Digital content value chain analysis

4,740 views

Published on

Here is my perspective on the trends and market landscape in the digital content value chain. Appreciate your comments.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
4,740
On SlideShare
0
From Embeds
0
Number of Embeds
1,070
Actions
Shares
0
Downloads
48
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Digital content value chain analysis

  1. 1. Digital Content Value Chain Analysis Access/ Fulfill/Report Content Advertise Pay BrowseTransmedia Needs to go across Think smartphones, Models include • Consumerbrings new media multi-platforms tablets, e-readers, games IAP Profilingconsumption and (Mobile, Social PCs, Mac, laptops micropayments, • Recommendationopportunities in Media, Cloud-based etc … IAP subscriptions, • Bundlesinnovation. Digital Billboards; content expansion • Voucher But do not forget packs, freemium incentives Going predictive those feature (ad-funded with • Reporting and contextual with phones for the mass premium dashboard innovations in market … subscription- “Gladvertising” based), rental via streaming (cloud) Methods: COD, Bank transfers (SMS), eVouchers, Operator Bill, Credit cards, PayPal etc Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee

×