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CONTEXTMAPPING

Neo Hsieh
CONTEXTMAPPING PROCEDURE
CONTEXTMAPPING PROCEDURE
CONTEXTMAPPING


  The user as expert


-expert of his experience
-expert to help make the map
-expert next to other expe...
CONTEXTMAPPING
    The user has deeper knowledge, hidden below the

    surface

  Say  Do  Make


(explicit observab...
CONTEXTMAPPING


  Design research


 User experience (expert)

 Let participant make & say

 Record everything

 Ana...
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Contextmapping

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Contextmapping

  1. 1. CONTEXTMAPPING Neo Hsieh
  2. 2. CONTEXTMAPPING PROCEDURE
  3. 3. CONTEXTMAPPING PROCEDURE
  4. 4. CONTEXTMAPPING The user as expert  -expert of his experience -expert to help make the map -expert next to other experts…
  5. 5. CONTEXTMAPPING The user has deeper knowledge, hidden below the  surface Say  Do  Make  (explicit observabletacitlatent)
  6. 6. CONTEXTMAPPING Design research   User experience (expert)  Let participant make & say  Record everything  Analysis  Make new idea

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