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Website Bootcamp - 5/28

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From our Website Bootcamp - March 28th, 2015

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Website Bootcamp - 5/28

  1. 1. Website Bootcamp Thursday, May 28, 2015 | 6-8pm Richard M. Daley Public Library 733 N Kedzie Ave Chicago, IL 60612
  2. 2. Technology + Social Impact = Awesome Events Volunteer-run 50+ Chapters in 20+ Countries Join Us!
  3. 3. www.meetup.com/net2chicago
  4. 4. Nonprofits Matter is a 501(c)(3) consortium of highly experienced nonprofit professionals who understand the challenges of sustainability in today’s economy, particularly for smaller nonprofit organizations. The organization was founded in 2013 with broad input and support from Chicago’ s nonprofit and philanthropic community. We offer — a range of training services — from customized coaching to full-day or hour-long workshops utilizing tools and techniques we’ve adopted from business, politics, social media and other fields to help organizations: ● Assess their message, image & engagement activities ● Develop messages that inspire people to get involved ● Select images that put a human face on the issue ● Create engagement strategies that mobilize people to take action Where Nonprofits Matter cannot meet the need, effort is made to connect nonprofits with the right experts and resources that can.
  5. 5. Agenda ● Current Website Trends 6:15 - 6:40p ● Website Content Evaluation 6:40 - 7:10p ● Break 7:10 - 7:15p ● Nonprofit “Must Haves” 7:15 - 7:45p ● Q&A / Wrap-up 7:45 - 7:55p
  6. 6. Bootcamp Evaluation Process 1. Content What Should Be On My Site? Why? What is the Business Strategy?
  7. 7. Bootcamp Evaluation Process 1. Content What Should Be On My Site? Why? What is the Business Strategy? 2. Updates How Will I Maintain My Site? What Resources are Available?
  8. 8. Bootcamp Evaluation Process 1. Content What Should Be On My Site? Why? What is the Business Strategy? 2. Updates How Will I Maintain My Site? What Resources are Available? 3. Look What Should My Site Look Like? What Design, Templates, & Graphics
  9. 9. Bootcamp Evaluation Process 1. Content What Should Be On My Site? Why? What is the Business Strategy? 2. Updates How Will I Maintain My Site? What Resources are Available? 3. Look What Should My Site Look Like? What Design, Templates, & Graphics
  10. 10. 1. Content Evaluation Checklist Content Checklist ❏ Understand? Do I know what I am supposed to do? ❏ Compelled? Am I ready to act or learn more? ❏ Business? How does the org work? Technical Checklist ❏ Responsive? Mobile-ready? ❏ Navigation? Can I get to additional information?
  11. 11. 1. Content Evaluation Checklist Content Checklist ❏ Understand? ❏ Compelled? ❏ Business? Must-have Checklist ❏ Responsive? ❏ Navigation?
  12. 12. 1. Content Evaluation Checklist Content Checklist ❏ Understand? ❏ Compelled? ❏ Business? Must-have Checklist ❏ Responsive? ❏ Navigation?
  13. 13. Need Content? Tell the Story!
  14. 14. Content Marketing, Thought Leadership, Search Engine Optimization (SEO)
  15. 15. Bootcamp Evaluation Process 1. Content What Should Be On My Site? Why? What is the Business Strategy? 2. Updates How Will I Maintain My Site? What Resources are Available? 3. Look What Should My Site Look Like? What Design, Templates, & Graphics
  16. 16. 2. Updates - Existing Resources ● Financial (obvious) ● Staff ○ Technical Proficiency? ○ Creative? Artistic? Photographer?? ○ Storytellers? ● Equipment
  17. 17. 2. Updates - Existing Requirements ● Functionality ○ ex. Payments, Profiles ● Integrations? ○ ex. Custom Databases
  18. 18. Bootcamp Evaluation Process 1. Content What Should Be On My Site? Why? What is the Business Strategy? 2. Updates How Will I Maintain My Site? What Resources are Available? 3. Look What Should My Site Look Like? What Design, Templates, & Graphics
  19. 19. 3. Look: Responsive Design Responsinator www.responsinator.com Mobilegeddon!!!
  20. 20. 3. Look: Themes!
  21. 21. Technology + Social Impact | meetup.com/net2chicago | Prepared by: Nathan Lee Jones, MBA Organizer, NetSquared Chicago Business Strategy for Social Enterprises and Social Entrepreneurs www.nathanleejones.com

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