Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)

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Connecting Neighbours Online: Strategies for online engagement with inclusion (Kingston Upon Thames, London 2013)

This was an in-depth two hour gathering. More slides: http://e-democracy.org/learn Details: http://bit.ly/clifteu13

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Connecting Neighbours Online: Strategies for online engagement with inclusion (London 2013)

  1. 1. Connecting Neighbors, Building Communities, and Raising Voices since 1994
  2. 2.  Welcome and Opening Stories  Introductions  Neighbours Forums In-depth  Tea Break  Outreach Strategy Groups and Report Back  Further In-Depth Lessons  Pub
  3. 3.  E-Democracy.org's mission:  Harness the power of online tools to support participation in public life, strengthen communities, and build democracy.  Creating online spaces for civic engagement since 1994.
  4. 4.  Someone needed help.  The Wheel of Cheese  Read more – on Powderhorn Neighbors Forum – Photo CC jojomelons via Flickr
  5. 5.  Standish and Ericsson Neighborhood, Minneapolis  About 10,000 residents - Small homes, big hearts  Shared online “Neighbors Forum” for 5 years  1200 members, ~30% households  “All politics is local.” – Tip O’Neill, former US House Speaker
  6. 6. Imagine a shared email box for your neighborhood: neighbors@inyourarea.org (On the web too.)
  7. 7.  “Local” online public places to:  share information, events, ideas  discuss local community issues  gather diverse people in an open place  take action and promote solutions  Powered by two-way group communication  Over 50 neighbors/community forums in 18 communities across 3 countries today
  8. 8. Neighbor #1 City Hall Your Networks N E I G H B O R S Join the Forum In-person Conversations Neighbors Forum Online Local Media Coverage Local Biz Shared on Facebook
  9. 9.  Social connections, family-friendly Safety and crime prevention Mutual benefit , sharing stuff Greater voices and civic engagement Social capital generator Openness and inclusion (if done right) = Stronger communities  Resources: Block Activities, Block Connectors,       Locals Online, Soul of the Community
  10. 10.  Name  Place  Community activities or organisations  Top question as we start?
  11. 11.  What makes it special?  Name some key connecting places.  FYI - Join start-up Neighbours Forum:  http://e-democracy.org/norbiton
  12. 12.     E-mail Web Facebook Twitter
  13. 13.  Via the web:  e-democracy.org  Or beneighbors.org ▪ Directory starting in Twin Cities ▪ Join via Facebook Option Available
  14. 14.  Via simple paper sign-up sheets  Sign up at local events, by neighbors, or when doorknocked.
  15. 15. Neighbor #1 City Hall Your Networks N E I G H B O R S Join the Forum In-person Conversations Neighbors Forum Online Local Media Coverage Local Biz Shared on Facebook
  16. 16.  Public (vs. private groups)  Open access (vs. invite only)  Publicly searchable archive  Local scope  Encourage strong civility  Must use real names, accountability (vs. member only access)
  17. 17.  1. Helping  6. Influencing  2. Sharing  7. Engaging  3. Questions  8. Deliberation and Decisions  4. Informing and Outreach  9. Funding and Spending 5. Safety and Recovery  10. Starting and Solving 
  18. 18.  … with example links tied to each of the ten themes are available here. It includes links to example discussions.  This slide added post-event.
  19. 19.           Crime Prevention Disaster Preparedness and Community Recovery Emergency Preparedness and Response Neighborly Mutual Benefit and Support Health Care and Long-term Care Energy Efficiency Environmental Sustainability Senior Care and Intergenerational Connections Small Business Promotion Transportation          Local Food Diverse Community Cohesion Education and Community Service Recent Immigrant and Refugee Integration and Support Sustainable Broadband Adoption Rural Community Building Youth Employment and Experience Community Building, Civic Engagement, and Social Capital Details on the E-Democracy Blog
  20. 20.  Digital inclusion for community engagement leverages other key efforts Engagement Digital Literacy Online and Computer Skills Technology and Broadband Access
  21. 21.  88% use Email overall - 58% Typical day  67% use SNS (2012) -  67% visit local/st/fed gov web - 13% Typ day  Lesson - Reach people where they are online 48% day , 8% Twitter
  22. 22. 27% of adult Net users (22% overall) use “digital tools to talk to their neighbors and keep informed about community issues.”  74% of those who talk digitally with their neighbors have talked face-to-face about community issues with their neighbors compared to 46% overall  Source: Neighbors Online study from PewInternet.org, 2010
  23. 23.  Neighborhood E-Lists/Forums – 7% Overall  Of 22% of ALL adults who “talk digitally with neighbors”: Only 12% under 30K, Over 75K 39%  Source: Neighbors Online study from PewInternet.org, 2010
  24. 24.  Neighborhood E-Lists/Forums – 7% Overall  Our view/experience – newer Net-using immigrants similar to Latino inclusion rate  Source: Neighbors Online study from PewInternet.org, 2010
  25. 25.     Those who already show up offline, showing up online. Lots of people talk politics offline, but more polarized online Participation gap even worse with fewer lower income, minorities doing “civic communication” or taking action online Clift analysis and links to Pew’s 2013 “Civic Engagement in the Digital Age Report”: http://bit.ly/pewcivic
  26. 26.  … for links to extensive “numbers” providing a back drop to why inclusive outreach is absolutely necessary:  http://bit.ly/pewcivic  http://e-democracy.org/newvoices  http://bit.ly/digicivic  This slide added post-event.
  27. 27.  Define local purpose – one to two sentences sets tone, expectations  Open with friendly round of introductions at 50-100 members  Recruit, recruit, recruit   Multi-tech access – bridge email, web divide with Facebook and Twitter access Volunteer local Forum Manager, train/support them  Real names, no name calling/personal attacks, facilitation with rules enforced  More: http://e-democracy.org/if
  28. 28.  Name 2+ Community or Cultural Organisations to invite  Name any “community hub” people  What community and cultural events can we table at? Places to hang flyers.  Group: Report back Ethnic and cultural connectors and liaisons 
  29. 29.  Base Goal: 10% of Households, Reaching ~25% or more in strongest areas of S. Minneapolis.
  30. 30.  Grassroots community organizing techniques to reach diversity of neighbors  Intensive campaigns with outreach team (mostly summer 2012, 2013)  Hired 9 multi-lingual outreach team members working up to 15 hours a week in 2012, smaller group in 2013
  31. 31. 1. Research and set goals 2. Intensive recruitment and training 3. Utilized open access tools to manage logistics increasing mobility and capacity of team (GDocs, Dropbox, etc.) 4. Major on the ground outreach! 5. Remembering to think long term about empowerment and voice 59
  32. 32.  46% People of Color  17% Foreign Born  Lower income areas, renters, etc.
  33. 33.  Seward is 55% white, 33% black (mostly East African)  Pop 7,308  Cedar Riv is 45% black (EA), 37% white, 11% Asian  Pop 8,094
  34. 34. 62
  35. 35. 63
  36. 36. 66
  37. 37. 67
  38. 38.  ~3,000 memberships in-person in 2012, 800 online  129 Tracked Summer Outreach Events:  917 via door-knocking in 20 targeted areas  692 via 39 different community events  340 via 28 community locations (libraries, etc.)  182 via 10 National Night Out sites  89 via 4 ethnic soccer matches  76 via 12 community members  After ~12% error rate in e-mail addresses, opt-outs
  39. 39. 266% increase in St. Paul (blue) memberships in 2012  Mpls (red) all volunteer “organic” word of mouth growth 
  40. 40.  Build volunteer capacity  “Forum engagement” - goal: Forums that better reflect the diversity of neighbors in the “virtual room.”  Share lessons across many communities in 2014: http://e-democracy.org/learn  Launch “New Voices” campaign for civic tech and open gov movement: http://e-democracy.org/nv 75
  41. 41. Public outreach  http://beneighbors.org Webinars, training:  http://e-democracy.org/learn  http://e-democracy.org/practice
  42. 42.  More pictures in our slide show. 77
  43. 43.  … on St. Paul’s case study are available from our project information page and our lesson sharing section. It includes links to example discussions.  This short YouTube video highlights year one outreach.  This slide added post-event.
  44. 44.  We’d love to connect with you more!  Steven Clift - clift@e-democracy.org  Corrine.bruning@e-democracy.org  612-229-4471   On Twitter @edemo More: e-democracy.org/contact 80

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