Benn Achilleas - Neoco

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Social CRM

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  • Benn Achilleas - Neoco

    1. 1. Social CRM Benn Achilleas
    2. 2. Social CRM
    3. 3. Social CRM What is it?
    4. 4. Social CRM What is it? Who does it reach?
    5. 5. Social CRM What is it? Who does it reach? Where is your brand?
    6. 6. Social CRM What is it? Who does it reach? Where is your brand? What you need to be doing.
    7. 7. What is Social CRM
    8. 8. What is Social CRM Social CRM is all about people and community. Itʼs about how your company intends to participate in the ongoing conversations taking place online
    9. 9. Who does it reach?
    10. 10. Who does it reach? Not a magic wand. Not all customers.
    11. 11. Who does it reach? Not a magic wand. Not all customers. Social CRM audience:
    12. 12. Who does it reach? Not a magic wand. Not all customers. Social CRM audience: Much more in control
    13. 13. Who does it reach? Not a magic wand. Not all customers. Social CRM audience: Much more in control Sustained contact with brand
    14. 14. Who does it reach? Not a magic wand. Not all customers. Social CRM audience: Much more in control Sustained contact with brand Self service, mutual participation
    15. 15. Social-volution
    16. 16. Where is your brand?
    17. 17. Where is your brand? Self awareness
    18. 18. Where is your brand? Self awareness Stand tall
    19. 19. Where is your brand? Self awareness Stand tall Interaction
    20. 20. Where is your brand? Self awareness Stand tall Interaction Integration
    21. 21. What do you need to be doing?
    22. 22. What do you need to be doing? Social environment
    23. 23. What do you need to be doing? Social environment Customer participation mechanics
    24. 24. What do you need to be doing? Social environment Customer participation mechanics Shared collective intelligence
    25. 25. What do you need to be doing? Social environment Customer participation mechanics Shared collective intelligence Integrated thinking
    26. 26. Questions?
    27. 27. Coffee & Data We hope to see you at our next event: Thursday 15 July 2010 To book a place please email: events@neoco.com More info will follow via our newsletter and blog or follow us on Twitter: @Neoco
    28. 28. Thank you

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