Asia Paciﬁc Conference
Advocacy as a Tool for Change!
Head of Film/Media
VSO Nepal: 2001-2003
Head of Film/Media
‘A Picture is Worth 10,000 Words’- Confucius
Rwanda, 1994 - Survivor of Hutu death camp.
"I have been a witness, and these pictures are
my testimony. The events I have recorded should
not be forgotten and must not be repeated."
Media advocacy: Is “the strategic use of the mass media
as a resource to advance a social or public policy
initiative” (Jernigan and Wright, 1996.)
The world we live in - multiple streams of information. Internet, most obviously, but
also 24 hour television, general availability of all media content very easily all the
time. People engage with a lot more info but necessarily engage with it at a much
shallower level. Doesn't mean people are less intelligent - it means the definition of
literacy and intelligence may well need to change.
Used to be the issue was getting info to people,
now it's about filtering information. How to do
it, who gets to do it...
- Often surprising how little students, and people, know about politics,
national and global issues
- Presumably here is a self-selecting group who are interested
- What are you up against? Compassion fatigue...
- Not enough to tell people - need to persuade
them as well
- Demands a certain set of skills - creativity,
organisation, communication. 21st century
Start in own school.
Do you have a voice?
Are you learning necessary skills?
Are you given a chance, resources, time, to get
• In groups of 4, brainstorm what you feel are the
key ideas, which you will take from this
• Using the idea of advocacy, choose your medium
(Media form) and attempt to plan how you will
communicate that message. (You will have laptops
to work with using Inspiration) Product/Marketing.
• Present your ideas in no more than 5mins each.
• If your idea is good enough, SIS students will
attempt to collaborate with you in order to make