Strategy First! Why You Need a Social Media Strategy

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This presentation was given at the Social Media for Small Business seminar held by SCORE Corpus Christi on Thursday, June 10, 2010. We at Neovia Solutions believe strategy should come first in social media marketing.

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  • Strategy First! Why You Need a Social Media Strategy

    1. 1. Strategy First! Why You Need a Social Media Strategy
    2. 2. Social Media Mythbusting
    3. 3. What is Social Media?
    4. 4. Social Media Tools & Technologies
    5. 5. Social Media Tools & Technologies Blogs
    6. 6. Social Media Tools & Technologies Location-Based & Blogs Review Apps
    7. 7. Social Media Tools & Technologies Location-Based & Blogs Review Apps Social Networks
    8. 8. Social Media Tools & Technologies Location-Based & Blogs Review Apps Social Networks Microblogs
    9. 9. Social Media Tools & Technologies Location-Based & Blogs Review Apps Social Networks Microblogs Multimedia Sharing
    10. 10. Social Media Tools & Technologies Location-Based & Blogs Review Apps Social Networks Microblogs Multimedia Sharing Article Sharing & Voting
    11. 11. Why You Need A Strategy
    12. 12. The P in POST: People
    13. 13. Social Technographics Females, Age 25-34
    14. 14. Social Technographics Males, Age 45-54
    15. 15. Social Network Participation in Corpus Christi by Age Percent of Local Social Network Participation by Age 9% Under 18 21% 24% 18-24 37% 24% 25-34 23% 17% 35-44 9% 14% 45-54 4% Facebook Myspace 10% 55+ 6%
    16. 16. The O in POST: Objectives
    17. 17. Why Are You Here?
    18. 18. Why Are You Here? • Listening - Gathering feedback, doing research
    19. 19. Why Are You Here? • Listening - Gathering feedback, doing research • Talking - Increasing brand awareness, educating consumers, promotions, traditional marketing
    20. 20. Why Are You Here? • Listening - Gathering feedback, doing research • Talking - Increasing brand awareness, educating consumers, promotions, traditional marketing • Energizing - Increasing online/store traffic, increase word-of-mouth/referrals
    21. 21. Why Are You Here? • Listening - Gathering feedback, doing research • Talking - Increasing brand awareness, educating consumers, promotions, traditional marketing • Energizing - Increasing online/store traffic, increase word-of-mouth/referrals • Supporting - Providing tech support, customer service
    22. 22. Why Are You Here? • Listening - Gathering feedback, doing research • Talking - Increasing brand awareness, educating consumers, promotions, traditional marketing • Energizing - Increasing online/store traffic, increase word-of-mouth/referrals • Supporting - Providing tech support, customer service • Embracing - Creating new products
    23. 23. The S in POST: Strategy
    24. 24. People + Objectives = Strategy
    25. 25. The T in POST:Technology
    26. 26. Tips for Avoiding BSOS
    27. 27. Tips for Avoiding BSOS • Have a clear, concise strategy on paper: Are your people there? Can you meet your objectives?
    28. 28. Tips for Avoiding BSOS • Have a clear, concise strategy on paper: Are your people there? Can you meet your objectives? • Do research
    29. 29. Tips for Avoiding BSOS • Have a clear, concise strategy on paper: Are your people there? Can you meet your objectives? • Do research • Evaluate user-friendliness
    30. 30. Tips for Avoiding BSOS • Have a clear, concise strategy on paper: Are your people there? Can you meet your objectives? • Do research • Evaluate user-friendliness • Let “efficiency” and “effectiveness” be your watchwords
    31. 31. Choose Wisely!
    32. 32. Choose Wisely!
    33. 33. Consistency is King
    34. 34. Create a Schedule
    35. 35. Questions? facebook.com/neovia twitter.com/neovia holly@neoviasolutions.com www.neoviasolutions.com

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