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Simon van Wyk caught up with Lucas Challamel, Director Business Development ANZ, from Netbiscuits to further discuss exactly what mobile first means for businesses and brands. The pair discusses how businesses can adopt a mobile first approach to ensure that content is always perfectly optimised for the appropriate device whether it’s a smartphone or tablet device as well as a desktop computer. It’s a hugely fragmented world. There are literally hundreds of web-enabled devices. They come in all shapes and sizes with a vast array of possible abilities, operating systems, speeds and screen resolutions.
They also touch on interesting new research from Google,who recently teamed with Sterling Brands and Ipsos to study the media habits of 1,611 people across the US and found that that sequential screening is common. In their study, smartphones were the most common starting point for many online activities, before users moved on to a PC, and some still to a tablet to complete the activity the same day.