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NEPA BlogCon 2014: Session 4 - Laurie McMillan & Lindsey Wotanis, WinkyFace


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Presenter: Laurie McMillan & Lindsey Wotanis, WinkyFace
Title: Fake it ‘til you make it: Getting started with YouTube

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NEPA BlogCon 2014: Session 4 - Laurie McMillan & Lindsey Wotanis, WinkyFace

  1. 1. Fake it ’til you make it: Getting started with YouTube
  2. 2. Our YouTube Project <insert WinkyTrailer here?>
  3. 3. can enhance your blog • It’s performative. • It’s multimodal. • It can help you connect with your audience.
  4. 4. Know your audience & purpose Audience • Ask: What do they want from you? – Step-by-step/how-to? – New products? – Something funny? (Psst: While you’re at it, scope out the competition!) Purpose • Ask: What are you trying to accomplish? – Change beliefs? – Inspire action? – Inform? – Persuade? – Entertain?
  5. 5. We’ve heard it all before … (because we’ve said it all before!) “I’m clueless. You can’t teach an old dog new tricks!” “I don’t have $$ to buy the equipment!” “What if I suck?” “I’m afraid!” “What if people laugh at me?” “I don’t have time to learn something new!”
  6. 6. Go directly to Stage 5: Acceptance “Learning Curving” is unavoidable. The good news? 1) The YouTube community is forgiving. AMATEURS WELCOME. 2) You’re good at producing content. YOU CAN DO THIS, TOO!
  7. 7. “How-To: Fake it ’til you make it!” In THREE easy steps …
  8. 8. Lesson 1 Create a simple production plan • Don’t skimp on planning. • Prepare a simple script/storyboard.
  9. 9. It doesn’t have to be a fancy plan…
  10. 10. Lesson 2 Purchase just enough equipment to get started. 1) Camera with HD/1080p video capability 2) Tripod 1) Lavalier microphone 2) Lighting
  11. 11. Filming Tips! • Use landscape orientation on phones. • Use a tripod to avoid “Blair Witch” projects. • Avoid zooming and panning.
  12. 12. Lesson 3 Start with simple editing to get online in a jiffy. • Use free editing software (MovieMaker or iMovie). • YouTube has editing capabilities, but they are limiting.
  13. 13. Don’t be so hard on yourself. Learning new things is hard. • Video editing is non-linear. It will take time to get comfortable. • Start simple! • Google/YouTube is your friend when you’re confused! • Get inspired by watching other vids.
  14. 14. iMovie example
  15. 15. Go from “I suck” to “I am mythical” in no time. Helpful links at
  16. 16. Thanks! ;) Subscribe to our YouTube channel: Follow our blog: Like us on Facebook: Follow us on Twitter: @WinkyFacex2 Follow us on Instagram: winkyfaceX2