Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Facebook Marketing

8,477 views

Published on

Facebook Page Marketing 101 for Small Business Online Merchants - Utilize Social Media to build customer relationship and brand awareness.

Published in: Business, Technology

Facebook Marketing

  1. Facebook Marketing 101 for webShaper Stores
  2. Facebook.com Overview <ul><li>World Largest Social Networking Site </li></ul><ul><li>300 Million users and growing </li></ul><ul><li>Malaysia - 3,047,660 people only and growing </li></ul><ul><li>50% Log on at least once a day </li></ul><ul><li>A social platform to engage your customers and Prospects </li></ul><ul><li>More statistics at http:// www.facebook.com/press/info.php?statistics </li></ul>
  3. Facebook is Wildly popular for eTailers
  4. KickStart Your Facebook Fan Page <ul><li>Setup Facebook Page – It’s FREE! </li></ul><ul><li>(Do NOT use Facebook Group – 5k limitation, Do NOT use personal profile) </li></ul><ul><ul><li>http://www.facebook.com/pages/create.php </li></ul></ul><ul><li>Become the 1 st fan of your Fan page! </li></ul><ul><ul><li>Then start grabbing “Fans”, minimum 25 Fans needed to be entitled to a username (brand) for your Facebook page. </li></ul></ul><ul><ul><li>Username eg http://www.facebook.com/ webShaper </li></ul></ul><ul><li>Set a name for your page </li></ul><ul><ul><li>http://www.facebook.com/username/ </li></ul></ul>
  5. KickStart Your Facebook Fan Page <ul><li>Grab FanBox Widgets to put on left, right or bottom of </li></ul><ul><li>your webShaper Stores </li></ul><ul><ul><li>http:// www.facebook.com/facebook -widgets/ </li></ul></ul><ul><li>Are you are done! Start Promoting Your Page it via </li></ul><ul><li>Facebook Ad (Pay Per Click recommended) and get </li></ul><ul><li>permission to engage people who like what you sell or </li></ul><ul><li>do!! http://www.facebook.com/ads/create/ </li></ul>
  6. The Page Your Store logo Share news / link Share photos Client Interaction via Comment / like / share
  7. Grab the Fan Box Code from Facebook Widget http://www.facebook.com/facebook-widgets/
  8. This is how Fan Box looks on your store
  9. What you can do with Facebook Page? <ul><li>Build your Community / Followers / Fans! </li></ul><ul><li>Post News & Events / Products / Promotions </li></ul><ul><li>(Each time you post an update, new post showing up on Fan’s Facebook homepage, clients can thus see & interact! It’s as easy as copy link from your webShaper Stores and share it! ) </li></ul>webShaper Stores’s Product Page Link Product picture and details nicely formatted and displayed
  10. What you can do with Facebook Page? <ul><li>Distribute your coupon codes </li></ul><ul><li>(Starbucks survey on Facebook.com/Starbucks reveal </li></ul><ul><li>this is their customer Top request!) </li></ul><ul><li>Tips: Learn how to create discount codes for webShaper stores at </li></ul><ul><li>http://www.webshaper.com.my/learn/video/discount-code.html </li></ul>
  11. What you can do with Facebook Page? <ul><li>Messages directly to their Facebook Inbox (Just like email marketing ! Please don’t spam - solid content rules, make sure it’s relevant & worth their time clicking) </li></ul><ul><li>Setup Event Invitation, Polling and more! </li></ul>
  12. What you can do with Facebook Page? <ul><li>Advertise Your Page in Facebook (Profile specific targeting! Can filter via age, marital status, sex, country & even on their birthday! Can give out a special coupon code for the birthday boys & gals! ) </li></ul>
  13. And of course…. <ul><li>You cannot just rely on Facebook alone… </li></ul><ul><li>(Even if life without Facebook, We still need to buy stuff right?) </li></ul>
  14. Mwstyles.com - Customer Success story <ul><li>Small Online Boutique, thrive on service. </li></ul><ul><li>6500+ fans in 3 months time !!! </li></ul>
  15. Mwstyles.com - Interact + Engage <ul><li>Clicking with Clients & Prospects - One product posting get 50 “likes” leading to BUY ! </li></ul>
  16. More reading spice up your know-how <ul><li>IKEA's brilliant Facebook campaign </li></ul><ul><li>http://news.cnet.com/8301-17852_3-10404937-71.html?tag=rtcol;pop </li></ul><ul><li>Facebook Page Details </li></ul><ul><li>http://www.facebook.com/advertising/FacebookPagesProductGuide.pdf </li></ul><ul><li>10 Rules for Facebook Advertising </li></ul><ul><li>http://www.businessinsider.com/10-rules-for-advertising-on-facebook-2009-7 </li></ul>
  17. Join us and Stay updated! Twitter.com/webShaper sales @webShaper.net Facebook.com/webShaper Facebook.com/MalaysiaOnlineStore
  18. The End
  19. <ul><li>The information contained in this document represents the current view of Neowave Sdn Bhd on the issues discussed as of the date of publication. Because </li></ul><ul><li>Neowave must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Neowave, and Neowave cannot </li></ul><ul><li>guarantee the accuracy of any information presented after the date of publication. </li></ul><ul><li>This overview is for informational purposes only. Neowave MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. Use it at your own </li></ul><ul><li>risk. </li></ul><ul><li>Complying with all applicable copyright laws is the responsibility of the user. Without limiting the rights under copyright, no part of this document may be </li></ul><ul><li>reproduced, stored in or introduced into a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording, or </li></ul><ul><li>otherwise), or for any purpose, without the express written permission of Neowave Sdn Bhd. </li></ul><ul><li>Neowave may have patents, patent applications, trademarks, copyrights, or other intellectual property rights covering subject matter in this document. Except </li></ul><ul><li>as expressly provided in any written license agreement from Neowave, the furnishing of this document does not give you any license to these patents, </li></ul><ul><li>trademarks, copyrights, or other intellectual property. </li></ul><ul><li>Neowave and webShaper are either registered trademarks or trademarks of Neowave Sdn Bhd in Malaysia and/or other countries. The names of actual </li></ul><ul><li>companies and products mentioned herein may be the trademarks of their respective owners. </li></ul>

×