Belfast presentation fjorge

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Belfast presentation fjorge

  1. 1. Self-Presentation on On-line Communication Platforms<br />Filipa Jorge e Maria João Antunes<br />University of Aveiro, Department of Communication and Art, Portugal<br />Filipa.jorge@ua.pt<br />1<br />
  2. 2. Contents<br />Research question and objectives<br />On-line self-presentationand SNS<br />Empirical Study<br />Results<br />Conclusions<br />References<br />2<br />
  3. 3. Research question and objectives<br />What is the use given to contents (text, images and video) on on-line self-presentations?[Impact of gender and age]<br />Objectives:<br /><ul><li>To analyzeusers’ behavioronFacebookconsideringtheirself-descriptionusingtext (“About Me”), “Photos” andwallpublications (“Status” and “Link”);
  4. 4. To understandtheimpactofgenderand age onself-presentationonFacebook;
  5. 5. To analyze the frequency of contents (Status, Links, Photos and Videos) publication on Facebook profiles;
  6. 6. To determine the publication method prefered (Facebook Video or external links to other video publication platforms);
  7. 7. To determine the theme of published videos.</li></ul>3<br />
  8. 8. On-line self-presentation<br />“The impact of Internet in social relationships has been at the centre of academic debates since the early days of Internet diffusion”. (Gennaro & Dutton, 2007)<br />On-line self-presentation evolution:<br />Personal sites<br />MUDs<br />On-line dating sites<br />On-line social networks<br />4<br />
  9. 9. Social Networks Sites<br />Oneofthemost popular servicesof Web 2.0.<br />SNS  Social Media  encourages contributions and feedback from interested users. It blurs the line between media and audience (Mayfield, 2007).<br />Thistypeof CMC allowsthe use ofdifferenttypesofcontents (text, photos, video, etc) andthemaintenanceof a friends’ network.<br />5<br />
  10. 10. On-line self-presentation<br />On-line social networks have brought a new form of self-presentation:<br />Blurring between front-stage and back-stage  “glass bedroom” (Pearson, 2009);<br />More difficulties to create false profiles  anchor relationships (Zhao et al., 2008);<br />Increase the number of weak ties (Pearson, 2009);<br />Facebook identities have real consequences for individuals’ lives (Zhao et al., 2008);<br />Facebook promotes a culture of group identity (Strano, 2008).<br />6<br />
  11. 11. Empirical Study<br />1) On-line questionnaire(28th February – 20th March 2011):<br />The questionnaire aimed to collect information about:<br />Users’ personnal data;<br />Internet use;<br />Facebook use;<br />Experience of video publication on Facebook.<br />2) Observation:<br />Direct observation of 20 Facebook profiles (all the activity registered in the wall);<br />15 consecutive days (19th April – 3rd May 2011);<br />Qualitative and quantitative analysis of the collected data.<br />7<br />
  12. 12. Questionnairerespondents/Observationparticipants<br />8<br />
  13. 13. Questionnairerespondents/Observationparticipants<br />Education: <br />11 High school or <<br />7 Degree<br />2 Post-graduation<br />Occupation: <br />5 Students<br />4 Teachers<br />2 Workers on Public Services<br />9 Others<br />Activity on Facebook<br />3 < 1year <br />17 [1-4 years] <br />Weekly access (Facebook)<br />3 < 3 times/week<br />3 [5-7 times/week] <br />14 > 7 times/week <br />Video publication on Facebook: <br />16 Yes<br />Video publication method on Facebook<br />15 YouTube<br />1 Facebook Video<br />4 Without answer<br />9<br />
  14. 14. Results – ProfileInformation<br /><ul><li>AvailableInformation:
  15. 15. 20 Profile Picture
  16. 16. 18 Birthday
  17. 17. 18 Music
  18. 18. 17 Gender
  19. 19. 17 Family
  20. 20. 17 Emails
  21. 21. 16 Relationship Status
  22. 22. 16 Movies</li></ul>14 ≥ 500 Friends<br />10<br />
  23. 23. Results – ProfileInformation<br /><ul><li>MissingInformation:
  24. 24. 20 SportsYou Play
  25. 25. 19 People Who Inspire You
  26. 26. 19 FeaturedFriends
  27. 27. 18 Interested In
  28. 28. 18 Political Views
  29. 29. 18 Games</li></ul>11<br />
  30. 30. Results – ProfileInformation<br />Genderdifferences:<br />Female:<br />Birthdayusuallywithoutyear<br />Use more adjectives intheirself-description, more directedand more succintsentences (About Me)<br />Frequently use descriptionsoftheirwayoflife (About Me)<br />More changesinprofilepicture (12 changesduringthe 15 days)<br />More emphasysonbodyandsensuality<br />Highlightfamilymembersintheirprofiles<br />More favoritequotations<br />Male:<br />Longer textual self-descriptions (About Me)<br />Close-up inprofilepictures<br />More favoriteteamsandathletes<br />More emphasysonactivitiesandinterests<br />Lesschangesinprofilepicture (4 changesduringthe 15 days)<br />12<br />
  31. 31. Results – ProfileInformation<br />Age differences:<br />18 - 23:<br />Individual profilepictureswithout a contextemphasysonbodyandsensuality<br />More music, booksandfavoriteteams<br />More activitiesandinterests<br />Frequently use descriptionsoftheirwayoflife (About Me)<br />24 – 29:<br />More profilepictureshavingfunwithfriends<br />30 – 41:<br />More movies<br />Writeabouttheirbirthday’splaceand/orabouttheplacewheretheylive<br />> 41 years:<br />Birthdayusuallywithoutyear<br />Individual profilepictureswithin a context (landscape, exibitions, etc)<br />More changesinprofilepicture (8 changesduringthe 15 days)<br />13<br />
  32. 32. Results – ProfileInformation<br />ProfilePhotosExamples:<br />Bodyandsensuality<br />Individual profilephotos<br />withcontext<br />Close-up<br />Groupidentity: <br />familyandfriends<br />14<br />
  33. 33. Results – PhotosInformation (Albums)<br />Total number os albunsanalised: 109<br />15<br />
  34. 34. Results – PhotosInformation (Albums)<br />Genderdifferences:<br /><ul><li>Male:
  35. 35. Create more albums thanwomen
  36. 36. Female:
  37. 37. Organize theirphotosaccording to visual contents (family, friendsandpets)</li></ul>Summer 2010<br />16<br />
  38. 38. Results – PhotosInformation (Albums)<br />Age differences:<br />18 - 23:<br />More albunswith individual pictureswithoutcontext<br />24 – 29:<br />More albunsshowingdailyactivitiesandgoingoutwithfriends<br />> 41 years:<br />Lessalbumcreation<br />17<br />
  39. 39. Results – PublicationsintheWall (duringobservationperiod – 15 days)<br />18<br />
  40. 40. Results – PublicationsintheWall (duringobservationperiod – 15 days)<br />AlbunsPhotos:<br />Total numberofalbumsphotosanalised: 61<br />WallPhotos:<br />Total numberofwallphotosanalised: 43<br />19<br />
  41. 41. Results – PublicationsintheWall (duringobservationperiod – 15 days)<br />YoutubeVideos:<br />Total numberofYoutubevideosanalised: 89<br />20<br />
  42. 42. Results – PublicationsintheWall (duringobservationperiod – 15 days)<br />FacebookVideo (beforeobservation) vs. Youtube:<br />21<br />
  43. 43. Results – PublicationsintheWall (duringobservationperiod – 15 days)<br />Status:<br />Total numberof status analised: 74<br />Links:<br />Total numberof links analised: 33<br />22<br />
  44. 44. Results – PublicationsintheWall (duringobservationperiod – 15 days)<br />Genderdifferences:<br />Female:<br />More status (sentences, citations, thoughtsandeveryday)<br />More albunsandwallphotos (66 publicationsin 15 days )  groupidentity (family)<br />Male:<br />Albunsphotos groupidentity (friends)<br />More contentsrelatedwihlocation, holidaysandnature<br />More links (news abouteconomy)<br />More videos (FacebookVideoandYoutube)<br />Onlyusersthatpublishwallphotosaboutsports<br />23<br />
  45. 45. Results – PublicationsintheWall (duringobservationperiod – 15 days)<br />Age differences:<br />> 41 years:<br />More status, links, photosandvideos Themost active onthe social network<br />More albunsphotosrelatedwithsellingproducts<br />18 - 23:<br />More status relatedwithnightout<br />24<br />
  46. 46. Conclusions<br />Zhaoet. al. (2008) – Threemodesofidentityconstruction:<br />“Visual self” - large numbers of photographs;<br />“Cultural self” - cultural preferences (“ArtsandEntertainment”);<br />“Narrative self” – “About Me”.<br />InthispaperweproposetheinclusionofVideosinthefirstmode (“Visual self”), Links inthesecondmode (“Cultural self”) and Status inthethirdmode (“Narrative self”).<br />25<br />
  47. 47. Conclusions<br />1º <br />2º<br />3º<br />26<br />
  48. 48. Conclusions<br />Womenandyoungusers are more concernedwiththeir on-line popularity.<br />InFacebookthereis a trend to create a groupidentity, mostlywithfamilyandfriends. Women stand outinthistopic.<br />However, users prefere to bealoneinprofilephotos (individual promotion).<br />Youtube Videosproducedbyotherusers.<br />FacebookVideo  Videosproducedbytheprofileowner.<br />This online social network is therefore an extension of real life (Turkle, 1997) and the real personality of the users (Back et al., 2010), where it is possible to observe also a strong influence of socially accepted norms (Zhao et al., 2008).<br />27<br />
  49. 49. References<br />Back, M. D., Stopfer, J. M., Vazire, S., Gaddis, S., Schmukle, S. C., Egloff, B., & Gosling, S. D. (2010). Facebook Profiles Reflect Actual Personality, Not Self-Idealization.<br />GENNARO, C. & DUTTON, W. H.(2007). Reconfiguring Friendships: Social relationships and the Internet'. Information, Communication & Society,10:5, 591–618.<br />Mayfield, A. (2007). What is social media? iCrossing (Ed.) An e-book from iCrossing.<br />Pearson, E. (2009). All the World Wide Web's a stage: The performance of identity in online social networks. Peer-reviewed Journal on the Internet, 14.<br />Strano, M. M. (2008). User Descriptions and Interpretations of Self-Presentation through Facebook Profile Images. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 2. <br />Turkle, S. (1997). Life On The Screen: Identity In The Age Of The Internet. Nova Iorque: Touchstone. <br />Zhao, S., Grasmuck, S., & Martin, J. (2008). Identity construction on Facebook: Digital empowerment in anchored relationships. Computers in Human Behavior, 24(5). <br />28<br />

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