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State of the State: What’s Happening in the Database Market?

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Speaker: John Broad, Neo4j

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State of the State: What’s Happening in the Database Market?

  1. 1. John A. Broad, VP Strategic Channels & Alliances, Neo4j Neo4j GraphTour Mexico City November 12, 2019
  2. 2. Welcome! #graphtour #neo4j
  3. 3. Thank You, Sponsors!
  4. 4. Agenda • Graphs 101 • Data Management Trends • Case Studies
  5. 5. Frederik Obermaier, Süddeutsche Zeitung, on the importance of networks in journalism. From Panel at Columbia University Feb 23, 2018. “I’ve only come across 3 or 4 stories in my career that weren’t about networks.”
  6. 6. ACCOUNT ADDRESS PERSON PERSON NAME STREET BANK NAME COMPANY BANK BAHAMAS 2.6 TB 11.5 million documents Emails, Scanned Documents, Bank Statements etc…
  7. 7. 2.6 TB 11.5 million documents Emails, Scanned Documents, Bank Statements etc… Person B Bank US Account 123 Person A Acme Inc Bank Bahama s Address XNODE RELATIONSHIP
  8. 8. 2.6 TB 11.5 million documents Emails, Scanned Documents, Bank Statements etc…
  9. 9. ICIJ Pulitzer Prize Winner 2017
  10. 10. Common Graph Use Cases Fraud Detection Real-Time Recommendations Network & IT Operations Master Data Management Knowledge Graph Identity & Access Management airbnb
  11. 11. “Forrester estimates that over 25% of enterprises will be using graph databases by 2017.” Forrester, 2014
  12. 12. DB-engines Ranking of Database Categories • Graph DBMS • Key-value stores • Document stores • Wide column store • RDF stores • Time stores • Native XML DBMS • Object oriented DBMS • Multivalue DBMS • Relational DBMS Graph DB 2013 2014 2015 2016 2017 2018 2019 Popularity of Graphs
  13. 13. Trend No. 5: Graph … The application of graph processing and graph DBMSs will grow at 100 percent annually through 2022 to continuously accelerate data preparation and enable more complex and adaptive data science. … Graph analytics will grow in the next few years due to the need to ask complex questions across complex data, which is not always practical or even possible at scale using SQL queries. https://www.gartner.com/en/newsroom/press-releases/2019-02-18-gartner-identifies-top-10-data-and-analytics-technolo February 18, 2019
  14. 14. Mainstream Markets Demand Skills
  15. 15. Breaking News: Database Market History
  16. 16. Strictly Confidential Neo4j Aura – Announced 11/6 20 Flexible Reliable ● Zero Administration ● On-Demand Scaling ● Simple, consumption based pricing ● Always-On and self-healing, clustered configuration ● Data Integrity & Durability ● Secure including end-to-end encryption ● Native graph performance ● World’s most popular graph query language ● Broad language support - drivers for Java, .NET, JavaScript, Python, Go, Spring, etc. Developer Friendly The world's most flexible, reliable and developer-friendly graph database as a service.
  17. 17. Retail 7 of top 10 Finance 20 of top 25 7 of top 10 Software Hospitality 3 of top 5 Telco 4 of top 5 Airlines 3 of top 5 Logistics 3 of top 5 76% FORTUNE 100 have adopted or are piloting Neo4j
  18. 18. • Free access for startups with up to 50 employees; under $3M in revenue • Neo4j Enterprise Edition • Neo4j Bloom • Apply at http://neo4j.com/startup-program • Notable alumni include: Medium Neo4j Startup Program Expansion
  19. 19. Background • Social network of 10M graphic artists • Peer-to-peer evaluation of art and works-in-progress • Job sourcing site for creatives • Massive, millions of updates (reads & writes) to Activity Feed • 150 Mongos to 48 Cassandras to 3 Neo4j’s! Business Problem • Artists subscribe, appreciate and curate “galleries” of works of their own and from other artists • Activities Feed is how everyone receives updates • 1st implementation was 150 MongoDB instances • 2nd implementation shrunk to 48 Cassandras, but it was still too slow and required heavy IT overhead Solution and Benefits • 3rd implementation shrunk to 3 Neo4j instances • Saved over $500k in annual AWS fees • Reduced data footprint from 50TB to 40GB • Significantly easier to introduce new features like, “New projects in you Network” Adobe Behance Social Network of 10M Graphic Artists Social Network25 EE Customer since 2016 Q
  20. 20. Home Security Internet of things Institutional Memory Entertainment Recommendations Home Operations Personalization Voice Enabled Smart Home
  21. 21. 27
  22. 22. Background • Largest Cable TV & Internet Provider in US • 3rd Largest network on the planet • xFi is consumer experience in 3M houses • Internet, router, devices, security, voice & telephony • Transformational customer experience Business Problem • Integrate all experience in a smart home • Create innovative ideas based on cross-platform and household member preferences • Add integrated value of xFinity triple play & quad- play services (internet, VoIP, cable TV & home security) Solution and Benefits • Custom content per household member • Security reminders (kids are home, garage left open) • Serves millions of households • Makes content recommendations based on occupant, time of day, permissions and preferences • Has Siri-like voice commands COMCAST Xfinity xFi TELECOMMUNICATIONS Smart Home / Internet of Things28 EE Customer since 2016 Q
  23. 23. AI & Graphs
  24. 24. EVIDENCE BASED MACHINE LEARNING SYSTEMS PRESCRIPTE ANALYTICS NATURAL LANGUAGE GENERATION “Yankees” “Giants” “Penguins” “Jets” “Bears” “Red Soxs” NLP/TEXT MINING PREDICITVE ANALYTICS RECOMMENDATION ENGINES DEEP LEARNING
  25. 25. Strictly ConfidentialStrictly Confidential The Market Sees Strong Synergy between Graphs and Artificial Intelligence 31 AI research papers focused on graphs SURGING INTEREST New Book: 20K Downloads in first 2 weeks CONNECTED CONTEXT FOR AI/ML CUSTOMER TRACTION German Center for Diabetes Research
  26. 26. Wrap Up
  27. 27. April 20-22, 2020 | New York Connect Your Data. Build The Future. graphconnect.com
  28. 28. Thank You Sponsors! (Again!)
  29. 29. #neo4j@neo4j #neo4j

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