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Google Adwords  Jump Start Training Course
[object Object],Ethan Chong – Google Adword Qualified Professional ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Google Adwords? ,[object Object],[object Object],[object Object]
Where will Google Adwords will appear? Google Search Results Search Network
Where will Google Adwords will appear? Content Network Gmail
Why Use Google Adwords?
Basic Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Basic Concepts
Basic Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Adwords Pays for Itself $1000 Investment in Adwords $1 cost per click  ≥ 1,000 Clicks 10% Conversion rate =100 Sales Average Sales =100 Sales $1k Investment Result in $10k in Sales Reinvest Profit, Optimized the Ad
Terms ,[object Object],[object Object],[object Object],[object Object]
Terms ,[object Object],[object Object],Google Adword Landing Page
Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Scout the Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Generating Keywords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Understand Different Matching Options ,[object Object],[object Object],[object Object],[object Object]
Broad Match ,[object Object],[object Object],[object Object],[object Object],[object Object]
Phrase Match ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exact Match ,[object Object],[object Object],[object Object]
Negative Keywords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wrap up Your Keywords ,[object Object],[object Object],[object Object],[object Object]
Go to   adwords.google.com Setting up Adwords Campaign
Choose Starter Edition For Beginner For Experienced  Advertiser
Choose your Target Language
Choose your Target Location
Create your Ad
Typical Ad
How to write effective ads? ,[object Object],[object Object]
How to write effective ads? ,[object Object],[object Object],[object Object]
How to write effective ads? ,[object Object],[object Object]
Put in Keywords
Set Your Budget
Account Setup
Understand Adwords Account Structure Car Audio Keyword list car speaker reviews mid bass speaker component speaker Keyword list Pioneer CD Player Car CD Player Sony Car CD Player Keyword list Car head lights Car tail lights Headlights bulbs Keyword list car wiper blades car wiper motors car wiper arms Account Campaign A Campaign B Ad Group A1 Ad Group A2 Ad Group B1 Ad Group B2 Car Accessories! ABC Car Audio & Accessories Limited Speaker CD Player Car Wiper Car Lights
Google Adwords Editor ,[object Object],[object Object],[object Object],[object Object],[object Object]
If you can afford to flush away your cash,  then please just stop here. Sounds Simple, Right ?
Do you make these mistakes? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It would look like this: ,[object Object],[object Object],An Adwords Ad A whole bunch of Different keywords The company’s home page
1st Mistake: ,[object Object],You should group them into different Ad groups.
Why Grouping?
2nd Mistake: ,[object Object],[object Object],[object Object],You should:
3rd Mistake : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3 rd  Mistake continue Just Give them exactly  what they want. Voice Mail Software Intelligent Voice Mail Software for you business needs…………………………………………………………………………..Make your communication Easier……………..custom expandable systems…………………. www.smithtelecom.com/voice-mail-software.html
4th Mistake: ,[object Object],[object Object],[object Object],[object Object]
Filter it out… You should do this: Tips: What indicates a non-buying Keywords?
5th Mistake  Create only 1 ad in an Ad Group Tips: Always split testing 2 ads at the same time! See which one performs better conversion!
5th Mistake (continue) ,[object Object],58 Clicks l 1.9% CTR   45 Clicks l 1.4% CTR ,[object Object],[object Object],[object Object]
Optimize your Landing Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Optimize your Landing Page ,[object Object],[object Object],[object Object],[object Object],[object Object]
Page size & layout ,[object Object],[object Object]
Build Trust & Confidence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tips Sharing ,[object Object],Rotate Ads Evenly
Additional Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Any questions? Just email me! [email_address]   谢谢
Selling Online for Small Businesses Creating and running a successful and profitable online store takes great  Shoppping Cart Software . Don't compromise -  webShaper  e-commerce  is a complete, marketing driven, user friendly  Search Engine Friendly (SEO) Shopping Cart Software , built for serious business to improve Search Engine Positioning, Increases Traffic, Boost Sales, Run Promotions, Reward Loyal Customers, Track Web Traffic and more!  Test Drive it Today! Logon to http:// www.neowave.com.my /DEMO   E-commerce Store Solution – Sell More Online
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Google Adwords - Kick Start Course

  • 1. Google Adwords Jump Start Training Course
  • 2.
  • 3.
  • 4. Where will Google Adwords will appear? Google Search Results Search Network
  • 5. Where will Google Adwords will appear? Content Network Gmail
  • 6. Why Use Google Adwords?
  • 7.
  • 8.
  • 9.
  • 10. How Adwords Pays for Itself $1000 Investment in Adwords $1 cost per click ≥ 1,000 Clicks 10% Conversion rate =100 Sales Average Sales =100 Sales $1k Investment Result in $10k in Sales Reinvest Profit, Optimized the Ad
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. Go to adwords.google.com Setting up Adwords Campaign
  • 23. Choose Starter Edition For Beginner For Experienced Advertiser
  • 24. Choose your Target Language
  • 25. Choose your Target Location
  • 28.
  • 29.
  • 30.
  • 34. Understand Adwords Account Structure Car Audio Keyword list car speaker reviews mid bass speaker component speaker Keyword list Pioneer CD Player Car CD Player Sony Car CD Player Keyword list Car head lights Car tail lights Headlights bulbs Keyword list car wiper blades car wiper motors car wiper arms Account Campaign A Campaign B Ad Group A1 Ad Group A2 Ad Group B1 Ad Group B2 Car Accessories! ABC Car Audio & Accessories Limited Speaker CD Player Car Wiper Car Lights
  • 35.
  • 36. If you can afford to flush away your cash, then please just stop here. Sounds Simple, Right ?
  • 37.
  • 38.
  • 39.
  • 41.
  • 42.
  • 43. 3 rd Mistake continue Just Give them exactly what they want. Voice Mail Software Intelligent Voice Mail Software for you business needs…………………………………………………………………………..Make your communication Easier……………..custom expandable systems…………………. www.smithtelecom.com/voice-mail-software.html
  • 44.
  • 45. Filter it out… You should do this: Tips: What indicates a non-buying Keywords?
  • 46. 5th Mistake  Create only 1 ad in an Ad Group Tips: Always split testing 2 ads at the same time! See which one performs better conversion!
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54. Any questions? Just email me! [email_address] 谢谢
  • 55. Selling Online for Small Businesses Creating and running a successful and profitable online store takes great Shoppping Cart Software . Don't compromise - webShaper e-commerce is a complete, marketing driven, user friendly Search Engine Friendly (SEO) Shopping Cart Software , built for serious business to improve Search Engine Positioning, Increases Traffic, Boost Sales, Run Promotions, Reward Loyal Customers, Track Web Traffic and more! Test Drive it Today! Logon to http:// www.neowave.com.my /DEMO E-commerce Store Solution – Sell More Online
  • 56.