✤ Persuasive TV Commercial
✤ Silent Film
✤ Best Special Effects
✤ Best Foreign Language Film
✤ Best Film
✤ Y7-9 Advertisement Award
✤ Y10-11 KS4/MYP Secondary Award
Categories: IB Film/Digital Media
✤ Best cinematographer
✤ Best sound design/original composition
✤ Best editor
✤ Best director
✤ Best script-writer
Categories: General Awards
✤ Best Collaborative Film
✤ Best Foreign Language Film
Best Persuasive TV Commercial &
Best KS3 Advertisement
✤ A sense of target audience
✤ Brand awareness
✤ Appropriate use of sound (can we hear the dialogue?) and editing
✤ Emerging sense of advertising convention
✤ How much original content?
✤ Persuasive techniques (Use of comedy, slogans, narrative, product
placement, Before/After appeal, aspirational etc)
✤ Use of documentary conventions (talking heads, voice of God, title
anchors, handheld camera movement, straight cuts, archive footage)
✤ Informative with a clear subject matter
✤ Emerging awareness of realism
✤ May incorporate reality TV conventions?
Best Silent Film
✤ Conveys meaning without words
✤ Strong sense of narrative structure
✤ Appropriate use of soundtrack (if used at all)
✤ May have emphasis on C/U shots conveying emotion or slapstick
comedy conventions...visual humour
Best Special Effects
✤ Technical expertise in the construction of ﬁlm
✤ The use of impressive visuals to support the narrative
✤ Innovative use of technical application
✤ Acknowledgement that staff support is required in this category!
Best Collaborative Film
✤ Inclusion of Individual Needs students in the pre-production,
production or post-production process. Clearly staff support is
✤ ‘A possible day in the life‘ narrative structure?
✤ Showcase the work of Individual Needs Departments
✤ A short ﬁlm which showcases the the theme of ‘collaboration‘
Best Foreign Language Film
✤ Has purpose, which links into foreign language curriculum
✤ Possibly links to the culture of the target language
✤ Good use of subtitles, which does not detract from engagement with
✤ A strong sense of narrative purpose of generic convention
Best KS3 Advertising Award
✤ A clear sense of target audience
✤ ‘Lines of appeal’ to engage the audience
✤ Concise in structure
✤ Has a purpose as a production
✤ Technically skilled in the employment of sound, editing,
✤ Original (non-copyrighted soundtrack)
Best KS4/MYP Award
✤ Original (non-copyright) soundtrack
✤ Strong sense of appropriate codes and conventions for choice of genre
✤ Appropriate narrative structure for chosen genre area
✤ Understanding of representational codes
✤ Engaging with a clear sense of target audience
✤ Appropriate editing & cinematography for choice of genre
✤ Aesthetically pleasing or appropriate to conventions of genre (e.g.
Neorealism or Naturalism)
✤ Choice of camera angles help to convey meaning
✤ Appropriate choice of lighting, including manipulation of light or
good use of natural lighting
✤ Not breaking the 180 degree rule unless for deliberate purposes (e.g.
✤ The most difﬁcult category to judge!
✤ Is the ﬁlm cohesive, are there any obvious problems that should have
been addressed by the director?
✤ Is the overall ﬁlm engaging and has appropriate use of generic
conventions been displayed?
✤ Any anecdotal evidence to consider (Director’s vision, director’s
ability to double up in other production roles when required,
including that of producer)
Best Sound Designer
✤ No horrible jumps in sound caused by not fading/mixing sound at
the end and start of shots. Good use of both diegetic and non-diegetic
✤ Original/appropriate and engaging soundtrack...composed by the
sound-designer if possible.
✤ Good use of folio noises, such as doors shutting, footsteps (footsteps
on gravel) and creaking doors.
✤ Use of clean sound
✤ Appropriate choices of location to avoid unwanted sound
✤ Appropriate use of invisible/seamless editing when appropriate
✤ Use of cutaway shots to convey meaning
✤ Appropriate choice of transitions, including the choice not to use
✤ A sense of 2-shot and perspective shot conventions...
✤ Choice of cut to convey meaning (e.g. Montage style juxtaposition of
✤ Appropriate use of Motion, Effects & Color when needed
✤ Engaging narrative structure with an awareness of transverse waves,
rule of 3 unities (Time, place and action) or appropriate narrative
structure for genre conventions (e.g. Todorov, Propp, Barthes etc)
✤ Dialogue appropriate to the generic conventions and authentic where
necessary. Does the dialogue suspend disbelief?
✤ Strong characterisation where possible, including a sense of
appropriate archetypes. May include some challenges to convention?
A sense of representational codes will be included.