CCAAF Presentation

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This is a version of our popular Strategy First presentation we did for the Corpus Christi chapter of the American Advertising Federation. It includes new slides on netiquette and popular case studies.

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  • CCAAF Presentation

    1. 1. Strategy First! Why You Need a Social Media Strategy
    2. 2. Social Media Mythbusting
    3. 3. What is Social Media?
    4. 4. Social Media Tools & Technologies
    5. 5. Social Media Tools & Technologies Blogs
    6. 6. Social Media Tools & Technologies Location-Based & Blogs Review Apps
    7. 7. Social Media Tools & Technologies Location-Based & Blogs Review Apps Social Networks
    8. 8. Social Media Tools & Technologies Location-Based & Blogs Review Apps Social Networks Microblogs
    9. 9. Social Media Tools & Technologies Location-Based & Blogs Review Apps Social Networks Microblogs Multimedia Sharing
    10. 10. Social Media Tools & Technologies Location-Based & Blogs Review Apps Social Networks Microblogs Multimedia Sharing Article Sharing & Voting
    11. 11. Why You Need A Strategy
    12. 12. The P in POST: People
    13. 13. Social Technographics Females, Age 25-34
    14. 14. Social Technographics Males, Age 45-54
    15. 15. Social Network Participation in Corpus Christi by Age Percent of Local Social Network Participation by Age 9% Under 18 21% 24% 18-24 37% 24% 25-34 23% 17% 35-44 9% 14% 45-54 4% Facebook Myspace 10% 55+ 6%
    16. 16. The O in POST: Objectives
    17. 17. Why Are You Here?
    18. 18. Why Are You Here? • Listening - Gathering feedback, doing research
    19. 19. Why Are You Here? • Listening - Gathering feedback, doing research • Talking - Increasing brand awareness, educating consumers, promotions, traditional marketing
    20. 20. Why Are You Here? • Listening - Gathering feedback, doing research • Talking - Increasing brand awareness, educating consumers, promotions, traditional marketing • Energizing - Increasing online/store traffic, increase word-of-mouth/referrals
    21. 21. Why Are You Here? • Listening - Gathering feedback, doing research • Talking - Increasing brand awareness, educating consumers, promotions, traditional marketing • Energizing - Increasing online/store traffic, increase word-of-mouth/referrals • Supporting - Providing tech support, customer service
    22. 22. Why Are You Here? • Listening - Gathering feedback, doing research • Talking - Increasing brand awareness, educating consumers, promotions, traditional marketing • Energizing - Increasing online/store traffic, increase word-of-mouth/referrals • Supporting - Providing tech support, customer service • Embracing - Creating new products
    23. 23. The S in POST: Strategy
    24. 24. People + Objectives = Strategy
    25. 25. The T in POST:Technology
    26. 26. Tips for Avoiding BSOS
    27. 27. Tips for Avoiding BSOS • Have a clear, concise strategy on paper: Are your people there? Can you meet your objectives?
    28. 28. Tips for Avoiding BSOS • Have a clear, concise strategy on paper: Are your people there? Can you meet your objectives? • Do research
    29. 29. Tips for Avoiding BSOS • Have a clear, concise strategy on paper: Are your people there? Can you meet your objectives? • Do research • Evaluate user-friendliness
    30. 30. Tips for Avoiding BSOS • Have a clear, concise strategy on paper: Are your people there? Can you meet your objectives? • Do research • Evaluate user-friendliness • Let “efficiency” and “effectiveness” be your watchwords
    31. 31. Choose Wisely!
    32. 32. Choose Wisely!
    33. 33. Consistency is King
    34. 34. Create a Schedule
    35. 35. Netiquette • The Golden Rule • Don’t be a troll • Respect Copyrights • DON’T TYPE IN ALL CAPS • Don’t SPAM (even unintentionally)
    36. 36. Netiquette • Be honest & transparent • Use proper spelling & grammar • Respect Terms of Service • Keep it PG-13 • Research & attribute
    37. 37. Great Case Studies • Sales: Dell Outlet http://tinyurl.com/dellcomp-case • Business to Business: HP http://tinyurl.com/HP-case • Engaging: Coca-Cola http://tinyurl.com/coke-case • Listening: Starbucks http://tinyurl.com/sbux-case
    38. 38. Questions? facebook.com/neovia twitter.com/neovia holly@neoviasolutions.com www.neoviasolutions.com

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