How Digital Publishing Can Expand Ancillary Channels

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This presentation discusses the market trends of digital publishing. It gives examples of how through Singapore's skoob eBookStore http://www.skoob.com.sg and De!ite eMagazine Store, content publishers and authors could garner ancillary channels and revenues.

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How Digital Publishing Can Expand Ancillary Channels

  1. 1. HOW DIGITAL PUBLISHING CANEXPAND ANCILLARY CHANNELSNelson WeeDirector, Business Development, Apps & ContentSingTel Multimedia GroupProfile: http://www.linkedin.com/in/nelsonweeTwitter: @nelsonwee
  2. 2. Mobility > Growth | Reach | Engage
  3. 3. Market Trends in Digital Publishing1. Digitization of books and textbooks.2. Proliferation & growth of tablets and smartphones, over PCs, laptops, netbooks.3. Multi-functional devices are gaining popularity for reading.4. Cloud consumption, virtualization & mobility are the lead emerging trends for 2011, e.g. Kindle Cloud Reader, Kobo cloud bookstore5. Interactive learning – social media, rich media etc.
  4. 4. skoob Singapore’s Favourite eBookStore1 2 3 • Up to 20% • 1 eBook, can • Local content cheaper than be shared up (education physical to 5 devices books, study books. (PC, laptops, guides, tablets, smart children phones) stories, local stories) 20%
  5. 5. Welcome to the skoob!skoob Website skoob from your Android tablet or smartphoneskoob from your iPhone skoob from your iPad
  6. 6. eMagazines market adoption is picking upNext growth in Rich Media interactive eMagazines De!ite Ver 2.o launch iOS HoneyComb
  7. 7. De!ite yourself with your favourite Magazines! • No more visiting stores or carrying heavyBEST DIGITAL MEDIA magazines around. • Over 50 magazine titles to choose from. • Up to 60% cheaper than physical copies. • Average $5 per issue (starts from $1.99). • Download De!ite app for FREE from the iTunes App Store or Android Market. • All SingTel Android Tablets come preloaded with De!ite app.
  8. 8. eMagazines for Working Professionals Working zbbz The Edge Singapore Professionals Business Today Playworks• Tablet owners Golf Malaysia Jetgala Hardware Mag (HWM)• Tech-savvy PC.com Amica Singapore Tatler• English-speaking 9tro Magazine BLACK Magazine Hypertune• Male & Females Shift Silverscreen Epicure• Consumers of Appetite Wine & Dine business and lifestyle PETS Magazine Home Concepts Home + Living magazines Hiragana Times Via M2 F*** Magazine
  9. 9. eMagazines for Parents with Kids FAMILY Young Reader Club WaWa in Kids World• Tablet owners Parents World Todays Parent• Mums & Kids Singapores Child TEENAGE• English-speaking Epicure Appetite• Consumers of Wine & Dine PETS Magazine Parenting, Home Concepts Educational, Home & Home + Living Adorn Home Lifestyle magazines Health No.1 Ezyhealth & Beauty
  10. 10. Multimedia GroupNelson Weel: http://www.linkedin.com/in/nelsonweet: @nelsonwee

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