Facebook Marketing


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Facebook Page Marketing 101 for Small Business Online Merchants - Utilize Social Media to build customer relationship and brand awareness.

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Facebook Marketing

  1. Facebook Marketing 101 for webShaper Stores
  2. Facebook.com Overview <ul><li>World Largest Social Networking Site </li></ul><ul><li>300 Million users and growing </li></ul><ul><li>Malaysia - 3,047,660 people only and growing </li></ul><ul><li>50% Log on at least once a day </li></ul><ul><li>A social platform to engage your customers and Prospects </li></ul><ul><li>More statistics at http:// www.facebook.com/press/info.php?statistics </li></ul>
  3. Facebook is Wildly popular for eTailers
  4. KickStart Your Facebook Fan Page <ul><li>Setup Facebook Page – It’s FREE! </li></ul><ul><li>(Do NOT use Facebook Group – 5k limitation, Do NOT use personal profile) </li></ul><ul><ul><li>http://www.facebook.com/pages/create.php </li></ul></ul><ul><li>Become the 1 st fan of your Fan page! </li></ul><ul><ul><li>Then start grabbing “Fans”, minimum 25 Fans needed to be entitled to a username (brand) for your Facebook page. </li></ul></ul><ul><ul><li>Username eg http://www.facebook.com/ webShaper </li></ul></ul><ul><li>Set a name for your page </li></ul><ul><ul><li>http://www.facebook.com/username/ </li></ul></ul>
  5. KickStart Your Facebook Fan Page <ul><li>Grab FanBox Widgets to put on left, right or bottom of </li></ul><ul><li>your webShaper Stores </li></ul><ul><ul><li>http:// www.facebook.com/facebook -widgets/ </li></ul></ul><ul><li>Are you are done! Start Promoting Your Page it via </li></ul><ul><li>Facebook Ad (Pay Per Click recommended) and get </li></ul><ul><li>permission to engage people who like what you sell or </li></ul><ul><li>do!! http://www.facebook.com/ads/create/ </li></ul>
  6. The Page Your Store logo Share news / link Share photos Client Interaction via Comment / like / share
  7. Grab the Fan Box Code from Facebook Widget http://www.facebook.com/facebook-widgets/
  8. This is how Fan Box looks on your store
  9. What you can do with Facebook Page? <ul><li>Build your Community / Followers / Fans! </li></ul><ul><li>Post News & Events / Products / Promotions </li></ul><ul><li>(Each time you post an update, new post showing up on Fan’s Facebook homepage, clients can thus see & interact! It’s as easy as copy link from your webShaper Stores and share it! ) </li></ul>webShaper Stores’s Product Page Link Product picture and details nicely formatted and displayed
  10. What you can do with Facebook Page? <ul><li>Distribute your coupon codes </li></ul><ul><li>(Starbucks survey on Facebook.com/Starbucks reveal </li></ul><ul><li>this is their customer Top request!) </li></ul><ul><li>Tips: Learn how to create discount codes for webShaper stores at </li></ul><ul><li>http://www.webshaper.com.my/learn/video/discount-code.html </li></ul>
  11. What you can do with Facebook Page? <ul><li>Messages directly to their Facebook Inbox (Just like email marketing ! Please don’t spam - solid content rules, make sure it’s relevant & worth their time clicking) </li></ul><ul><li>Setup Event Invitation, Polling and more! </li></ul>
  12. What you can do with Facebook Page? <ul><li>Advertise Your Page in Facebook (Profile specific targeting! Can filter via age, marital status, sex, country & even on their birthday! Can give out a special coupon code for the birthday boys & gals! ) </li></ul>
  13. And of course…. <ul><li>You cannot just rely on Facebook alone… </li></ul><ul><li>(Even if life without Facebook, We still need to buy stuff right?) </li></ul>
  14. Mwstyles.com - Customer Success story <ul><li>Small Online Boutique, thrive on service. </li></ul><ul><li>6500+ fans in 3 months time !!! </li></ul>
  15. Mwstyles.com - Interact + Engage <ul><li>Clicking with Clients & Prospects - One product posting get 50 “likes” leading to BUY ! </li></ul>
  16. More reading spice up your know-how <ul><li>IKEA's brilliant Facebook campaign </li></ul><ul><li>http://news.cnet.com/8301-17852_3-10404937-71.html?tag=rtcol;pop </li></ul><ul><li>Facebook Page Details </li></ul><ul><li>http://www.facebook.com/advertising/FacebookPagesProductGuide.pdf </li></ul><ul><li>10 Rules for Facebook Advertising </li></ul><ul><li>http://www.businessinsider.com/10-rules-for-advertising-on-facebook-2009-7 </li></ul>
  17. Join us and Stay updated! Twitter.com/webShaper sales @webShaper.net Facebook.com/webShaper Facebook.com/MalaysiaOnlineStore
  18. The End
  19. <ul><li>The information contained in this document represents the current view of Neowave Sdn Bhd on the issues discussed as of the date of publication. Because </li></ul><ul><li>Neowave must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Neowave, and Neowave cannot </li></ul><ul><li>guarantee the accuracy of any information presented after the date of publication. </li></ul><ul><li>This overview is for informational purposes only. Neowave MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. Use it at your own </li></ul><ul><li>risk. </li></ul><ul><li>Complying with all applicable copyright laws is the responsibility of the user. Without limiting the rights under copyright, no part of this document may be </li></ul><ul><li>reproduced, stored in or introduced into a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording, or </li></ul><ul><li>otherwise), or for any purpose, without the express written permission of Neowave Sdn Bhd. </li></ul><ul><li>Neowave may have patents, patent applications, trademarks, copyrights, or other intellectual property rights covering subject matter in this document. Except </li></ul><ul><li>as expressly provided in any written license agreement from Neowave, the furnishing of this document does not give you any license to these patents, </li></ul><ul><li>trademarks, copyrights, or other intellectual property. </li></ul><ul><li>Neowave and webShaper are either registered trademarks or trademarks of Neowave Sdn Bhd in Malaysia and/or other countries. The names of actual </li></ul><ul><li>companies and products mentioned herein may be the trademarks of their respective owners. </li></ul>