Using Facebook to Connect With Customers
Outline <ul><li>Questions from Librarians </li></ul><ul><li>Introduction to Facebook </li></ul><ul><li>Uses for Facebook <...
What is Social Networking? <ul><li>A way to connect with friends, family and colleagues online </li></ul><ul><li>Websites ...
Why Social Networking? <ul><li>It’s where your patrons are </li></ul><ul><li>One place to keep all contacts </li></ul><ul>...
Why Facebook? <ul><li>Outreach opportunities </li></ul><ul><li>Virtual networking with librarians </li></ul><ul><li>Advert...
Facebook & Your Patrons <ul><li>Extremely popular  </li></ul><ul><ul><li>Most popular website among young adults (18-24) <...
More Facebook Stats <ul><li>More than 100 million active users </li></ul><ul><li>Facebook is the 4th most-trafficked websi...
Your Library on Facebook
Your Library on Facebook
Your Group on Facebook
Your Group on Facebook
Facebook Applications
Facebook Applications
Facebook Applications
Let’s Get Started <ul><li>Create a Facebook account </li></ul><ul><li>Find Friends </li></ul><ul><li>Update Your Profile <...
Nicole C. Engard Open Source Evangelist, LibLime [email_address] Thank You
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Using Facebook to Connect with Customers

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Using Facebook to Connect with Customers

  1. 1. Using Facebook to Connect With Customers
  2. 2. Outline <ul><li>Questions from Librarians </li></ul><ul><li>Introduction to Facebook </li></ul><ul><li>Uses for Facebook </li></ul><ul><li>Hands-On Workshop </li></ul><ul><li>Summary / Conclusions </li></ul>
  3. 3. What is Social Networking? <ul><li>A way to connect with friends, family and colleagues online </li></ul><ul><li>Websites that help connect you with people with similar interests to you </li></ul><ul><li>Online tools that keep connected to your customers and patron base </li></ul><ul><li>Keyword: CONNECT </li></ul>
  4. 4. Why Social Networking? <ul><li>It’s where your patrons are </li></ul><ul><li>One place to keep all contacts </li></ul><ul><li>Email is not as popular as it used to be </li></ul><ul><li>A new way to deliver news and information </li></ul>
  5. 5. Why Facebook? <ul><li>Outreach opportunities </li></ul><ul><li>Virtual networking with librarians </li></ul><ul><li>Advertising opportunities </li></ul><ul><li>Your patrons are there! (or will be soon) </li></ul>
  6. 6. Facebook & Your Patrons <ul><li>Extremely popular </li></ul><ul><ul><li>Most popular website among young adults (18-24) </li></ul></ul>
  7. 7. More Facebook Stats <ul><li>More than 100 million active users </li></ul><ul><li>Facebook is the 4th most-trafficked website in the world </li></ul><ul><li>Over 55,000 regional, work-related, collegiate, and high school networks </li></ul><ul><li>More than half of Facebook users are outside of college </li></ul><ul><li>The fastest growing demographic is those 25 years old and older </li></ul>
  8. 8. Your Library on Facebook
  9. 9. Your Library on Facebook
  10. 10. Your Group on Facebook
  11. 11. Your Group on Facebook
  12. 12. Facebook Applications
  13. 13. Facebook Applications
  14. 14. Facebook Applications
  15. 15. Let’s Get Started <ul><li>Create a Facebook account </li></ul><ul><li>Find Friends </li></ul><ul><li>Update Your Profile </li></ul><ul><li>Set up your privacy </li></ul><ul><li>Create a page for your library </li></ul><ul><li>Find Applications </li></ul><ul><li>…. and more </li></ul>
  16. 16. Nicole C. Engard Open Source Evangelist, LibLime [email_address] Thank You

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