Social Media Marketing


Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

  • Social Media Marketing

    1. 1. Social Media Marketing is not a one-way street. (c) 2009 Nerdwerx, Inc. Thursday, March 26, 2009
    2. 2. OMG. What is Social Media. IDK. “Social media are primarily Internet-based tools for sharing and discussing information among human beings.” Thursday, March 26, 2009
    3. 3. Social Media MARKETING A form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks (MySpace, Facebook, LinkedIn), social bookmarking (Digg, Stumbleupon,, social media sharing (Flickr, YouTube), review/ratings sites (ePinions, BizRate), blogs, forums, news aggregators and virtual 3D networks (SecondLife, ActiveWorlds). Achieve Goals Through Participation. Thursday, March 26, 2009
    4. 4. Social Media Networks MySpace “The party” Facebook “The social event” LinkedIn “The office” ... without Dwight :( Thursday, March 26, 2009
    5. 5. Networking > MySpace Thursday, March 26, 2009
    6. 6. Networking > Facebook Thursday, March 26, 2009
    7. 7. Networking > LinkedIn Thursday, March 26, 2009
    8. 8. The Rules of the Game. #1. Get Real. Be Real. Use your “human voice” Don’t simply post press releases and links (not PRNewsWire or PRWeb) Don’t post pictures of you in Cancun Engage in “light exchanges” Thursday, March 26, 2009
    9. 9. The Rules of the Game. #2. Be Responsive. Get Involved. Spend enough time to explore your friends profiles Make comments when things change ... photos, status, etc. Sorry, Ron Popeil. No “set it and forget it”. Acknowledge when others communicate Check friend requests, comments, etc. Thursday, March 26, 2009
    10. 10. The Rules of the Game. #3. Be Regular. Regularly Be There. We’re ALL BUSY, get over it Commit to 15-20 minutes daily Don’t over-extend yourself. There are hundreds, if not thousands. Regular, Consistent, Thoughtful Thursday, March 26, 2009
    11. 11. Twitter...what? Twitter is a micro blogging platform which allows you to publish short messages of less than 140 characters through different mediums like IM, cellphones and the web. Worth an estimated $1B. Yes. Billion. Grew by 33% in only 1 MONTH. Skittles increase traffic by 1,332% in one day. Thursday, March 26, 2009
    12. 12. Sideline: Funny Twitters “I am now invited to a dog wedding. I don't have the words to make that stupider than it already sounds. They're registered at Whiskers.” “If only they raised me up a few thousand feet, all of you museum visitors would look just like krill.” Thursday, March 26, 2009
    13. 13. Sites based solely on SMM. Thursday, March 26, 2009
    14. 14. Sites based solely on SMM.! Thursday, March 26, 2009
    15. 15. Who Tweets? Thursday, March 26, 2009
    16. 16. Flipping Tweeter-Tastic. Recognize the potential. Dell has already proven that Twitter works for them, after producing over $1M on sale alerts and now offering exclusive deals to their 11,000+ followers. Twitter is a LEVEL PLAYING FIELD. Thursday, March 26, 2009
    17. 17. Facebook. I’m not sold yet. Facebook isn't quot;onlyquot; the king of social networks; statistics indicate the thing that started as a gathering place for college kids can send more traffic to a site than Google itself. Did I mention IT IS FREE? Thursday, March 26, 2009
    18. 18. Why not use newsletters, Nerd? Who deletes newsletters? I do. 99% of them. Except the Nerdwerx one. ;) Just as people sign up for your email newsletters today, they can start following you on Twitter too. But here’s the big difference — consumers like to stay in control. As soon as they turn over their email address, they lose that control. With Twitter, consumers stay in total control with the quot;followquot; button, and they can choose to dump you (ok, quot;not followquot;) anytime they want. Thursday, March 26, 2009
    19. 19. We can do it. We have the power. Easy to “bolt-on” to your current site! Thursday, March 26, 2009
    20. 20. Should I blog? Heck yah! You need a blog. Blogs are a phenomenon that you cannot ignore, postpone, or delegate. Blogs are not a business elective. They're a prerequisite. Thursday, March 26, 2009
    21. 21. What about LinkedIn? Linkedin is: older (68% are 35+) wealthier (66% make $60/year+) better educated (72% are college grads) Thursday, March 26, 2009
    22. 22. The Good News about LinkedIn For people that are not ready to live and breathe it, Linkedin is an ideal option because it’s safe, and it’s strictly business. Very few interactivity options on Linkedin, Never faced with the “wow, I wish my client didn’t see that picture” dilemma that’s all too common on Facebook. Linkedin purposefully does less than Facebook and MySpace. Connections are controlled. Easy to use. Very little layout control. Minimal advertising. Few applications. No multi-media. And organized like an address book, a familiar paradigm. Thursday, March 26, 2009
    23. 23. Okay. So hit me with the bad. The address book approach makes it easy to treat Linkedin as nothing more than Outlook contacts with personal profile data. Linkedin offers an amazing opportunity to grow your network and your business - whatever it may be. Because it’s much less flashy and in your face than other social networks, you have to dig a little to find the good stuff. Thursday, March 26, 2009
    24. 24. And how do I do that, Mr. Nerd? Setup your profile, connections, link your blog (you have a blog, right...?), link it to Company Buzz (Twitter search), consider creating a group Connect with Clients, Former Clients, and Prospects Use Search to Find Appropriate Contacts at Target Companies Use Search to Find Background Information on Personnel at Target Companies Thursday, March 26, 2009
    25. 25. But...But...But. I can’t blog!! No buts. It’s free. It’s easy. No coding experience required. Signup takes 10 minutes. It requires 15-30 minutes to blog. Thursday, March 26, 2009
    26. 26. Nerds like experiments. U R 1. You’re now part of one. Speak to the person to your left and to your right. Share email addresses. If you don’t have a Facebook, MySpace, Twitter, or LinkedIn, GET ONE. Add these people. Keep adding. 10 friends in 10 minutes. Go >> Thursday, March 26, 2009
    27. 27. Shameless plug. More info? Call 877-505-NERD, we’re friendly I promise. Visit (our new blog...but wait a week!) Thursday, March 26, 2009