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Using New Technology to
                 Market Library Services
                             Nicole C. Engard
           ...
Outline
                   ✤Define some tech terms
                   ✤Web apps to provide better ser vices
              ...
What is Web 2.0?
                   ✤The term "Web 2.0" was coined at a
                    conference brainstorming sessi...
What does that mean to me?
                   ✤Lots of free tools to help you do your job
                   ✤Lots of free...
Other Web 2.0 Terms
                   ✤ RSS Feeds
                         ✤ Real Simple Syndication: A way to deliver an...
What is Open Source?
                   ✤ "If you have an apple and I have an apple and we exchange
                     a...
What does that mean to me?
                   ✤Freedom to innovate and participate
                   ✤Freedom from the cu...
Web Applications


Thursday, May 13, 2010
WordPress
                   ✤Available in free hosted variety
                    (wordpress.com) and free open source
  ...
Joomla/Drupal
                   ✤Can be used as a content management
                    system for your library website ...
Google Docs/Apps
                   ✤Google Docs (docs.google.com) is a great way
                    to work on documents...
Zoho Office
                   ✤Another free suite of office tools online
                   ✤Provides more options than G...
PBWorks
                   ✤Fully hosted wiki/content management
                   ✤Create an extranet
                  ...
Flickr
                   ✤Share and find photos for free
                         ✤For $25 a year you have unlimited uplo...
Facebook
                  ✤Not just for personal use!
                  ✤Create a page for your library
                 ...
LinkedIn
                   ✤Professional online net working
                   ✤Find expert witnesses and get answers to
...
LimeSurvey
                   ✤A complete survey application hosted behind
                    your firewall (completely s...
DSpace
                   ✤Create an institutional repository with
                    content written by your librarians ...
Desktop Applications


Thursday, May 13, 2010
Scribus
                   ✤Open source desktop publishing
                   ✤Create professional looking newsletters and...
Zotero
                   ✤Open source Firefox plugin
                   ✤Citation management/Research tool
              ...
Library Applications


Thursday, May 13, 2010
Research Toolbar
                   ✤LibX Open Source Browser Bar
                   ✤Points patrons to library resources
...
Do you like your OPAC?

                   ✤Do you think your OPAC says ‘professional’?
                   ✤Do you think y...
Blacklight
                   ✤Open Source OPAC
                   ✤Professional interface
                   ✤RSS feeds
 ...
Vufind
                   ✤Open Source OPAC
                   ✤Professional interface
                   ✤RSS feeds
     ...
SOPAC2
                   ✤An OPAC based on the Drupal CMS
                   ✤Make a seamless website/OPAC experience
   ...
Be Daring
                   ✤Why not look at an Open Source ILS?
                         ✤Ability to customize interface...
Koha ILS
                   ✤ Complete ILS (Circ, Patrons, Cataloging, OPAC,
                     Serials, Acquisitions an...
Evergreen ILS
                   ✤ Complete ILS (Circ, Patrons, Cataloging, OPAC and
                     Reports)
       ...
Keep Learning


Thursday, May 13, 2010
Keep Learning Marketing
                   ✤Marketing Library Services Newsletter
                         www.infotoday.c...
Keep Learning Technology
                   ✤What I Learned Today... (web2learning.net)
                   ✤Practical Open...
Thank You

                              Nicole C. Engard
                             nengard@gmail.com
                 ...
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Using New Technology to Market Library Services

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  • very good presentation, Senior Information Specialist, Institute for Oncology Serbia, Belgrade
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Using New Technology to Market Library Services

  1. 1. Using New Technology to Market Library Services Nicole C. Engard nengard@gmail.com http://web2learning.net Thursday, May 13, 2010
  2. 2. Outline ✤Define some tech terms ✤Web apps to provide better ser vices ✤Desktop apps to provide better ser vices ✤Library apps to provide better ser vices ✤Resources to keep learning Thursday, May 13, 2010
  3. 3. What is Web 2.0? ✤The term "Web 2.0" was coined at a conference brainstorming session bet ween O'Reilly and MediaLive International in 2004 ✤Also referred to as the “Participatory Web” or the “Read/Write Web” ✤Fulfills Tim Berners-Lee’s original vision for the WWW Thursday, May 13, 2010
  4. 4. What does that mean to me? ✤Lots of free tools to help you do your job ✤Lots of free tools to promote your ser vices ✤Lots of free tools to help with net working ✤Lots of free tools for content creation ✤ Lots of free tools!! Thursday, May 13, 2010
  5. 5. Other Web 2.0 Terms ✤ RSS Feeds ✤ Real Simple Syndication: A way to deliver and consume information ✤ Blogs (provide RSS feeds) ✤ Another way to deliver and consume information ✤ Wikis (provide RSS feeds) ✤ Yet another way to deliver and consume information Thursday, May 13, 2010
  6. 6. What is Open Source? ✤ "If you have an apple and I have an apple and we exchange apples, then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have t wo ideas." ‣ Attributed to Bernard Shaw ✤ Open source soft ware is soft ware that users have the ability to run, distribute, study and modify for any purpose. It’s developed collaboratively in the open. Thursday, May 13, 2010
  7. 7. What does that mean to me? ✤Freedom to innovate and participate ✤Freedom from the culture of ‘learned helplessness’ ✤Freedom to choose & customize ✤Free (of cost) and/or affordable soft ware ✤ A whole new level of freedom!! Thursday, May 13, 2010
  8. 8. Web Applications Thursday, May 13, 2010
  9. 9. WordPress ✤Available in free hosted variety (wordpress.com) and free open source application for your ser ver (wordpress.org) ✤Can be used as a blog and/or a content management system ✤A way to deliver up to date content without web programming knowledge http://wp4lib.bluwiki.com Thursday, May 13, 2010
  10. 10. Joomla/Drupal ✤Can be used as a content management system for your library website and/or intranet ✤Great way to put the power to update the website in the hands of the librarians ✤Lots of librarian documentation: ✤joomlainlibrary.org ✤drupalib.interoperating.info Thursday, May 13, 2010
  11. 11. Google Docs/Apps ✤Google Docs (docs.google.com) is a great way to work on documents, spreadsheets, and presentations online ✤Google Apps (apps.google.com) is a pay service from Google that allows you to use Google on your own domain (email, docs and calendar) Thursday, May 13, 2010
  12. 12. Zoho Office ✤Another free suite of office tools online ✤Provides more options than Google Docs ✤Project Management ✤Invoicing ✤Reports ✤and more... http://www.zoho.com Thursday, May 13, 2010
  13. 13. PBWorks ✤Fully hosted wiki/content management ✤Create an extranet ✤Work with colleagues on collaborative projects ✤Work with patrons/lawyers on content creation http://pbworks.com/content/edu-librarians Thursday, May 13, 2010
  14. 14. Flickr ✤Share and find photos for free ✤For $25 a year you have unlimited uploads ✤Great way to find images for promotional materials ✤http://www.flickr.com/creativecommons/ Thursday, May 13, 2010
  15. 15. Facebook ✤Not just for personal use! ✤Create a page for your library ✤Share new resources with lawyers and patrons worldwide ✤Connect with librarians worldwide and keep up with new technologies and marketing tips http://facebook.com Thursday, May 13, 2010
  16. 16. LinkedIn ✤Professional online net working ✤Find expert witnesses and get answers to professional questions ✤Connect with librarians worldwide and keep up with library related news & resources ✤Promote yourself and your library http://linkedin.com Thursday, May 13, 2010
  17. 17. LimeSurvey ✤A complete survey application hosted behind your firewall (completely secure) ✤Query patrons about their needs/thoughts ✤Open source and free of cost ✤Unlimited surveys and answers (unlike similar web services) http://limesur vey.org Thursday, May 13, 2010
  18. 18. DSpace ✤Create an institutional repository with content written by your librarians and lawyers (and students) ✤Hosted on your servers ✤Can be made open or closed ✤Promote yourself, lawyers and students by sharing their content http://dspace.org Thursday, May 13, 2010
  19. 19. Desktop Applications Thursday, May 13, 2010
  20. 20. Scribus ✤Open source desktop publishing ✤Create professional looking newsletters and signs ✤“Press ready” outputs ✤Save to PDF http://www.scribus.net Thursday, May 13, 2010
  21. 21. Zotero ✤Open source Firefox plugin ✤Citation management/Research tool ✤Save and share collections online (or keep them private ✤Store files, notes and citations ✤Integrates with Word & Open Office http://www.zotero.org Thursday, May 13, 2010
  22. 22. Library Applications Thursday, May 13, 2010
  23. 23. Research Toolbar ✤LibX Open Source Browser Bar ✤Points patrons to library resources ✤OPAC search ✤Database search ✤Integration into popular sites (Amazon, Google Scholar & Barnes & Noble) http://libx.org Thursday, May 13, 2010
  24. 24. Do you like your OPAC? ✤Do you think your OPAC says ‘professional’? ✤Do you think your OPAC is easy to use? ✤Do you think your OPAC meets your patron’s expectations? Thursday, May 13, 2010
  25. 25. Blacklight ✤Open Source OPAC ✤Professional interface ✤RSS feeds ✤Persistent URLs ✤Search limiters http://rubyforge.org/projects/blacklight/ http://blacklight.betech.virginia.edu Thursday, May 13, 2010
  26. 26. Vufind ✤Open Source OPAC ✤Professional interface ✤RSS feeds ✤Search limiters ✤Zotero integration ✤Persistent URLs http://vufind.org http://library.villanova.edu Thursday, May 13, 2010
  27. 27. SOPAC2 ✤An OPAC based on the Drupal CMS ✤Make a seamless website/OPAC experience ✤Provide modern functionality in your OPAC ✤Easy OPAC searching ✤Easy website editing http://thesocialopac.net Thursday, May 13, 2010
  28. 28. Be Daring ✤Why not look at an Open Source ILS? ✤Ability to customize interface and functionality ✤Complete and total access to all data ✤Can be self-hosted or hosted externally ✤Lots of support (companies & communities) Thursday, May 13, 2010
  29. 29. Koha ILS ✤ Complete ILS (Circ, Patrons, Cataloging, OPAC, Serials, Acquisitions and Reports) ✤ Mature: 10 years old ✤ Professional interface ✤ Web 2.0 features (RSS feeds, tagging, commenting) ✤ 100% Web-based http://koha-community.org Thursday, May 13, 2010
  30. 30. Evergreen ILS ✤ Complete ILS (Circ, Patrons, Cataloging, OPAC and Reports) ✤ Serials and Acquisitions coming very soon ✤ Professional look & feel ✤ Complete access to all data for reports ✤ Staff client installs to desktop http://open-ils.org Thursday, May 13, 2010
  31. 31. Keep Learning Thursday, May 13, 2010
  32. 32. Keep Learning Marketing ✤Marketing Library Services Newsletter www.infotoday.com/MLS/default.shtml ✤LibSuccess Wiki: Marketing www.libsuccess.org/index.php?title=Marketing ✤ Marketing Our Libraries www.librarysupportstaff.com/marketinglibs.html Thursday, May 13, 2010
  33. 33. Keep Learning Technology ✤What I Learned Today... (web2learning.net) ✤Practical Open Source for Libraries (opensource.web2learning.net) ✤Mashable (mashable.com) ✤ReadWriteWeb (www.readwriteweb.com) ✤TechSoup (techsoupforlibraries.org) Thursday, May 13, 2010
  34. 34. Thank You Nicole C. Engard nengard@gmail.com Slides: http://web2learning.net > Publications & Presentations Thursday, May 13, 2010

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