />Education, Awareness<br />Engagement<br />Acc...
Know Your Goals<br />Presentation examples are tactics … <br />Don’t just set-up a Facebook Page and then ask what should ...
Competition for Revelancy<br />Time is the scarcity<br />Continuous diffusion of online spaces<br />Newer trend – Reaching...
“Digital Embassies” - Edelman<br />Reaching people “where they are” via third party social media tools versus websites you...
Tools and Tactics<br />
Campaigns and Advocacy<br />
Campaigns and Advocacy<br />
Advocacy - Mobile<br />
Mobile Campaigning<br />Democrats.org iPhone Canvassing App<br />
Information<br />The starting point<br />“Open Government” promises on the rise. WhiteHouse.gov/Open<br />“Needle in a Hay...
Government Online – PewInternet.org<br />April 2010 report brings fresh data:<br />48% of internet users have looked for i...
Democracy “Home”<br />Public-centric starting point<br />Bristol, UK<br />Palo Alto, California<br />
Timely Access to Information<br />Key e-service –e-alerts so you can ACT on information before it is too late!<br />
Representation – Cllr. Cam Gordon<br />
Representation – Mayor Rybak<br />Great mix of social tools.<br />Why must official sites be boring?<br />
Public Meetings On-Demand<br />Linked video, documents<br />Also see PublicMeetings.Info<br />
Freedom of Information Requests<br />UK WhatDoTheyKnow.com shares results online <br />
Accountability – Budgets, Spending<br />South Carolina state agencies must put spending information online<br />Candidates...
Using Open Data – Personalized to You<br />Everyblock.com<br />Data.Gov<br />Open KnowledgeFoundation<br />UK Government<b...
Information – Creating New<br />FixMyStreet.com – UK<br />CrowdMap– Ushahidi- Kenya<br />
Really Deep Transparency<br />Post-Communist Estonia appreciates “public=online”<br />Tallinn’s Document Register, Nationa...
Engagement In-Depth<br />
Engagement<br />UK Lessons<br />AskBristol.org<br />Redbridge.gov.uk – Budget balancer<br />
Engagement - Public Input<br />Santa Cruz – UserVoice<br />Queensland, Australia<br />Manor “Labs” Texas<br />
Engagement – E-Consultation<br />Queensland, Australia<br />King County, Washington<br />Open Gov Mongolia<br />Agenda Tet...
Engagement – Facebook Page<br />U.S. Embassy - Kenya<br />
Engagement - Lessons<br />Recruit, recruit, recruit<br />Expectations - Describe space accurately – who is LISTENING<br />...
Engagement – Ooops. <br />Santa Cruz – UserVoice was time-limited example … now generates error, gather lessons when you c...
Community of Practice Exchange<br />NewTactics.org<br />Digital Inclusion Network<br />Kabissa.org<br />CityCamp on GovLoo...
Community of Practice Exchange<br />UK – Idea.Gov.UK<br />WorldBank Open Forum  - Live Event, On-Demand Video<br />Zunia –...
Engagement – Multi-Channel<br />Trac in Uganda to mix community radio, web, SMS/mobile, in-person, and newspaper<br />Fix ...
Top Ten Lessons<br />BangTheTable – Ten Top Tips.<br />Me – Old, but timeless ten tips – stevenclift.com<br />
Community Building In-Depth<br />
Many Purposes<br />Meet<br />Communicate<br />Socialize<br />Share Information, Contacts, Advice<br />Support Neighbors<br...
Local “Community Sites”, Facebook<br />Stillwater, MN page has 10,000 friends (over 50% of local residents)<br />Citizen-r...
But wait, something is wrong …<br />
Community News+<br />Terms: Citizen Media, Citizen Journalism, Hyperlocal News, Community Websites<br />TalkAboutLocal – U...
Dear Neighbors …<br />This month the Southside Star Community Garden opened!<br />3.0 - Community collaboration, problem-s...
Pew Internet and American Life Project<br />Neighbors Online27% of American adult Internet users use “digital tools to tal...
Real names work, builds trust and communityNeeded in “public life,” not just Facebook’s private life<br />
Our Issues …<br /><- Kenyan, Julia Opoti works with E-Democracy.org<br />
Neighbor Issues Forums Stories<br />Somali community – 20 missing youth to crosswalks<br />“Little Mekong” and BoaLee’s le...
Conclusion<br />
Conclusion 		More - stevenclift.com<br />blog.e-democracy.org<br />@democracy<br />Ready. Fire. Aim.Develop  a strategy, d...
Resources<br />
Sunshine 2.0 – Draft IndicatorsGovernment 2.0 Report Collection<br />http://e-democracy.org/sunshine<br />Guide for nation...
Webinars, Unconferences<br />Using Technology to Build Community In-Depth Webinar, Podcast:<br />http://e-democracy.org/we...
Twitter Hashtags<br />#edem – General e-democracy<br />#opengov – Open Government<br />#gov20 – Government 2.0<br />#opend...
Further Information<br />Steven Clift<br />clift@e-democracy.org<br />@democracy on Twitter<br />+1-612-234-7072<br />netc...
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Future is Now - Online Engagement for Democracy and Community

Initial version of my slide share in Kenya on online engagement and social media in democracy and community,

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Future is Now - Online Engagement for Democracy and Community

  1. 1. Steven Clift <br />stevenclift.com<br />e-democracy.org<br />@democracy<br />Future is Now: Online Engagement in Democracy and CommunityPresented in Kenya, Oct. 2010<br />For related webinars see http://e-democracy.org/webinarsSlides: http://slideshare.net/netclift<br />
  2. 2.
  3. 3. Introduction<br />
  4. 4. Introduction<br />1994 – I woke up hearing my name on the radio …<br />World’s 1st election info website<br />
  5. 5. Government by Day, Citizen by Night<br />
  6. 6. “Made for Internet” Candidate<br />Jesse “The Body” Ventura elected Minnesota Governor in 1998<br />Used Net to go around media, organize with few resources <br />
  7. 7. Served One TermThen Adopted New Look<br />Gov. Ventura, didn’t use tech himself<br />New generation of more deeply “wired” elected officials now emerging<br />
  8. 8. Gathered Stories. Ashoka Fellow.<br />Visits to nearly 30 countries from Iceland to Mongolia to Australia<br />Ashoka Fellowship allowed me to focus full-time on building E-Democracy.org from volunteer hobby to full NGO.<br />
  9. 9. E-Democracy.org Today<br />Hosts 30+ Local “Issues Forums”<br />Mix of technology – e-mail, web, web feeds, Facebook, Twitter<br />Ford Foundation-funded “Inclusive Social Media” effort in low income, high immigrant communities (including Somali community in Minneapolis)<br />
  10. 10. Internet Archeology<br />
  11. 11. “The most democratizing aspect of the Internet is the ability of people to organize and communicate in groups.”- Steven Clift in “Democracy is Online” article published by Internet Society, 1998<br />
  12. 12. Overview<br />
  13. 13. Overview<br />Introduction<br />Know Your Goal<br />Tools, Tactics, and Examples<br />Social Media for Engagement and Community Building In-Depth<br />Further Exploration<br />
  14. 14. Know Your Goals<br />Goals and objectives first<br />Democracy Building<br />Education, Awareness<br />Engagement<br />Accountability<br />Public Relations, Keeping Power<br />Advocacy, Protest, Change<br />Then choose tools and tactics<br />
  15. 15. Know Your Goals<br />Presentation examples are tactics … <br />Don’t just set-up a Facebook Page and then ask what should we do with it?<br />Develop an online strategy <br />
  16. 16. Competition for Revelancy<br />Time is the scarcity<br />Continuous diffusion of online spaces<br />Newer trend – Reaching people where they are – the “Web 2.0” world<br />
  17. 17.
  18. 18.
  19. 19. “Digital Embassies” - Edelman<br />Reaching people “where they are” via third party social media tools versus websites you ”own”<br />
  20. 20. Tools and Tactics<br />
  21. 21. Campaigns and Advocacy<br />
  22. 22. Campaigns and Advocacy<br />
  23. 23. Advocacy - Mobile<br />
  24. 24. Mobile Campaigning<br />Democrats.org iPhone Canvassing App<br />
  25. 25. Information<br />The starting point<br />“Open Government” promises on the rise. WhiteHouse.gov/Open<br />“Needle in a Haystack” problem,<br />
  26. 26. Government Online – PewInternet.org<br />April 2010 report brings fresh data:<br />48% of internet users have looked for information about a public policy or issue online with their local, state or federal government<br />46% have looked up what services a government agency provides<br />41% have downloaded government forms<br />35% have researched official government documents or statistics<br />33% have renewed a driver’s license or auto registration<br />31% use online platforms such as blogs, social networking sites, email, online video or text messaging to get government information<br />23% participate in the online debate around government policies or issues, with much of this discussion occurring outside of official government channels. <br />
  27. 27. Democracy “Home”<br />Public-centric starting point<br />Bristol, UK<br />Palo Alto, California<br />
  28. 28. Timely Access to Information<br />Key e-service –e-alerts so you can ACT on information before it is too late!<br />
  29. 29. Representation – Cllr. Cam Gordon<br />
  30. 30. Representation – Mayor Rybak<br />Great mix of social tools.<br />Why must official sites be boring?<br />
  31. 31. Public Meetings On-Demand<br />Linked video, documents<br />Also see PublicMeetings.Info<br />
  32. 32. Freedom of Information Requests<br />UK WhatDoTheyKnow.com shares results online <br />
  33. 33. Accountability – Budgets, Spending<br />South Carolina state agencies must put spending information online<br />Candidates making promises<br />
  34. 34. Using Open Data – Personalized to You<br />Everyblock.com<br />Data.Gov<br />Open KnowledgeFoundation<br />UK Government<br />
  35. 35. Information – Creating New<br />FixMyStreet.com – UK<br />CrowdMap– Ushahidi- Kenya<br />
  36. 36. Really Deep Transparency<br />Post-Communist Estonia appreciates “public=online”<br />Tallinn’s Document Register, National X-Road provides secure access to private data held on you<br />
  37. 37. Engagement In-Depth<br />
  38. 38. Engagement<br />UK Lessons<br />AskBristol.org<br />Redbridge.gov.uk – Budget balancer<br />
  39. 39. Engagement - Public Input<br />Santa Cruz – UserVoice<br />Queensland, Australia<br />Manor “Labs” Texas<br />
  40. 40. Engagement – E-Consultation<br />Queensland, Australia<br />King County, Washington<br />Open Gov Mongolia<br />Agenda Tetu - Kenya<br />
  41. 41. Engagement – Facebook Page<br />U.S. Embassy - Kenya<br />
  42. 42. Engagement - Lessons<br />Recruit, recruit, recruit<br />Expectations - Describe space accurately – who is LISTENING<br />Facilitate – First person is best<br />“Seed and Weed” – Actively share information and address problems in dialogue.<br />Ongoing v. time-limited<br />
  43. 43. Engagement – Ooops. <br />Santa Cruz – UserVoice was time-limited example … now generates error, gather lessons when you can<br />ParticipateDB.org – Excellent listing of projects and tools<br />
  44. 44. Community of Practice Exchange<br />NewTactics.org<br />Digital Inclusion Network<br />Kabissa.org<br />CityCamp on GovLoop<br />
  45. 45. Community of Practice Exchange<br />UK – Idea.Gov.UK<br />WorldBank Open Forum - Live Event, On-Demand Video<br />Zunia – Collaborative Library on Development<br />
  46. 46. Engagement – Multi-Channel<br />Trac in Uganda to mix community radio, web, SMS/mobile, in-person, and newspaper<br />Fix “Our” street together – Filled in worst pothole after SMS vote<br />
  47. 47. Top Ten Lessons<br />BangTheTable – Ten Top Tips.<br />Me – Old, but timeless ten tips – stevenclift.com<br />
  48. 48. Community Building In-Depth<br />
  49. 49. Many Purposes<br />Meet<br />Communicate<br />Socialize<br />Share Information, Contacts, Advice<br />Support Neighbors<br />Exchange Opinions<br />Media Accountability<br />Community News<br />Announce/Invite<br />Organize<br />Collaborate<br />Problem-solving<br />Build bridges/Inclusion<br />Influence Government<br />
  50. 50. Local “Community Sites”, Facebook<br />Stillwater, MN page has 10,000 friends (over 50% of local residents)<br />Citizen-run, others are government started<br />
  51. 51. But wait, something is wrong …<br />
  52. 52. Community News+<br />Terms: Citizen Media, Citizen Journalism, Hyperlocal News, Community Websites<br />TalkAboutLocal – UK, J-Lab - US<br />Seward Profile – Example<br />Posterous.com – E-mail to blog, Facebook, YouTube, Twitter all in one<br />
  53. 53. Dear Neighbors …<br />This month the Southside Star Community Garden opened!<br />3.0 - Community collaboration, problem-solving<br />Opening “organic” hot topic on Standish Ericsson Neighbors Forum in Dec. 2008: http://e-democracy.org/se<br />Dear Neighbors, My name is Michael and I'm interested in establishing a community garden in our neighborhood. <br />Dozens of messages, offers to help, and a call for a meeting. <br />500 members, 10%+ of households in May 2010<br />
  54. 54. Pew Internet and American Life Project<br />Neighbors Online27% of American adult Internet users use “digital tools to talk to their neighbors and keep informed about community issues.”That’s 20% adults overall.<br />
  55. 55. Real names work, builds trust and communityNeeded in “public life,” not just Facebook’s private life<br />
  56. 56. Our Issues …<br /><- Kenyan, Julia Opoti works with E-Democracy.org<br />
  57. 57. Neighbor Issues Forums Stories<br />Somali community – 20 missing youth to crosswalks<br />“Little Mekong” and BoaLee’s lessons<br />Powderhorn Cinco de Mayoviolence<br />Community garden<br />Chickens in Bemidji<br />Leech Lake Native American majority rural forum<br />Inclusion evaluation in progress:http://e-democracy.org/inclusion<br />
  58. 58. Conclusion<br />
  59. 59. Conclusion More - stevenclift.com<br />blog.e-democracy.org<br />@democracy<br />Ready. Fire. Aim.Develop a strategy, do stuff, then refine. Do not wait. Thanks.<br />
  60. 60. Resources<br />
  61. 61. Sunshine 2.0 – Draft IndicatorsGovernment 2.0 Report Collection<br />http://e-democracy.org/sunshine<br />Guide for national League of Women Voters<br />20+ Government 2.0 Reports<br />Earn Five “Suns,” 25 Draft Indicators<br />Representation<br />Decision-Making<br />Information<br />Engagement<br />Online Features<br />
  62. 62. Webinars, Unconferences<br />Using Technology to Build Community In-Depth Webinar, Podcast:<br />http://e-democracy.org/webinars<br />CityCamp – Local Gov 2.0 meet Citizens 2.0<br />http://citycamp.com<br />http://e-democracy.org/citycamp - Forum<br />
  63. 63. Twitter Hashtags<br />#edem – General e-democracy<br />#opengov – Open Government<br />#gov20 – Government 2.0<br />#opendata – Open Data<br />#hyperlocal – Local News<br />#citycamp – Local mix of everything above<br />
  64. 64. Further Information<br />Steven Clift<br />clift@e-democracy.org<br />@democracy on Twitter<br />+1-612-234-7072<br />netclift – on Skype<br />Links<br />http://blog.e-democracy.org<br />http://e-democracy.org/p3<br />http://stevenclift.com<br />Slides also available from:<br />http://www.slideshare.net/netclift<br />

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