Representation & the music industry


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For use in teaching representation as part of GCSE Media...

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Representation & the music industry

  1. 1. Representation in the Music Industry‘Feminism or Post- Feminism that is the question...or maybe hyper- sexuality!’ Hi I’m Metrosexual... how about You?
  2. 2. Pink- Stupid Girls (2006)Hilary Clinton? Lindsay Lohan? Which aspirational role models should young girls look up to?
  3. 3. 1st Wave- Women’s Suffrage 2nd Wave- Female Identity & Representation- 60s/70s The Suffragettes Feminism The symbol of the Roman goddess Venus is often used to represent the female sex. 3rd Wave- Post Hijacking the female body! Structuralist & Less Dominated by Middle Class White Women (Early 90s)
  4. 4. Highly problematic term...Highlights problems, contradictions with 2nd Wave Feminism Post-Feminism Liberation of Female Sexuality? Choices for women...
  5. 5. Male Gaze Reversed Madonna- Open Your HeartFemale Body as a Catalyst for Making Political This powerful statement shows Statement (Enunciator- Female) shortcomings of 2nd Wave Feminism?
  6. 6. Dance Diva Reinvention (Star Persona)Woman in Male Gaze her 50s invited? Madonna- Sorry (2006) Female Choice in Relationships?
  7. 7. Extra Diegetic Gaze Legs- USP Creates Illusion of Intimacy Hyper-Sexuality Sign & Signifier (Saussere) Danger/Dominatrix/Sexual Power
  8. 8. FuturistMetrosexuality Ubersexuality
  9. 9. Symbiotic endorsement Metropolitan + Heterosexual = Metrosexual Famous Cosmetic Brand Noot Seear (Twilight) reaffirms heterosexuality Expensive, Stylised Designer Suit ‘Metrosexual man, the single young man with a high disposable income, living or working in the city (because that’s whereall the best shops are), is perhaps the mostpromising consumer market of the decade. In the Eighties he was only to be found inside fashion magazines such as GQ, intelevision advertisements for Levis jeans or in gay bars. In the Nineties, he’s everywhere and he’s going shopping.’ (Mark Simpson, The Independent, 1994) Salzman helped circulate this idea...
  10. 10. The Rise of the Ubersexual: Bono (U2)Bob Geldof & Midge Ure,the men behind Live Aid Salzman herself put it proudly, the ubersexual (unlike the metrosexual) "doesnt invite questions about his sexuality"
  11. 11. Black Stereotype- Alternative, DOMINANTsubversive WHITE REPRESENTATIONREPRESENTATION Hyper-Masculinity! Aggression,‘Trailer Trash?’ connotations of danger,White fashion embodiment of tough, influenced by street (gun) culture black popular culture