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Lady Gaga birthday

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Lady Gaga birthday

  1. 1. March 25, 2012 LADY GAGA’s Masquerade Birthday Party See you at the Boombox
  2. 2. LBD Event - Background <ul><li>Marquee Club in Las Vegas </li></ul><ul><li>Boombox room </li></ul><ul><li>100 VIP guests </li></ul><ul><li>Katy Perry, Beyonce, Lady Gaga will </li></ul><ul><li>perform </li></ul><ul><li>Masquerade theme </li></ul>
  3. 3. Client contract <ul><li>Troy Carter, President of Erving Wonder Management </li></ul><ul><li>Description of services </li></ul><ul><li>Compensation: $5000 deposit, $15,000 after event </li></ul><ul><li>Clauses: entire agreement, severity, force majeure </li></ul><ul><li>Cancellation: pay 50% of cancel before 60 days, third party contracts </li></ul>
  4. 4. Organization chart
  5. 5. Venue <ul><li>Hot, upscale Vegas club on the Strip </li></ul><ul><li>Boombox room - more intimate </li></ul><ul><li>In-house security and extra security </li></ul><ul><li>Tri-level </li></ul><ul><li>ADA accessible </li></ul><ul><li>Just opened in December </li></ul><ul><li>3 performances and in-house DJ </li></ul>
  6. 6. Checklist
  7. 7. Target audience <ul><li>100 VIPs: friends, colleagues and business partners </li></ul><ul><li>Prominent figures in music, entertainment and fashion industry (dancers, singers, producers, designers) </li></ul><ul><li>Typically mid 20s to late 30s, familiar with nightclub scene </li></ul><ul><li>Including: Britney Spears, Beyonce/Jay Z, Red One, Akon, the Pussycat Dolls, New Kids on the Block, Fergie and Mika </li></ul>
  8. 8. Marketing & PR <ul><li>Want press to be kept out </li></ul><ul><li>No advertising </li></ul><ul><li>Top secret </li></ul><ul><li>Only media allowed in is People Magazine reporter and photographer </li></ul><ul><li>Will send out press release the day after </li></ul>
  9. 10. Theme - Masquerade <ul><li>Color schematics: Purple, gold, and red </li></ul><ul><li>Lighting: Club lighting, party lights will be in theme color </li></ul><ul><li>Props: Own masks </li></ul><ul><li>Staffing: Matching staff masks to identify them from the guests, with gold star badge </li></ul>
  10. 11. D écor
  11. 12. Entertainment http://www.youtube.com/watch?v=JZuALpcOQNw&feature=related
  12. 13. Security <ul><li>VIP entrance pass </li></ul><ul><ul><li>Gold star with their name and bar code </li></ul></ul><ul><ul><li>Scanned with iPad to register guest </li></ul></ul><ul><li>Elite Security Specialists </li></ul><ul><ul><li>8 hired guards for 8 hours </li></ul></ul>
  13. 14. Timeline <ul><li>6 – 4 months: set goals/objectives, vision and theme, contact venue, draft budget, scour for entertainment </li></ul><ul><li>5 – 3 months: detailed interior design, staging/props, create invitation/party favors, </li></ul><ul><li>2 – 1 month: book catering/bartenders/entertainment/audiovisual, confirm guest list </li></ul><ul><li>1 week: training and briefing for staff/security, program guest list, staffing schedule for the day of </li></ul><ul><li>After: feedback and evaluation </li></ul>
  14. 15. Minute-by-minute <ul><li>Arrive at 6:30 pm: final check on staging/AV, check in with hired staff </li></ul><ul><li>All staff briefing at 8 pm </li></ul><ul><li>Guests start arriving at 9:15 pm, </li></ul><ul><li>- Lady Gaga at 10 pm </li></ul><ul><li>Available all night: sushi, open bar & music </li></ul><ul><li>At 11 pm, performances by Katy Perry, Beyonce and Lady Gaga </li></ul><ul><li>Birthday cake and song at 12:30 </li></ul><ul><li>Deliver party favors to guests’ rooms </li></ul><ul><li>3 am, guests leave, clean up begins </li></ul><ul><li>LBD Events staff checks out at 4 am </li></ul>
  15. 16. Bar <ul><li>Open bar </li></ul><ul><li>Two bartenders all night </li></ul><ul><li>Special drinks menu </li></ul>
  16. 17. Food
  17. 18. The Cake
  18. 19. Party favors <ul><li>Will be placed in each of her guests’ room </li></ul><ul><li>Personalized engraved gifts for each guests </li></ul><ul><ul><li>Georg Jensen cardholders </li></ul></ul><ul><ul><li>Coach leather masquerade key chains </li></ul></ul><ul><li>Travel-size bottle of Tylenol and a water bottle </li></ul><ul><li>Complimentary ticket to the Cosmopolitan’s spa, Sahra Spa and Hammam: </li></ul><ul><ul><li>Aromacouture massage </li></ul></ul><ul><ul><li>Hydrafacial </li></ul></ul>
  19. 20. Photography <ul><li>Will hire 2 photographers in Vegas </li></ul><ul><li>www. shawproductionslasvegas .com </li></ul><ul><li>$595 each </li></ul><ul><li>One for Lady Gaga and one for guests </li></ul>
  20. 21. Photography
  21. 22. Photography
  22. 23. Budget
  23. 24. Budget
  24. 25. Budget
  25. 26. Evaluation <ul><li>Post-event meeting with Lady Gaga herself </li></ul><ul><li>45-minute Skype conference two days after the event </li></ul><ul><li>We will want to go over several general questions including her thoughts and feelings regarding: </li></ul><ul><ul><li>Theme/Décor </li></ul></ul><ul><ul><li>Customer service at the Cosmopolitan Hotel and Marquee Night Club </li></ul></ul><ul><ul><li>LBD Events’ Service </li></ul></ul><ul><ul><li>Security </li></ul></ul><ul><ul><li>Food and Beverages </li></ul></ul><ul><ul><li>Invitations </li></ul></ul><ul><ul><li>Entertainment </li></ul></ul><ul><ul><li>Overall flow of the night </li></ul></ul><ul><li>We will also ask Lady Gaga to write a testimony for our website. </li></ul>

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