Maximize application performance in the cloud with bare metal dedicated servers, virtual servers, and Elastic Networking

1. Maximize application performance in the cloud with
bare metal dedicated servers, virtual servers, and
Elastic Networking
December 4th, 2012

2. NephoScale Elastic Networking

3. Why is the Networking Technology Used
in Cloud Services Platforms so Important?
A cloud network must be:
• Dynamic – adaptive networking that allows for easy adjustment and
migration of cloud resources and workloads on-demand
• Flexible - to allow for the development of features and capabilities as
customer demands arise
• Scalable - support unlimited layer 2 broadcast domains both within
and across data centers, and support high throughput connectivity
between virtual and bare metal compute resources
• Secure - keep traffic isolated to specific broadcast domains within a
multi-tenant environment
• Resilient - intelligent, self healing, multi path design capable of failing
over or rebuilding automatically
• Independent and Abstracted - software based network technology
that operates independently of the underlying network hardware

4. Problems that customers are facing
when using Cloud IaaS Platforms
Most cloud IaaS platforms cannot support:
• Cloud servers that deliver the performance needed for databases that rely
on fast network connectivity, 50,000+ IOPs server I/O, and 1 GB/sec+
sequential write speeds
• Broadcast and multicast applications such as Windows Directory
Server, DHCP, IPTV, IP Telephony, clusters, grid engines, distributed
caching, service discovery, etc..
• Intelligent, self healing, multi path networks that can fail over or rebuild
automatically, resulting in unnecessary downtime
• One click deployment templates that support sequential dependency based
mgmt. of cloud resources, images, stacks, recipes, embedded code, etc.
• Fully meshed hybrid clouds that create optimized high throughput/low
latency environments that combine virtual servers and bare metal SSD
based dedicated servers, all on the same low latency layer 2 network
broadcast domain

5. Fully Meshed Cloud Networking vs
Traditional Single-lane Interconnect
= Virtual Server
= Dedicated Server
=
Single Lane Interconnect Vs. NephoScale Fully Meshed

6. The Story Behind the Development
of Elastic Networking
• When NephoScale first embarked on developing the technology
surrounding "Elastic Networking, the team already had decades of
experience building large scale hosting environments, and clearly
understood the limits of existing network technology as it applied
to supporting the demands of different applications in a cloud
datacenter environment
• NephoScale’s Elastic Networking is a SDN (software defined
networking) based technology that is designed to enable users to
design and manage their own networks
• When it comes to cloud computing, the existing traditional network
technology is too static, inflexible, brittle, and difficult to scale
• Our goal is to offer a cloud network that is controlled by
software, is fully automated, and can solve problems in ways
traditional networks simply cannot

7. Network and Compute Requirements for Delivering
and Scaling Applications in the Cloud
Requirements Solutions
Reliability and Uptime Minimized cloud service failures
• Outages and server crashes
• Disappearing servers and loss of data
Consistency Predictable network performance
• No network latency variability
Performance High performance networking and compute
• High Server I/O with SSD bare metal dedicated server for databases
• Extensively optimized cloud server host architecture delivering industry
leading virtual server performance
• Elimination of typical throughput bottleneck between virtual and dedicated
servers
• Secure private high speed network access between all servers
New Features Support for new industry standards and capabilities
• IPv6 support
Security Isolated virtual networks
• Secure private and public broadcast domains
• No AARP traffic shared, and cannot ping or access others accounts resources
No Compromises in Network Architecture Win-win network solution
Design • Advanced networking stack that allows for minimal trade-offs when delivering
new capabilities

8. Elastic Networking Use cases
oDistinct broadcast domains for public and private networks
•Windows environments
• DHCP server

9. Elastic Networking Use cases
o Tagged VLANs
•Private cloud environments such as Vmware and OpenStack

10. Elastic Networking Use cases
o Sub-broadcast Domains
• Resellers
• Departments within enterprises

11. Elastic Networking Use cases
o Configurable Server Network Ports
• Control which network domain to connect your server to
• Private network and private address only servers

12. Elastic Networking Use cases
o Instantiating a Server without an IP Address
• Provisioning servers for temporary use
• Manage own networks using technologies such as DHCP
and NAT

13. Elastic Networking Use cases
o Virtual Private Cloud
• Establish private interconnect between on-prem servers and
server located on NephoScale network

14. Elastic Networking Use cases
o IPv6 Support
• Out of the box support, not an add-on or a fix

15. NephOS - the Next Generation Infrastructure-as-a-Service Platform

16. NephoScale NephOS Platform
Allow on-demand bare metal and virtual servers to coexist
The Vision on the same network
Allow users to control their own networking configurations
Provide free time saving automation and orchestration
tools
Build a cloud platform with a unique combination of
The Mission advanced networking technology, and bare metal and virtual
compute
Build a cloud platform that treats “infrastructure as
code”, because in the future all next generation cloud
platforms must be able to support infrastructure deployments
as if they are agile software development activities

17. NephOS Platform

18. NephoScale Provides the Best Solution for Applications Needing a
Highly Optimized High Performance Cloud Environment
• High Performance Cloud Infrastructure
– Fastest virtual cloud servers available in the industry
– Ultra high performance SSD based bare metal dedicated servers
– Integrated virtual server & dedicated server environments
• Elastic Networking
– Public and private isolated virtual networks
– Point-to-multipoint any-to-any high performance Gigabit connectivity between
all virtual and dedicated servers (no bottlenecks between server networks)
– Support for tagged vlans, and broadcast and multicast applications
• CloudScript Orchestration Technology
– Creates DevOps ready environment that speeds up feature development flow
and allows for easy ongoing optimization of infrastructure for best application
delivery results
– Reduces deployment times, increases predictability, and minimizes deployment
errors
• Free Technical Support
– High touch design and onboarding assistance directly from NephoScale
– Phone and email technical support 24x7x365

19. NephoScale High-Touch Onboarding and Support
• Free onboarding and infrastructure design assistance
– Application architecture and cloud integration analysis
– Cloud infrastructure design recommendations
– Hands-on onboarding assistance and platform familiarization
• Free on-going technical support and sharing of best practices
– Personalized pre-sales support to help you succeed in your cloud
migration
– Knowledge transfer on how to best leverage CloudScript to optimize your
application delivery
– Real-time operational support
– US-based 24/7 phone support
– Email ticketing, knowledgebase, tech docs, and demo videos

20. NephoScale Compute and Storage Services
• Configuration Options
TM
 0.5GB 1 Core  32GB 16 Core VMs
NephoScale Coudlet
• Linux & Windows Server options
Virtual Servers • Persistent Storage (RAID6)
• Configuration Options
TM
NephoScale BareMetal  2GB 2 Core  144GB 8 Core servers
• Linux & Windows Server options
Dedicated Servers
• Optional High Performance SSD
TM • Object based cloud storage
ObjectStor • Triple Replication – 99.999% uptime
Cloud Storage • Accessible via Web Browser, Cloud
Fuse, or NephoScale API

21. Methods for Cloud Resource Management
Customer Portal
• Login and Provision server(s)  Depending on the application complexity -
• Locate Credentials end to end process could take up to 4 hours
• SSH or RDC to server(s)  Best for lower volume static environments
• Login to server(s)
• Download and configure Apps
RESTful API
• From Host Make API calls to  Application configuration is same as Portal
provision servers deployment
• Login to server(s)  Provisioning is streamlined for larger server
• Download and configure Apps deployments time reduced 50%
 Best for higher volume deployments with
limited modifications
CloudScript
• Manage entire data center in single -  Single CloudScript file posted to NephoScale
CloudScript text file API that deploys entire cluster and stack
• All server parameters defined in one  With pre-configured template, process can be
location (hostname, IPs, OS, network) reduced to 15 minutes or less
• Define all config mgmt dependencies  Best for varied server deployments requiring
for configuring apps, running frequent iterations
recipes, injecting data, embedding
code, etc

22. NephoScale Advantage
NephoScale is Changing the Way Applications are Developed and Delivered
NephOS CloudScript Cloud Performance and
Platform Orchestration Automation
Elastic Networking Powerful Cloud Service • 3x VM Performance
Hybrid Compute Provisioning and Mgmt • 10x SSD Bare Metal
Options Performance
Virtual and Bare Metal • CloudScript • 10x Configuration
Servers on Single • RESTful API Efficiency
Private Network • Web Portal • DevOps Ready
Persistent Cloud One Click CloudScript • Low total cost of
Server Storage and IP Infrastructure and Application application delivery
Addresses Configurations

23. Summary
NephoScale delivers the highest performance in the cloud:
• Unmatched free onboarding, service, and support
• Fastest virtual servers
• Ultra fast bare metal dedicated servers with SSD drives
• Elastic Networking
• CloudScript orchestration technology
• Rapid error free deployments
• Rapid iteration—modify/update/reproduce environments
with a single click

24. 30 Day Free Trial Offer
• Program Details:
– Free High-Touch On-boarding Assistance
– Up to ten (10) CS4.4 cloud servers for 30 days
– 30 days unlimited ObjectStor object-based triple redundant
cloud storage
– 3TB of outbound data transfer & unlimited free inbound transfer
• Total value of over $2,500
• No obligations – If we do not provide you with the solution
and support you need, then we don’t deserve your business

25. Changing the Way Applications are Developed and Delivered
For more information contact us at:
www.nephoscale.com
sales@nephoscale.com
855-NEPHOS-9 (637-4679)