netServices Organic SEO

SEO Approach and Process

SEO Strategy that bears fruits
netServices Overview

SEO Strategy that bears fruits
Introduction
• Started in 2007 as an IT & SEO Services
Company
• A Full SEO Service Company
• Team of 100+ Professionals
•...
netServices SEO Services - I
• On Page Optimization
• Link Building
• Content Creation & Syndication
• Directory & Search ...
netServices SEO Services - II
• Article & Press Release Submission
• Social Media Optimization
• Reputation Management Ser...
netServices Value Proposition
Technology

Services
-

People
-

Quality
On time on Budget
Measurable
Reliable

- Cutting E...
netServices Operations Center,
India

Workstations in Work Area

SEO Strategy that bears fruits

Server & Communication Ro...
netServices SEO Approach

SEO Strategy that bears fruits
SEO Approach
• SEO Approach is based on
–
–
–
–
–

Understanding Client’s Objectives
Study of Current Status of the Websit...
SEO Methodology
• netServices Proprietary Methodology –
SIROI
• SIROI
– Maximizes LSI (Latent Search Indexing)
– Uses netS...
SEO Tools
• netServices Uses Following Tools for Analysis, Monitoring
and Measurements
–
–
–
–
–
–
–
–
–
–

Google Analyti...
netServices SEO Process

SEO Strategy that bears fruits
SEO Process
• SEO Process is a Two Stage Process

– The Initial Analysis and Step Up Stage Consisting of
•
•
•
•
•

Websit...
SEO Process
SEO Process is a Two Stage Process
Initial Analysis and Set Up
Website
Analysis

Objective
Setting

Project
Pl...
Initial Analysis and Set Up
Website
Analysis

Objective
Setting

Project
Planning

Website
Tech. Audit

On Page
Optimizati...
Website Analysis
Website
Analysis

Objective
Setting

Project
Planning

Website
Tech. Audit

• Website Analysis Consists o...
Objective Setting
Website
Analysis

Objective
Setting

Project
Planning

Website
Tech. Audit

On Page
Optimization

• Obje...
Project Planning
Website
Analysis

Objective
Setting

Project
Planning

• Project Planning Involves

Website
Tech. Audit

...
Website Technical Audit
Website
Analysis

Objective
Setting

Project
Planning

Website
Tech. Audit

On Page
Optimization

...
Website Technical Audit
Website
Analysis

Objective
Setting

Project
Planning

Website
Tech. Audit

• Website Technical Au...
On Page Optimization
Website
Analysis

Objective
Setting

Project
Planning

Website
Tech. Audit

• On Page Optimization In...
Regular Project Implementation
On Page
Activities

External Profile
Development

Measurement
And Analysis

Regular
Reporti...
On Page Optimization - Tuning
On Page
Activities

External Profile
Development

• On Page Activities

Measurement
And Anal...
External Profile Development
On Page
Activities

External Profile
Development

Measurement
And Analysis

• External Profil...
Measurement and Analysis
On Page
Activities

External Profile
Development

Measurement
And Analysis

• Measurement and Ana...
Regular Reporting
On Page
Activities

External Profile
Development

Measurement
And Analysis

Regular
Reporting

• Regular...
We are

netServices
India

SEO Strategy that bears fruits
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NETSERVICES.IN : FOR ORGANIC SEO PROCESS AND APPROACH

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NETSERVICES.IN : FOR ORGANIC SEO PROCESS AND APPROACH

  1. 1. netServices Organic SEO SEO Approach and Process SEO Strategy that bears fruits
  2. 2. netServices Overview SEO Strategy that bears fruits
  3. 3. Introduction • Started in 2007 as an IT & SEO Services Company • A Full SEO Service Company • Team of 100+ Professionals • Serving Many Fortune 500 Clients in UK & USA SEO Strategy that bears fruits
  4. 4. netServices SEO Services - I • On Page Optimization • Link Building • Content Creation & Syndication • Directory & Search Engine Submissions • Blog Creation, Submission & Commenting SEO Strategy that bears fruits Next Page
  5. 5. netServices SEO Services - II • Article & Press Release Submission • Social Media Optimization • Reputation Management Services • Pay Per Click (PPC) Campaign Management • eMail, Newsletter Campaigns SEO Strategy that bears fruits
  6. 6. netServices Value Proposition Technology Services - People - Quality On time on Budget Measurable Reliable - Cutting Edge - Business Process Enhancement - Reliable Methodology - Industry Veterans Creative Thinkers Work as a team Empowered Personally Accountable Alliances - Global Industry Leaders - Long term commitment - Loyalty to Customers - Enhances Service Portfolio Quality Processes Tested Procedures Industry Experience Global Delivery Model Products Solutions - SEO Strategy that bears fruits Innovative Customizable End-to-end Secure - State of the art Value for Money Low TCO & High ROI Scalable
  7. 7. netServices Operations Center, India Workstations in Work Area SEO Strategy that bears fruits Server & Communication Room
  8. 8. netServices SEO Approach SEO Strategy that bears fruits
  9. 9. SEO Approach • SEO Approach is based on – – – – – Understanding Client’s Objectives Study of Current Status of the Website Analysis of the Results to know Current Ranking Understand Clients Industry and Business Focus Develop a Customized SEO Strategy based on the Findings – Use netServices Proven SIROI Methodology to Maximize ROI (Return on Investment) – Regular Monitoring of Efforts – Regular (Weekly & Monthly) Reporting to Clients SEO Strategy that bears fruits
  10. 10. SEO Methodology • netServices Proprietary Methodology – SIROI • SIROI – Maximizes LSI (Latent Search Indexing) – Uses netServices Industry Specific • Semantic Network / Web • Thesaurus – Based on STAD Principle (Select Target Approach & Deliver) – Proposes Thematic Approach for Keyword Promotion SEO Strategy that bears fruits
  11. 11. SEO Tools • netServices Uses Following Tools for Analysis, Monitoring and Measurements – – – – – – – – – – Google Analytics, Web Trends and AWstats Google Adwords and Adsense WebCEO Word Tracker Keyword Discovery W3C Quality Assurance Tools Traffic Analyzer Web Position Whois Domain Tools Copyscape SEO Strategy that bears fruits
  12. 12. netServices SEO Process SEO Strategy that bears fruits
  13. 13. SEO Process • SEO Process is a Two Stage Process – The Initial Analysis and Step Up Stage Consisting of • • • • • Website Analysis Objective Setting Project Planning Website Technical Audit On Page Optimization • • • • On Page Activities External Profile Development Regular Measurement and Analysis Regular Periodic Reporting – Regular Implementation Stage Consisting of SEO Strategy that bears fruits
  14. 14. SEO Process SEO Process is a Two Stage Process Initial Analysis and Set Up Website Analysis Objective Setting Project Planning Website Tech. Audit Regular Project Implementation On Page Activities Regular Reporting SEO Strategy that bears fruits External Profile Development Measurement And Analysis On Page Optimization
  15. 15. Initial Analysis and Set Up Website Analysis Objective Setting Project Planning Website Tech. Audit On Page Optimization • Website Analysis – Analysis of Content, Structure & Traffic • Objective Setting – Objective of the Project in Consultation with Customer • Project Planning – Draw an Execution Plan for Project Execution and Result Monitoring • Website Technical Audit – Audit Site structure, Coding, W3C Compliance, Internal Links • On Page Optimization – Determine all Relevant Keywords and Optimize the Website Pages SEO Strategy that bears fruits
  16. 16. Website Analysis Website Analysis Objective Setting Project Planning Website Tech. Audit • Website Analysis Consists of – Website Review • • • • • Page Ranking & Caching Back Links Tags Checking W3C Validation Check Traffic Analysis / Log File Analysis – Competitor Analysis & Report – Initial Ranking Report • For Top Keywords on Top Search Engines SEO Strategy that bears fruits On Page Optimization
  17. 17. Objective Setting Website Analysis Objective Setting Project Planning Website Tech. Audit On Page Optimization • Objective Setting Involves – – – – – Consultation with Customer Definition of Measurable Key Performance Parameters Setting up of a Reporting and Metrics Framework In depth Review of Competitors Analysis Production of a Project Recommendation Report SEO Strategy that bears fruits
  18. 18. Project Planning Website Analysis Objective Setting Project Planning • Project Planning Involves Website Tech. Audit On Page Optimization – Definition of Key Performance Parameters – Setting up a Reporting and Metrics Framework – Determination of Project Execution Strategy – Setting up Project Schedule for Various Activities to be Completed SEO Strategy that bears fruits
  19. 19. Website Technical Audit Website Analysis Objective Setting Project Planning Website Tech. Audit On Page Optimization • Website Technical Audit Involves – Internal Link Structure and Navigation Check • 404 Link Checks • 301 Redirection Check – Back links Checks – W3C Check for HTML and CSS Errors – Code Optimization • Inline Java Script to External • Style Code to External CSS File SEO Strategy that bears fruits Next Page
  20. 20. Website Technical Audit Website Analysis Objective Setting Project Planning Website Tech. Audit • Website Technical Audit Involves – Setting up Google Analytics and Webmaster – Creation of Site Maps • Simple Site Map • XML Site Map – Robots.txt Creation / Analysis – RSS Feed Setup Creation – DMOZ and Yahoo Directory Submissions SEO Strategy that bears fruits On Page Optimization
  21. 21. On Page Optimization Website Analysis Objective Setting Project Planning Website Tech. Audit • On Page Optimization Involves – Identifying the Keywords to be Promoted – Tag Creations – – – – • Alt Tags, Meta Tags, Title Tags, H1 Tags Geographical Target Tags Setup Content Modification as per LSI Approach Keyword Density Check and Correction Creation of Themed Link Pages SEO Strategy that bears fruits On Page Optimization
  22. 22. Regular Project Implementation On Page Activities External Profile Development Measurement And Analysis Regular Reporting • On Page Activities – Regular Analysis of Content, Navigation, Tags, Images and Correction (if Required) • External Profile Development – Off Page Activities like Submissions to Directories, Articles, Press Releases, Social Media Optimization, Link Exchange Program etc. • Measurement and Analysis – Measurement of the Agreed Performance Parameters & Evaluation of Strategy and Approach Adopted • Regular Reporting – Reporting to Customer on Weekly Efforts & Monthly Ranking SEO Strategy that bears fruits
  23. 23. On Page Optimization - Tuning On Page Activities External Profile Development • On Page Activities Measurement And Analysis Regular Reporting – Based on the Monthly Analysis of Website and Feedback Perform the Following Activities: • • • • • Content Optimization Navigation Checks Tags Adjustments Images Optimization Corrections (if any) SEO Strategy that bears fruits
  24. 24. External Profile Development On Page Activities External Profile Development Measurement And Analysis • External Profile Development Involves – Creation of • Articles and Press Releases • Text / Messages for Blogs, Social Bookmakring – Manual Submission to • • • • Search Engines and Directories Press Release / News wire sites Article Submission Directories Social Book Marking / Submissions – Link Building • Creating One Way, Reciprocal or Multi way Links SEO Strategy that bears fruits Regular Reporting
  25. 25. Measurement and Analysis On Page Activities External Profile Development Measurement And Analysis • Measurement and Analysis Involves Regular Reporting – Measuring Parameters as per Project Metrics Framework – Monthly Reporting for • Efforts – Directory Submission – Articles and Press Release Submissions – Blog Submission etc. • Performance – Current Website Ranking – Google Analytics – Back Links to the Site etc. SEO Strategy that bears fruits
  26. 26. Regular Reporting On Page Activities External Profile Development Measurement And Analysis Regular Reporting • Regular Reporting Involves – Weekly Report Highlights • Submission Efforts for Off Page Activities – Monthly Report Highlights • Google Analytics • Page and Keyword Ranking • Website Traffic – Monthly Consultation with Customer to Optimize / Fine Tune SEO Strategy – Monthly Plan for the Next Month SEO Strategy that bears fruits
  27. 27. We are netServices India SEO Strategy that bears fruits

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