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Social Media Strategy For 2013


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Social Media Strategy For 2013

  1. 1. Social Media Strategy for 2013 Created By Cygnis Media :
  2. 2. 10 Social Media Statistics  The fastest growing demographic on Twitter is the 55 to 64 age bracket.  189 million of Facebook's users are mobile only.  YouTube reaches more U.S. adults aged 18 to 34 than any cable network.  Every second two new people join LinkedIn.  Social media has overtaken porn as the 1 activity on the Web.  LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter, and Facebook.  93% of marketers use social media for business.  25% of Smartphone owners ages 18 to 44 say they can't recall the last time they Smartphone wasn't next to them.  Even though 62% of marketers blog or plan to blog in 2013, only 9% of U.S. marketing companies employ a full-time blogger.  25% of Facebook users don't bother with privacy settings.
  3. 3. 3 Rock Solid Questions To Guide 2013 Social Media Success  How Does Social Media Make Us Money, and How Can We Prove That?  Do We Have Adequate Resources To Succeed?  How Are We Segmenting Our Participation?
  4. 4. How Does Social Media Make Us Money, and How Can We Prove That?  2013 is the year of social optimization. Growth is slowing, and it’s time to focus on making money, saving money or both. It is essential that you have a defined social media strategic plan that supports real business objectives like customer acquisition or customer loyalty.
  5. 5. Do We Have Adequate Resources To Succeed?  I’ve written here before that you’re better off having a more narrow social media marketing program, and focusing on excelling in the venues in which you choose to participate. But I recognize that isn’t reality. Most companies see a social network gaining traction and they feel a gravitational pull that forces them to “be where our customers are” and participate. That can spread your attention very thin, dangerously so.
  6. 6. How Are We Segmenting Our Participation?  The tractor beam effect and social network expansion has turned the former “Big 3″ of Facebook, Twitter and Linkedin into the “Big 6″ of Facebook, Twitter, Linkedin, Instagram, Pinterest and Google +/Google Communities. Note that I don’t list Youtube in either column because, while necessary and relevant in most cases, I don’t really view it as a social network but as a content platform like Slideshare or WordPress.
  7. 7. Thank You Created By Cygnis Media :